Dominik

[Adam Gillman @AdamGillman]

You can build a profitable DTC ecom brand with under $50K upfront and be doing $1M+/month within 18 months and nobody talks about how repeatable the actual formula is.

Here's the exact sequence:

Month 1: Pick a category with 80%+ gross margin potential. Supplements, vitamins, wellness. Validate demand before spending a dollar on product.

Month 2: Find a manufacturer with under 8 week lead times. Non-negotiable. Long lead times kill your cash flow before you ever scale.

Month 3: Launch with influencer cohorts of 25-50 creators. Expect 10% to convert profitably. Kill the rest fast. Whitelist the winners as paid ads.

Month 4: 20-40% of your paid budget runs behind influencer-sourced creative. Your CAC drops. Your ROAS climbs.

Month 6: Build your subscription model. Lock in recurring revenue. Every subscriber is compounding LTV you don't have to re-acquire.

Month 12: You have 80% gross margins, a retention machine, and a repeatable acquisition system.

Month 18: $1M+/month is not a prediction. It's math.

Results from applying this exact system:

Without it: Random influencer outreach, no whitelisting, no subscription. Revenue flat. Margins crushed.

With the full system: 50 long term influencer partners on retainer. 20-40% of paid budget behind whitelisted creative. Subscription revenue compounding monthly.

$103M ARR. $260M exit.

The formula isn't complicated. Most people just never see it laid out clearly.

Comment "PLAYBOOK" and I'll DM it to you

**must be following + retweet

[Dominik @Dominikcoin]

@AdamGillman PLAYBOOK

[Dominik @Dominikcoin]

@FynCas MakeUGC

[Dominik @Dominikcoin]

@nicktheriot_ WIN

[Dominik @Dominikcoin]

@FynCas Motion

[Dominik @Dominikcoin]

@RapiHodler Video

[Marouane 🇨🇦🇲🇦 @RapidHodler]

I created a Custom Liquid that changes everything in Q4.

👉 It displays real product videos right under the Add to Cart button.

Result: skyrocketed trust + higher conversions, especially for new visitors.

-Works on any theme
-Supports Shopify videos & external URLs
-No need for Shopify Plus

Just drop this block under your ATC button to showcase your product in action.

RT + Like this post + comment “VIDEO” and I’ll send you the template in DM.

(You must follow me to receive the DM)

[Dominik @Dominikcoin]

@Creatextravel 🫰

[Dominik @Dominikcoin]

@zitzflo reached out to you my man🫡

[Dominik @Dominikcoin]

@NiccoloDaily most important

[Dominik @Dominikcoin]

@NiccoloDaily 👁️

[Dominik @Dominikcoin]

@immarkwilliam reached out to you 🫡

[Dominik @Dominikcoin]

@ecomdebunked reached out to you 🫡

[Dominik @Dominikcoin]

@oliverwhudson Im8

[Olly Hudson @oliverwhudson]

This brand hit a $100M+ run rate in 11 months.

IM8 is scaling like no other DTC wellness brand we’ve seen.

- **$100M+ run rate**
- **+74% QoQ growth** (Q3)
- **80% subscription rate** on new customers
- **AOV jumped from $110 to $150** (driven by new product launch)
- **Gross margin expanded from 52% to 60%**
- **EBITDA losses dropped from $40M → $8M**

The strategy? Exceptional.

A few months ago, we broke down IM8’s entire growth machine. So with the new updated valuation, I thought I’d share it again for those who haven’t downloaded it yet:

- Paid ads (Meta + Google)
- Top 3 Lander pages
- Subscription funnel
- Email + retention strategy
- Ambassador programme
- Organic & community
- Bundle offer setup
- Scientific brand positioning

It’s one of the sharpest wellness brand builds we’ve seen.

Want the full teardown?

1. Retweet this post
2. Comment “IM8”
3. Make sure you're following so I can DM you the board

[Dominik @Dominikcoin]

@blvckledge swipe

[Dominik @Dominikcoin]

@mrbrandowner hold

[Dominik @Dominikcoin]

@blvckledge Pmax

[Dominik @Dominikcoin]

@ryanbreathly first one

[Dominik @Dominikcoin]

@willahmed update is sick but thoose three circles at the top are wierd and before it looked way more professional and just cleaner whatever. please bring the old back . I promise im not the only one. This was literally what everone saw whenever they opened the app now it looks just cheap