Brandon Ratzlaff, PhD, CFP®

Husband | Co-Founder: Conner & Kennedy | Financial Planner | Researcher | Educator

[Brandon Ratzlaff, PhD, CFP® @BrandonR_PhD]

@markcecchini Equity. Thanks Mark.

[Brandon Ratzlaff, PhD, CFP® @BrandonR_PhD]

No one knows how to screw up a trip like @AmericanAir!

[Brandon Ratzlaff, PhD, CFP® @BrandonR_PhD]

@Ryan_kearns This is true! And for me it was as much my eyes (not reading the Word) as it was my ears.

[Brandon Ratzlaff, PhD, CFP® @BrandonR_PhD]

@Ryan_kearns Let’s hope most people have diversified portfolios! But I agree with you.

[Brandon Ratzlaff, PhD, CFP® @BrandonR_PhD]

@thomasmorstead Sgt. Slaughter, is that you?

[Brandon Ratzlaff, PhD, CFP® @BrandonR_PhD]

@PeterMallouk *Avantis

[Brandon Ratzlaff, PhD, CFP® @BrandonR_PhD]

@drmarkhyman @FunctionHealth 2025

[Brandon Ratzlaff, PhD, CFP® @BrandonR_PhD]

@readswithravi Great thread @readswithravi! What is the significance of highlighting in different colors?

[Brandon Ratzlaff, PhD, CFP® @BrandonR_PhD]

@RubinJMiller @usopen I’ll be there for the second round on Wednesday and Thursday. I’m excited for my first @usopen experience.!

[Barry Ritholtz @Ritholtz]

This is a deeply concerning chart; one wonders how much this decrease in IRL socializing has contributed to the mental health crisis impacting teenagers.

@JonHaidt via @bpmehlman

https://t.co/EirlLqiSND

[Justin Taylor @between2worlds]

Jonathan Haidt's thesis:

"We have overprotected children in the real world and underprotected them in the virtual world."

Obviously he's been hitting on these themes for a while now, but I wonder how long it took him to distill this down to a 15-word thesis statement.

When you land on a clear and concise formulation, the result looks effortless and obvious, but it is rarely so at first.

[Brandon Ratzlaff, PhD, CFP® @BrandonR_PhD]

@malikleisinger @noahweber00 The Chicken Dance

[Brandon Ratzlaff, PhD, CFP® @BrandonR_PhD]

@ClutchPoints @Frankie_Vision 100% Kirk Hinrich

[Brandon Ratzlaff, PhD, CFP® @BrandonR_PhD]

@AdamMGrant helping me mic drop on this ongoing debate in my office and at home. #satisficer

[Adam Grant @AdamMGrant]

Aiming for the best is a recipe for misery. The problem isn't high standards—it's always looking for better alternatives.

There's no such thing as a best job or best apartment. There's only a good fit for you.

A key to happiness is accepting options that meet your standards.

https://t.co/qEUjMN0b1Z

[Brandon Ratzlaff, PhD, CFP® @BrandonR_PhD]

@ProFootballHOF It is time for the @ProFootballHOF to give love to the specialist. Shane Lechler Pro Football Hall of Fame Class of 2024!

[Brandon Ratzlaff, PhD, CFP® @BrandonR_PhD]

This is a great way to support students and the @AFCPE’s AFC designation. If you support #financialliteracy, then help KEY train more Accredited Financial Counselors. @DoubleTPFP

[Texas Tech School of Financial Planning @DoubleTPFP]

Rally Together with us to support the KEY student organization in the School of Financial Planning during the Texas Tech Day of Giving on August 15 and 16! #TTUDayofGiving #RallyTogetherTTU #1923Minutes

[Brandon Ratzlaff, PhD, CFP® @BrandonR_PhD]

@JacobHarrisTTU @TortillasNTakes @TalkinTechPod @SouthPlainsmen @LoneRaiderPod @miakarismax @karlson_smith @shifty_davion @triciawurmstein @RamblinRaiders Give me @SMU.

[Brandon Ratzlaff, PhD, CFP® @BrandonR_PhD]

@DanielYerger3 Mostly Harmless Econometrics is a great one!

[Brandon Ratzlaff, PhD, CFP® @BrandonR_PhD]

I love when great researchers take their academic work and turn it into something that changes lives. @HalHershfield’s book Your Future Self is the best book I’ve read since @morganhousel’s Psychology of Money. Go get a copy tomorrow and thank me on Tuesday when you finish it.