Anthony Katsur

CEO @IABTechLab - Veteran ad tech & digital media executive. Former Nexstar, MediaMath, DoubleClick & Magnite. Baseball is the greatest game ever invented.

[Anthony Katsur @anthonykatsur]

20’s mantra:

“He who conquers others is strong; he who conquers himself is mighty.”

-Lao Tzu

[IAB Tech Lab @IABTechLab]

We have a packed house for today's July Agentic Bootcamp, hosted by TikTok!

We're excited to feature demonstrations from four companies showcasing what they've built on top of the AAMP framework.

Learn more at https://t.co/rkrtXVYhV9

[IAB Tech Lab @IABTechLab]

Shout out to Corleh for creating their very own Identity Resolution agent in #IABTechLab’s Agent Registry! Interested in registering your own agent for free? Learn more here: https://t.co/eckP8u9X3M

[IAB Tech Lab @IABTechLab]

Shout out to Corleh and Burt Intelligence for creating their very own Analytics agent in #IABTechLab’s Agent Registry! Interested in registering your own agent for free? Learn more here: https://t.co/nNqziEyHJ8

[IAB Tech Lab @IABTechLab]

Shout out to Kochava, Corleh, and Symitri for creating their very own Measurement & Attribution agent in #IABTechLab’s Agent Registry! Interested in registering your own agent for free? Learn more here: https://t.co/Ja0lGW29iL

[Anthony Katsur @anthonykatsur]

💯🇺🇸🇺🇸🇺🇸🇺🇸🇺🇸🎉 Happy Birthday America!

[IAB Tech Lab @IABTechLab]

#IABTechLab is excited to host our next #AgenticBootcamp at TikTok's NYC office! This hands-on session brings together the industry's leading innovators to explore how agentic AI is transforming digital advertising. Registration closes today: https://t.co/J2xj0dgBPg

[Anthony Katsur @anthonykatsur]

Beautifully stated. Be present. Take 3 minutes this holiday weekend and read this. 👇🏼👇🏼👇🏼

[Sahil Bloom @SahilBloom]

WARNING: Longer post (but worth reading or bookmarking for later).

Your life has seasons.

Each one is unique. Characterized by its own distinct desires, struggles, opportunities, and identity.

But one reflection I've had recently is just how easy it is to completely disassociate with the present season.

To give all your time and energy toward a longing for some nostalgic memory of a prior season or an anticipation for some beautiful state of a future season.

You look back at the past and all you see is sunshine. Because it all worked out. You forget (or glaze over) the struggle you endured. You're here today. You made it. You're alive. You're doing fine.

You look forward at the future and dream on what could be. You'll have so much more. More freedom. More purpose. More health. More deep connection. More everything.

The past is beautiful and the future feels limitless. So, logically, you slowly start to treat everything about the present as the bridge. A dash connecting your past and your future. A gap to be crossed as quickly as possible.

Everything you do today is in anticipation of some eventual end state.

I'm doing this now, so that I can have that later.

Unfortunately, the danger of that dissociation with the present is significant. You may spend your entire life living for a future that has a decidedly mirage-like property. You inch closer, but when it's right in front of you, it disappears and reappears on the horizon.

You may spend your entire life skipping through the present, deferring your presence, your joy, and your very humanity to a future that never comes.

In a classic French fable, a young boy is gifted with a magic ball of golden thread. He's told that if he simply pulls on the thread, time will leap forward. The catch, of course, is that once it's pulled, it can never be put back.

The young boy takes advantage of the newfound powers. Each time he's faced with a boring day at school, a frustrating set of chores, or a scolding from his parents, he pulls the thread, skipping through to the good parts.

As an adult, he continues, leaping through mundane struggles in his marriage, the friction of having a newborn, and the boredom at work. He finds himself pulling on the thread more and more, avoiding even the most minor inconveniences of his life.

But when he wakes up one day and sees an old man looking back at him in the mirror, he's filled with regret. He realizes in that moment that as he chose to skip through the boredom, struggles, and friction, so too did he miss the real texture of being alive.

How often do we all do the same? How easily do we default into this disassociation? Disconnecting from the present in anticipation of some future.

A mentor recently asked me this:

"Where are you going and why are you in such a rush?"

It hit me hard.

And to be honest, I haven't stopped replaying those words since he said them.

Why are you in such a rush?

The world wants you to rush into everything. Rushed decisions. Rushed conversations. Rushed relationships. Rushed timelines.

In doing so, you slowly relinquish your agency. You give up your claim on your own life. Surrender authorship to a pen that was never even yours.

In a world that wants you to rush, the ultimate act of rebellion is presence.

