Attio

The AI CRM for GTM builders.
We’re hiring:

[Attio @attio]

Introducing GTM Atlas, a map for modern AI GTM built with some of the best operators in the industry.

A free resource covering the full customer journey, from lead capture to expansion, with the systems thinking that scales with you.

Our first installation features entries from @ElenaVerna, @jamespastan, @kylecnorton, and more.

Plus a curated stack of perks from partners like @NotionHQ, @clay, @WisprFlow, and @meetgranola.

Start exploring: https://t.co/ba9a8aGUmu

[Attio @attio]

Learn more in our changelog: https://t.co/g1nh51F0Zy

[Attio @attio]

Custom context is now available in Ask Attio.

Give it your personal instructions, set shared definitions across your workspace, and steer responses mid-stream without waiting for them to finish.

[Attio @attio]

Huge congratulations to our friends at @modal on their $355m Series C!

Incredible to see them on such an amazing trajectory, and we're excited to keep supporting them as customers

[Modal @modal]

https://t.co/5DZKxwdGY5

[Attio @attio]

Read her full entry on outbound in GTM Atlas: https://t.co/EQlK2bEKqs

[Attio @attio]

Outbound = ICP + narrative + timing.

Roniesha Copeland (@vercel), says AI transformed what outbound means. The data layer is now actionable, timing is precise, and narrative has a new meaning altogether. It's not about crafting a message, it's about matching it to a moment.

The problem is early teams skip straight to narrative before the data foundations are in place. Without ICP and intent first, you spend the next year retrofitting a system built to acquire the wrong customers.

[Attio @attio]

The role of a CRM is shifting fast.

From a system of record -> system of context for your agents.

Studio Sessions Ep. 1
@byteofbits

[Attio @attio]

@doctorbaytas We love dark mode. Can't wait for this!

[Attio @attio]

Read his full entry on retention in GTM Atlas: https://t.co/bzdVCX43cl

[Attio @attio]

Josh Epstein's team at @coderhq built a metric that predicts churn before it happens.

70/80/90: 70% of licenses deployed across 80% of customers within 90 days of close.

Customers with formal onboarding hit it every time, those without hit it only 40% of the time.

[Attio @attio]

What does it take to build the next generation of CRM?

We're sitting down with the people inside Attio to find out. First up, Co-Founder and CTO @byteofbits.

Studio Sessions episode one coming soon.

[Attio @attio]

Every quote in GTM Atlas is built to be shared.

[Baytaş @doctorbaytas]

quote sharing interaction, with auto-expanding selector

for @attio

in prod ↓

[Nicolas Sharp @nicolasosharp]

Introducing GTM Atlas.

GTM is going through its biggest transition in decades. Everyone used to work from the same stack, so everyone ran a version of the same system. AI has collapsed that gap completely, and the one-size-fits-all era is over.

We’ve spoken to the most innovative orgs and operators to help teams building in this incredibly exciting time.

GTM is now a creative act.

Start exploring: https://t.co/MECykHo82S

[Attio @attio]

Co-authored by operators from @Lovable, @clay, @meetgranola, @vercel, @framer, and more.

[Attio @attio]

We've been building the ultimate AI GTM resource with some of the best minds in the industry.

GTM Atlas, mapped by operators. Curated by Attio.

Coming May 6.

[Attio @attio]

Our MCP now connects to Linear.

Connect your CRM context directly to Linear Agent to create issues, draft PRDs, and write project updates.

[Linear @linear]

New: MCP support for Linear Agent

Connect tools like Granola, Notion, PostHog, and many others to pull in context for creating issues, drafting PRDs, and writing project updates.

[Attio @attio]

Check out the full list: https://t.co/FZDawqKwQy

[Attio @attio]

We've been named to the inaugural Prosumer AI 40 by @notablecap, alongside @NotionHQ, @meetgranola, @clay, and @AnthropicAI.

The list recognizes tools that don't just make you faster but make you capable of things you couldn't do before. That's exactly what we're building.

[Attio @attio]

Opus 4.7 is now available in Attio.

[Attio @attio]

Ask more from CRM.

📍 SF