Everyone said live-stream shopping wouldn't work in the U.S. @Whatnot said, hold my beer.
➡️Since @GrantLaFontaine and @loganhead13 launched Whatnot in 2019, the company has steadily grown, with platform sales of more than $8 billion in 2025.
What makes the Whatnot experience stand out? Combining the best elements of both real life and online shopping. @jenniferconrad has the scoop on how they did it.
Have you heard of @whatnot? My latest for @Inc is a deep dive into the company that proved that Americans can learn to love live shopping—if it's a fun, community based experience. Even I was drawn into buying a few pounds of Wagyu! https://t.co/DFeKU9adPA
Monica Cepak of Wisp and Ashley M. Fox of Empify joined me onstage at the Inc. 5000 conference to talk about building passionate customer communities.
https://t.co/XNlgPDDby6
Trump just ended the duty-free exemption for packages entering the U.S. that are worth less than $800. While much of the attention has been focused on what this will do to Shein and Temu, small businesses and consumers will feel the pain as well. @Inc https://t.co/hM9kjoviHg
Making Passover halvah, says Richard Radutzky, president of the 118-year-old candy company Joyva, is both art and science. @Inc’s @jenniferconrad reports https://t.co/PieNg6JIJG
The USPS just halted package shipments from China. Here’s why the trade provision causing all the drama could hurt small businesses. https://t.co/0UYCp4U6H3 @Inc
Indie label Dead Oceans has an impressive track record of sending artists to the Grammys, incl this year's Best New Artist nominee @Khruangbin#Grammys2025@inc https://t.co/PwAsQDIIUv
Accused of misconduct, the payment processor @deel claims a competitor, @rippling, is drumming up erroneous allegations ranging from money laundering to sanctions violations. @Inc's @jenniferconrad reports on the latest legal action https://t.co/dQGccggF7B
@jenisicecreams is known for unexpected flavors (boozy eggnog; brown butter almond brittle). Now, its founder Jeni Britton has a new trick up her sleeve with her Floura, her new company that makes fiber-rich fruit bars with upcycled produce trimmings. @inc https://t.co/d6dGZq0XuY
@jenisicecreams is known for unexpected flavors (boozy eggnog; brown butter almond brittle). Now, its founder Jeni Britton has a new trick up her sleeve with her Floura, her new company that makes fiber-rich fruit bars with upcycled produce trimmings. https://t.co/d6dGZq0XuY