Aude Boscher

Mobile growth specialist passionate about product content & methodologies

[peggy anne salz @peggyanne]

Thank you & thank you for the invite to be part of such a great event @AppGrowthSummit :) Having a great line up is a big plus, looking forward to talking with @AudeBoscher @Heetch #ŁukaszKwiecień @gamesture @EmilyAtkins_ @thesolesupplier

[Aude Boscher @AudeBoscher]

@GiacomoLocci Many people read the article apparently 😅

[Thomasbcn @Thomasbcn]

Everyone is copying the "@blinkist screen"

source: https://t.co/7aACkMVfpY via @parrots

[Aude Boscher @AudeBoscher]

@GooglePlay The ride-hailing app @Heetch, for removing the rating system of drivers and promoting compliments instead

[Creapills 💊 @creapills]

Quand Heetch clashe Uber... ils ne font pas semblant.

Agence : @MarcelAgency

[Heetch @Heetch]

Besoin de vous ! On souhaite recueillir l’avis de nos utilisateurs.
Vous souhaitez partager votre expérience ? Participez à un entretien téléphonique de 15min en vous inscrivant via ce formulaire : 10€ de crédit à la clé 🙏 https://t.co/dHafKFSmwp

[Victor Wong @vkw]

First, Apple and Google came for the cookies. Next, they'll come for the In-App IDs.

I wrote how mobileOS will do it and how #ecommerce and #adtech supported companies like Tencent and Snap are already fighting back to survive https://t.co/DfxuvIUPE8

[Filip Miłoszewski @milof]

Organic uplift - user-level vs ecosystem
by @gabetimes from @incipiaco #asoconference

[Sylvain Gauchet ⛏️💎 @sylvainww]

Off-panel 💎 by @Thomasbcn "sometimes irrelevant kwd work well"

Kudos for your multi-tasking skills

#ASO #ASA #AppStoreOptimization #growthgems

[Thomasbcn @Thomasbcn]

#growthgems: mobile growth insights mined from curated long-form resources straight in your inbox 💎

https://t.co/VEGxjFJJU1 by @sylvainww

[Aude Boscher @AudeBoscher]

Would you like to know how to evaluate the impact of your ASO measures towards search? 📈 Read how I suggest to do it in my latest post about the topic on Medium: https://t.co/ZC3IA4kfWF

#appstoreoptimization #mobilemarketing #searchenginemarketing #keywordoptimization

[Aude Boscher @AudeBoscher]

Thank you @TheASOTool ;)

[Aude Boscher @AudeBoscher]

My first article of 2020 is online! 🎉 I present suggestions for improving your app store presence by plugging your product and users into your ASO strategy. Read it on Medium: https://t.co/EDgllcTojt #appstoreoptimization #mobilemarketing #productmarketing

[Pe:p Laja @peeplaja]

2/ Look at hotels. They offer you shampoo for free, but no toothpaste. You have to pay for soft drinks at the minibar, but you get all the lotion free. There is no universal heavenly reason those things have to be that way, but they are like that at almost every single hotel.

[Aude Boscher @AudeBoscher]

@Thomasbcn @AppStore @AppTweak Do you know if it correlates with the Search Popularity Score? I’m assuming that ASA competition might also play a role

[Aude Boscher @AudeBoscher]

I published an article about keyword research using a cluster methodology. It’s about mapping out how your users search, and understanding what strategy your competitors have. #aso #appstoreoptimization https://t.co/CaO4rJQtNC

[AppTweak @AppTweak]

How to prioritize aso updates? Consider the impact of the different elements of your app page. @AudeBoscher from @phituregrowth at #asoconferenceNYC2019 #aso

[Phiture @phiture]

Our ASO Team Lead, @AudeBoscher, has written a guest article for the @adjustcom blog explaining how to leverage Apple Search Ads post-install data to increase the quality of your organic traffic. Read the article here: https://t.co/3BNcOrV937

#applesearchads #aso #asa

[Google Play business community @GooglePlayBiz]

✨ The Google Play Store is getting a new look! ✨

The visual redesign will include a sleek UI and updated details page layout to improve app discovery and accessibility for users.

Read the blog → https://t.co/S11awuhneq

Optimize your store listing → https://t.co/LgncjBFP2Y

[Aude Boscher @AudeBoscher]

"Has no one at Uber realised they need to test their app with drunk users?" #usertesting #mobile

[Marketing Week @MarketingWeekEd]

"Customer closeness used to enable marketers to conduct the orchestra of the marketing mix but too many now are woefully under-prepared and under-trained to play this vital role.," says @cherylcalverley https://t.co/miU3lhDjWJ