Craig Foldes

Was AI at Crocs, now founder ChatWalrus: AI at Warby, Coach, Bombas, PepsiCo, HexClad, Ridge & 50 others

[Craig Foldes @FoldesCraig]

@Bbruhis Go Bar!!

[Craig Foldes @FoldesCraig]

Brilliant

[Jacob Posel @jacob_posel]

Introducing HQ: the AI operating system for your company.

HQ lets your team share knowledge, skills, workflows and API access across the organization, so everyone works from the same foundation.

Team AI is still messy, and hard.

Individuals work in silos. There is no consistent knowledge base. Teams end up with 10 versions of the same skill, all performing at different levels. One person becomes 10x more effective, while everyone else is left trying to catch up.

HQ makes this simple.

Built on top of Codex and Claude Code, HQ sits directly inside your existing workflow. It helps manage your company's context layer, share skills, standardize workflows and control access, so people only see what they need to see.

We built HQ internally to solve a real problem. We use it every day. It has been incredible for enabling our power users, but just as importantly, it has helped the least technical members of our team become incredibly effective AI users.

HQ turns one person's breakthrough into everyone's baseline.

It is a powerful, elegant tool, and we are incredibly excited to share it with the public.

Book a demo below.

[Craig Foldes @FoldesCraig]

@AngelporrasXx @BarstoolBigCat could be you ly

[Operators @9operators]

AI OPERATORS LIVES! E001

The weekly AI show for consumer brands w/ @FoldesCraig + @BenFlohrOG

Is AI shopping a fad? AI marketing playbook. 10% OpEx era? RIP OpenClaw?

Full episode ↓

AI Shopping Fad or Future 0:47
GEO Is Already the New SEO 7:43
Anthropics 1-Person Team 9:47
Enter the 10% OpEx Era 14:09
3 Things to Make It Work 17:16
Building Your AI Stack 19:51
How Scale Rolled Out AI 21:14
Notebook LM Explained 25:58
OpenClaw v Claude Cowork 29:44
AI That Acts and Thinks 35:22
Context, Hidden Advantage 38:49
Making Your Brand Brain 41:08
Platform to Start With 44:20
Closing and What’s Next 45:54

[Craig Foldes @FoldesCraig]

@jasontan Hey I run a 500person off the record founder group. We’ve heard from CEOs of Warby Bombas Harry’s Starbucks elf and others. Underground & not promoted/marketed. Tactical guidance from those who’ve lived it. Can you speak w us on burnout and your post? I’m [email protected]

[Operators @9operators]

“I feel strongly about a transformation, the scale of the industrial revolution. This is the real deal.”

That's @FoldesCraig, formerly head of AI at Crocs.

And the insurgents, like @Seanfrank, are already building AI assembly lines …

For example, Ridge now sells wallets for 250 colleges.

Previously, it was never worth shooting UGC for each one — some schools cap out at $50/day in spend.

Now?

AI creates UGC.

- 250 schools
- Two days
- One person

… 500 ads created in an afternoon.

“It just starts unlocking alpha at the edges of your ad account where like you weren't able to do it in the past.”

That’s only ONE use-case discussed in this 60-min episode with Craig Foldes (Founder, ChatWalrus), and @matthew_kruer (CIO, Bissell). Don’t miss it.

[Craig Foldes @FoldesCraig]

@Bbruhis @oliviaakory @jacob_posel This makes me very happy!!

[Mesh Gelman @meshgelman]

The world changed how it drinks coffee. Cold became everything. A complete transformation in what people want, what they order, what they make at home. The entire industry saw it happen. Not one company was built from the ground up with that as their sole intention. That company needed to exist. Here's the story.

[Sean Frank @Seanfrank]

this episode is the soft launch of a new show-
AI OPERATORS

so listen and get ready for the 19th operators spinoff!!!!

[Craig Foldes @FoldesCraig]

@businessbarista 🙋‍♂️🙋‍♂️

[Craig Foldes @FoldesCraig]

@skillstack This is super smart. What’s the review & validation process to ensure these are best in class? They’ll serve as the foundation for other Skills I & others build, so just want to be sure they’re top notch

[Craig Foldes @FoldesCraig]

@Jaredorkin The Abe Lincoln approach! He would write nasty letters to generals after they lost battles, then stick in a drawer and never send. Easier said than done but 110% the best approach. Also Activate Talent is the best

[Craig Foldes @FoldesCraig]

@bentossell This is great. Any chance you’d be willing to share this? I’m nontechnical and want to create a landing page “For actual code projects you'd likely have a skill for frontend design (what users see). I use one called agent-browser”

[Craig Foldes @FoldesCraig]

@Jaredorkin That’s a great vest Mary Ruth is wearing!!

[Alfie Carter @AlfieJCarter]

Booked +2,000 sales calls this year without spending a dollar on ads

Giving away my entire Organic Growth Playbook for 2026...

This masterclass covers:

→ The viral content system that gets us +100k impressions/week

→ The warm outreach tactic to convert post engagers

→ How to do automated cold outreach to get $5k/mo+ clients

I recorded it earlier this year, and dozens of B2B teams have used it to sign thousands of clients.

Now it's yours

For free.

Reply "GROWTH" + Repost and I'll send it over

[Craig Foldes @FoldesCraig]

@AlfieJCarter Growth

[Miami Hurricanes @MiamiHurricanes]

GET GIG’D 🙌 #GoCanes

[Craig Foldes @FoldesCraig]

@oliviaakory @mattlady @sarah_carusona @SarahLevinger @DenneyDara @natelagos @danavirsarria @KaiCromwell @PhilKiel @paddymedia @dtcpages @SanjayAtPlay @harrydelmege_ @LaurenLabeled @MatthewGattozzi @subscriptiondoc @SEOKeval @DigitalSamIAm @xalyssajeanx look at us, @oliviaakory!! @mattlady yeah I can I’m [email protected] send me details happy to help. Can show an AI brand brain 🧠🤖