Are Meta Descriptions still worth it in 2023? Increasingly, who knows
• EXCELLENT descriptions can positively impact CTR but
• Google is very good at rewriting them for user intent
In the end, you can only test, like @SearchPilot "Does removing meta descriptions improve CTR?"
The page experience update is now slowly rolling out (Top Stories will begin using this new signal by Thursday). It will be complete by the end of August 2021. More here: https://t.co/kDwhhOYklK
In the UK and focus on Local? -> Google's Local Service Ads (LSA) Opens to UK
Sign-up is open for Netherlands, Spain, Switzerland, and UK: https://t.co/V0qwYszHZg via @GuideTwit
Introducing upcoming ranking signals for Google Search based on various aspects of page experience–combining Core Web Vitals and previous UX-related signals.
Read our pre-announcement
https://t.co/L3IrB2dOnM
Google Lifts Chain Restrictions for Google Posts
https://t.co/o4GDVF49DN
This is being rolled out and businesses with more than 9 locations can now post using the API.
Sorry but Hotels NOT included
If a web page listing is elevated into the featured snippet position, we no longer repeat it in the first page of results. This declutters the results & helps users locate relevant information more easily. Featured snippets count as one of the ten web page listings we show....
I launched a FAQ Schema plugin for Wordpress: https://t.co/g19UINaFap
It works alongside Yoast or any other plugin, it just does one thing: it allows you to add FAQ schema to pages and posts without any use of code, just simple editor. Outputs JSON-LD.
New Google click data from @randfish and @jumpshotinc:
• Mobile Organic CTR drops to less than < 40%
• Zero-click searches (desktop) > 34%
• 14% of clicks go to Google properties
Google in 2020: From Everyone's Search Engine to Everyone's Competitor
https://t.co/2eMPrfngty
New Post: How Google's Nofollow, Sponsored, & UGC Links Impact SEO
Includes a handy image to help visualize the changes
Certified 💯 fresh
https://t.co/wdOzw5wV2o
A Developer's Guide To SEO https://t.co/GxZm3p4abU I did a brain dump of all the SEO advice I give developers when they're building sites. Have a look. It's also my last post as a member of the @portent team. Sniff.
A new search quality evaluation model proposed for evolved SERPs is able to deal with "good abandonment", or in other words, zero-clicks to us: https://t.co/QjAUI6LHo6
SEO Ngram Keyword Tool: Extract N-Grams from your keyword list or content
Loving this for visualizing patterns in keyword data
from @RyanJones https://t.co/EPSAVogZhd
1/ Today I am publishing chapter two of my 150k small business website report. This chapter focuses on website builders like #Squarespace, #Weebly, #GoDaddy, #Wix and #WPEngine that are popular with small businesses. https://t.co/0cQUlxgmiM
25% of all small business websites are missing an H1 tag.
And nearly 2% of SMBs are marked noindex. Blame Squarespace.
https://t.co/o6Igh1oZrR
Credit to @adamdoppelt for pulling this all together!
One of the things I get asked A LOT is how to deal with unlinked brand mentions during content marketing campaigns. So I wrote about it.
Here's how to get big-name media sites to credit your content with a link: https://t.co/Vm2JEMRlbg
In April, Google rolled out a feature that auto-suggested answers to new Google Q&A questions. Over the past week, they have rolled out the feature to desktop browsers as well.
https://t.co/JflQFJ6QYq