ExchangeWire

The business of media, marketing & commerce.

[ExchangeWire @exchangewire]

AI-powered technology company @Clinch_io announced the appointment of Roy Balle as chief financial officer.
https://t.co/i3aHpKo861

[ExchangeWire @exchangewire]

🔽@Start_io_ partners with @IqIntent to enhance ad bids with alternative ID solution and audience extension.
https://t.co/v0ooAGnU7Q

[ExchangeWire @exchangewire]

@PlanetSportcom partners with AppHarbr by @GeoEdgePro to champion ad quality for 25m fans.
https://t.co/D7TO5Pyhpe

[ExchangeWire @exchangewire]

Last week on the MadTech Podcast, @exchangewire editor Aimee Newell Tarín was joined by research lead Mat Broughton and Kieren Mills, head of broadcast at media agency @TotalMediaUK, to look at the latest in publishing and streaming.
https://t.co/SbSynjxBUn

[ExchangeWire @exchangewire]

In this MadTech Podcast, @exchangewire editor Aimee Newell Tarín is joined by research lead Mat Broughton and Kieren Mills, head of broadcast at media agency @TotalMediaUK, to look at the latest in publishing and streaming.
https://t.co/SbSynjx44P

[ExchangeWire @exchangewire]

🔵@Yahoo DSP has announced a host of new integrations with some of the world’s leading reporting, sustainability and supply-path segmentation partners, designed to help advertisers do more with their budgets.
https://t.co/UUlMrAcjI0

[ExchangeWire @exchangewire]

Zeno Media partners with @numbereight_ai to enhance mobile apps.
https://t.co/9uJVR91aJg

[ExchangeWire @exchangewire]

The leading API-based retail media ad-serving technology provider, @kevelapi and @GotVantage, the Orchestration Layer for Retail Media™, have announced a partnership.
https://t.co/TQTz8Hx8Yh

[ExchangeWire @exchangewire]

A leading provider of identity resolution and marketing solutions, @IqIntent announced its compliance with the General Data Protection Regulation (GDPR).
https://t.co/v42bkOtO2C

[ExchangeWire @exchangewire]

Singapore marketers��� conversion strategies are at risk with data complacency, as revealed by a survey from @Yahoo DSP.
https://t.co/3lYJMGijT7

[ExchangeWire @exchangewire]

New Research from Videoelephant shows video ads and content work best together.
https://t.co/lJrWLtXvZN

[ExchangeWire @exchangewire]

Global ad tech company @Nexxengroup announced significant growth in CTV revenue across EMEA, as well as the enhancement of its business development and regional sales teams in the U.K.
https://t.co/LkhXxuZ0ix

[ExchangeWire @exchangewire]

One of the world’s leading omnichannel supply-side platforms,@OpenX and @ID5, the market-leading ID provider for digital advertising, announced a solution to expand reach even in traditionally unaddressable environments such as Safari, Firefox, and Edge.
https://t.co/is4wlSxJJa

[ExchangeWire @exchangewire]

Denmark’s leading online grocery retailer @nemligcom just announced a retail media tech stack upgrade from Citrus Ads to a solution combining Adform with @Nextaio Ad Manager's self-service capabilities.
https://t.co/EzI75VLjCx

[ExchangeWire @exchangewire]

🔹@AdelaideMetrics, the leader in attention-based media quality measurement, and @PubMatic, an independent technology company, have announced a first-to-market integration that transforms how advertisers apply media quality filters to their campaigns.
https://t.co/CbceX2HPco

[ExchangeWire @exchangewire]

Premium advertising monetisation platform @OptiDigitalsas has announced a strategic partnership with ABC Bourse, one of the leading financial information platforms in France.
https://t.co/sUReQr3F5h

[ExchangeWire @exchangewire]

Today, @taboola, a global leader in powering recommendations for the open web, announced the renewal of its long-standing partnership with @futureplc a global multi-platform media company and leading digital publisher of specialist media.
https://t.co/6Tq04T20PC

[ExchangeWire @exchangewire]

Today, @amplified_intel announced the appointment of Anneliese Urquhart as chief executive officer (CEO).
https://t.co/bN4bof7F1i

[ExchangeWire @exchangewire]

Leading software platform for digital media measurement, data, and analytics, @doubleverify announced the launch of its Generative Artificial Intelligence (GenAI) Website Avoidance & Detection solution.
https://t.co/SD594Rr4NN

[ExchangeWire @exchangewire]

🔹@adwmg_com and @WeAreAzerion enhanced game revenue by applying cross-device targeting.
https://t.co/h9r1dkt547