Sam Kessenich

Fueled by sarcasm. SEO & PPC in MKE.... & Tacos. Tweets are my own.

[Sam Kessenich @DarthSamK]

@instacarthelp someone placed an order on my account that wasn't me then upgraded to IC+. I need to log in to Contact Support, but can't because I get the message below -- no email in my inbox though.

[Sam Kessenich @DarthSamK]

@A_Zalesny ngl I spent like 45 minutes today trying to figure out access issues and nearly cried

[Sam Kessenich @DarthSamK]

@RedCardinal @lilyraynyc Just run it through a regex tester? As with most AI, don't trust the output 100% but this is a great time saving tip

[Sam Kessenich @DarthSamK]

@C_J_Ridley “buy door” is a laughable exact match variant. This is terrible, and phrase match is taking a turn for the worse as well, ignoring search terms and bidding on competitor keywords.

[Sam Kessenich @DarthSamK]

Hey #ppcchat does anyone know if this Advantage+ Facebook Ads option pulls non-active headlines? We're noticing headlines from past ads that are paused, and the line "may appear with any other text you’ve provided." makes me worried this is the reason.

[Sam Kessenich @DarthSamK]

@nfarley10 I was thinking the same thing recently. The amount of competitor search terms for non-competitor keywords, and vice-versa, really had me scratching my head over the last ~month.

[Sam Kessenich @DarthSamK]

@timsoulo @ahrefs This looks awesome, would love to use it but is there any way to allow Legacy Ahrefs plans to access it?

[Sam Kessenich @DarthSamK]

@MenachemAni @adsliaison @NeptuneMoon @gregfinn @eben_lowy Can confirm. Turned off PMax because the amount of spam form submissions coming through a Lead Form Extension left such a bad taste in a clients mouth (and makes it hard for us to suggest). Literally hundreds of spam submissions mixed in with a few high quality leads.

[Sam Kessenich @DarthSamK]

@AmaliaEFowler Said this same thing on a client call today.
Phrase is the new Broad, Exact is the new Phrase. If you want Exact, too bad...

[Sam Kessenich @DarthSamK]

@selley2134 Came to say the same thing. None of that was 'transparency'

[Sam Kessenich @DarthSamK]

@nataliebarreda A lot of talented individuals who already said yes, but happy to help as well 😊

[Sam Kessenich @DarthSamK]

@AmaliaEFowler Running on maybe 10% of accounts we manage. Mainly feel comfortable because we check lead quality and campaign responsible in Hubspot and with sales, and overall MQL/SQL performance has been better. Wouldn’t test without that visibility though

[Sam Kessenich @DarthSamK]

@sjryanjr Haha all their input was valuable!

[Sam Kessenich @DarthSamK]

Hey #ppcchat quick question. If I have an Account Level UTM Tracking Template, will that follow through to a Location Extension? Wondering if someone clicks an ad in the Local Pack to my website, if it uses the Local Pack URL as-is or appends the UTM? @adsliaison

[Sam Kessenich @DarthSamK]

It will forever piss me that "san fransisco" is a search term that will show up when the negative keyword is "san francisco" when some of the Close Variant keywords I see in my SQR should be considered criminal #ppcchat

[Kurt Benkert @KurtBenkert]

I think it’s time to give away these @KwikTrip cleats to their forever home. 🍩☕️⛽️

RT & Follow to enter🤞🏼

[Sam Kessenich @DarthSamK]

@C_J_Ridley @PPCKirk FYI I was able to get this implemented less than 12 hours ago for a client. I don't know if a policy change happened overnight, but seems inconsistent to me..

[Sam Kessenich @DarthSamK]

Just wondering if anyone has heard an update about Perf. Max campaigns in Data Studio? Still not seeing all the numbers in our account because of this and last I can find, they said they'd be working on this in January #ppcchat

[Sam Kessenich @DarthSamK]

@AmaliaEFowler SO much. I've been trying to get a rep to respond to a question for a week and a half and have been completely ghosted. This is the one time I actually want Google to call me, and it's crickets.

[Sam Kessenich @DarthSamK]

@PPCRachel Yeah I've seen pretty strong results as long as you have strong audiences signals you can provide and a product that isn't too niche. We have to really take a look at leads coming through contact forms to make sure they're relevant manually too