Be in the season you're in. Don't romanticize the past, don't fantasize the future. Be here. Be now. Be in this. All of its texture, depth, and struggle. All of its joy, tension, and pain. Sit with the uncertainty. Become friends with it. Fall in love with it.

Because every single thing you do today is something your younger self dreamed of and something your older self will wish they could go back and do.

The good old days are happening, right now.

And the next time you find yourself skipping through the present, remember these words:

Where are you going and why are you in such a rush?

[IAB Tech Lab @IABTechLab]

Shout out to Bedrock Platform & Corleh for creating their very own Demand-Side Platform agent in #IABTechLab’s Agent Registry! Interested in registering your own agent for free? Learn more here: https://t.co/R6hqstDBri

[IAB Tech Lab @IABTechLab]

AI agents are quickly becoming a reality across the digital advertising ecosystem and at #IABTechLab’s #AgenticBootcamp on July 9, you'll see another example in action. Kochava and Operative will showcase their Seller Agents. Secure your spot by July 3: https://t.co/YKfVMXrw8g

[SHaiLLEY (he/his highness) @shails]

Agentic advertising just went from “neat idea” to “this is actually happening.” On July 9, #IABTechLab is throwing a bootcamp with Kochava, Operative, and Databricks to show you exactly how Seller Agents, Agentic Deals, and interoperable AI are about to automate the messy parts of advertising so you don’t have to. And as a bonus TikTok will showcase the agentic interface to their ad systems.
Register by July 3 before the bots take all the good seats:
https://t.co/sZAL4n1TlW
(Your future self who still manually optimizes campaigns will thank you.)

[National Park Service @NatlParkService]

You know it’s hot when you go outside and it’s hot.

[IAB Tech Lab @IABTechLab]

Shout out to Intersection Media, LLC and https://t.co/Spz6FVCuj8 for creating their very own Order Management System agent in #IABTechLab’s Agent Registry! Interested in registering your own agent for free? Learn more here: https://t.co/8Gpjy6Ln4U

[Anthony Katsur @anthonykatsur]

@mikeyburnsie @Mets @douglauretano @AdtechGod I quit that franchise last year.

[IAB Tech Lab @IABTechLab]

Our #AgenticBootcamp on July 9 will feature a live demo from Databricks showcasing their Agentic Deals work, along with a look at the other innovations they've built on top of AAMP! Register by July 3: https://t.co/Tnt2RnaAFh

[IAB Tech Lab @IABTechLab]

In a recent @StreamingMedia article, #IABTechLab's Shailley Singh shares how agentic AI is transforming ad tech workflows and why standardized agent-to-agent communication is essential to enabling trusted, scalable automation across the ecosystem: https://t.co/Gm8MXQoaqs

[Anthony Katsur @anthonykatsur]

💯this 👇🏼👇🏼👇🏼👇🏼👇🏼

[Jacks Dining Room @jacksdiningroom]

This might piss off a lot of people but it has to be said. The pizza in NYC is absolutely better than the pizza in Italy and I don’t think it’s close.

Not only does NYC have the best slices in the world, with a true crust and undercarriage, but also the best Neapolitan pizza in the world, so idk what there’s to debate.

What do you guys think?

[Anthony Katsur @anthonykatsur]

Absolute legend. I know what I’m watching tonight at 11PM. Congratulations on your retirement, Ms. Cohn.

[SportsCenter @SportsCenter]

.@LindaCohn, the longest-tenured SportsCenter anchor, will make her final SportsCenter appearances today at 6 PM, 10 PM and 11 PM ET as she will be retiring from ESPN at the end of the month.

Here are some of her best moments throughout her 34 years 👏

[Anthony Katsur @anthonykatsur]

Cannes was hot. The rosé was cold. The takes? Absolutely incendiary. 🔥

The @IABTechLab & @marketecturetv and my partners in crime @JeremyBloomHere & @Jackelyn_Keller cornered some of the smartest executives in advertising to get their hottest, spiciest perspectives on AI, agentic, CTV, commerce, data & identity and even some World Cup picks!

Welcome to Hot Takes at a Hot Cannes!

[Marketecture @marketecturetv]

The Croisette was blistering. The mics were hot. The takes? Even hotter.

Marketecture Media’s @JeremyBloomHere and @Jackelyn_Keller join the @IABTechLab’s @anthonykatsur at Cannes Lions for Hot Takes on AI agents, content over streaming apps, and why the “C” in CTV should stand for Contextual.

[Anthony Katsur @anthonykatsur]

@aripap Right there with ya.

[Anthony Katsur @anthonykatsur]

@AdtechGod @ChrisHarihar 😆