Jordan Lampe

I'm a facilitator of sorts and builder at @hummingbirdshq. I tip in GIFs.

[Jordan Lampe @JsLampe]

Have we came up with right term for "I worked really hard and intently on this with AI?" yet?

[Jordan Lampe @JsLampe]

You guys, I caved. I hit "cmd" + "+". The end is near.

[Jordan Lampe @JsLampe]

@JoshNapperX Sure

[Jordan Lampe @JsLampe]

Surreal to capture the #spacex downed ship launch in Turks... Pardon my initial ignorance.

[Jordan Lampe @JsLampe]

@aaimagevault Sure

[Jordan Lampe @JsLampe]

@loganthefrst Love Provo. Hate Elon.

[Jordan Lampe @JsLampe]

Another of the #spacex debris trail over Turks and Caicos

[Jordan Lampe @JsLampe]

Go to :58 for the goods

[Jordan Lampe @JsLampe]

How #brands like @drinkolipop and @Belgianboys are reaching U.S. shoppers outside the coasts thanks to hyperlocal platforms, like @hummingbirdshq https://t.co/FXXYiMYPg3

#cpg #InfluencerMarketing

[Jordan Lampe @JsLampe]

Dear #productdesign friends,

My 12 minutes I spent setting up an automation is now being held hostage. For only $219/month.

I didn't leave because I can't math the potential savings from the automation. I left because of the general resentment I now have for your product.

[Jason Mikula @mikulaja]

Money2020?

More like Money1033 this year, amirite?!

[Ryan Law @thinking_slow]

Personal news: I resigned as CMO at @AnimalzCo.

I joined Animalz five years ago as a content writer. I became a team lead, director, VP, and finally CMO, growing my career as I helped the company grow.

I'm proud of the part I played:

• Generated ~2 million pageviews for Animalz (without a keyword in sight)

• Set back-to-back records where it mattered: traffic, SQLs, revenue

• Helped companies from pre-seed to post-IPO build world-class content operations

• Prototyped our generative AI workflow (with help from friends like @tymagnin, @angeladoesmktg and @may_habib)

• Ran webinars and workshops with companies like @a16z, @Get_Writer, @Drift, @clearscope, @wynter_com, @brightonseo

And most of all:

• Helped shape an entire industry, using our privileged macro-view of content marketing to uncover new trends and solve hard problems.

When @devinemily took over as CEO, her mission for Animalz was crystal clear: help make the internet a more helpful place.

I see the growing sophistication of content marketing in B2B SaaS, and I think—in some small way—we managed it. We learned, we shared, and we helped others learn.

And today, the standard for content marketing is far, far higher than it used to be. Any company that relies on content as a growth channel has a mountain to climb. What worked yesterday won't work tomorrow:

• Growing competition is throttling the returns from SEO

• In-house influencers are replacing trusted company brands

• Platform-native content is superseding the company blog

• Video and audio content deserve equal billing with written content

• Opinion and personal experience are replacing utilitarian, wiki-style content

And biggest of all:

• Generative AI is transforming what it means to create content on the internet

I'm taking some time to hang out with my little dudes and wrap up my next course (“How to Edit”). In the meantime, I would love to chat with anyone building for this new world.

If your company is looking to build a best-in-class content operation—let's talk.

Drop me an email: [email protected]

[Jordan Lampe @JsLampe]

I'm really looking forward to living in a world where "Who has the best imagination" wins.

#AI #metaverse #vr

[NLPurr @NLPurr]

My hottest take is, after ages of all of us really not liking @Meta and tons of research dislike towards that platform;

Suddenly, "TO ME", @Meta, and @ylecun seem to having the most level-headed, un-hyped (not talking about accuracy) AI participation in today's discourse.

[sophia goldberg @sophgoldb]

Read more about deciding to bring Ansa out of stealth and our first round of financing below. You can follow us @cheaperpayments 🪐 https://t.co/QsdLkhrUZP

[Jordan Lampe @JsLampe]

Nerds rejoice. @thoughtworks volume 28 just dropped. Let the squabbling begin.

https://t.co/gysNfAKxxl

[Jordan Lampe @JsLampe]

Anyone have data on the percentage of global google searches by way of intent? I.e., what % of searches are informational vs. transactional vs. commercial vs. navigational?

Curious to see how people are sizing the impact of AI on the search biz...

[Jordan Lampe @JsLampe]

Anyone know the technical or syntactic reason(s) why AI is soooooo bad at identifying and changing passive voice? 🤔

[Jordan Lampe @JsLampe]

This case study not only hits on a number of driving factors pushing companies to @basistheory, but it also helped me save over $600 by switching home/auto to @BranchInsurance.

#insurance #sorryFlo

[Basis Theory @basistheory]

The costs to store credit cards can handcuff platforms to their payment service providers (PSPs). Having it, however, unlocks new PSPs, UX, and partnerships.

See how unicorn, @branchinsurance, decoupled its cardholder data from its PSP to do just that.

https://t.co/OM4iKCwxgL

[Jordan Lampe @JsLampe]

Just saw ep. 3 of Last of Us.
Am I too late for the "Not my Ron Swanson!" memes?