Phil Stocker

Brit living in Seattle , Husband/Father of 2 boys, AdTech & MarTech Geek, terrible sense of humor! Work: Snowflake. X - Yahoo DSP, MSFT, Adobe.

[Phil Stocker @Lamaison40]

@101Programmatic @duncanwc Yeah wasn’t this the bigger update?

[AdTechRadar @adtechradar]

NEW: @Yahoo DSP is getting access to @netflix’s ad inventory across 12 markets.

Story below. 👇

[Phil Stocker @Lamaison40]

@tkawaja Will anything be posted on YouTube? Would love to watch recap or any of the sessions like previous years!

[Phil Stocker @Lamaison40]

@airgups23 https://t.co/UsqwliQnBX

[Phil Stocker @Lamaison40]

Looking forward to getting Seattle AdTech folks together - Thursday May 1. Come join if you work in #adtech - tag anyone in Seattle, all welcome!
More details - https://t.co/BNL1amRQyn
@SarahSluis @humanpropensity

[Chris Harihar @ChrisHarihar]

Hot take: TTD bought Sincera to hide the fact that UID is behind Yahoo CID for alternative ID adoption. They don’t want those numbers public anymore!

JK, JK! 😄 (I like this spicy post from the great @brehmmil.)

[ExchangeWire @exchangewire]

🔵@Yahoo DSP has announced a host of new integrations with some of the world’s leading reporting, sustainability and supply-path segmentation partners, designed to help advertisers do more with their budgets.
https://t.co/UUlMrAcjI0

[AdTechRadar @adtechradar]

To address the unpredictable nature of live sports ad avails, Yahoo DSP has enhanced its pacing algorithm for Yahoo Blueprint.

Story below.

👇

[The ANA @ANAmarketers]

The ANA is pleased to present the results of our 2024 Programmatic Transparency Benchmark Study. This is a significant stride in enabling brands to have full visibility into their programmatic supply chain. Included in our recent analysis was Connected TV (CTV), bringing attention to its accelerated growth and contributing to a broader understanding of programmatic media buying in its entirety. Read the full report in partnership w/ TAG TrustNet at https://t.co/CtWpQfDeOW

[Phil Stocker @Lamaison40]

@ericfranchi Not related to curation so AdTech twitter passes

[Phil Stocker @Lamaison40]

@AdtechGod IPO

[Phil Stocker @Lamaison40]

@101Programmatic Agree… YahooDSP offers a full range of studies including ones based off Yahoo 1P data!
But do advertisers trust everything Meta tells them?

[Phil Stocker @Lamaison40]

@tkawaja Post to Bluesky first? Help grow #adtech over there?

[Phil Stocker @Lamaison40]

@airgups23 @AdtechGod After this photo, @airgups23 went and did bicep curls with that bar!

[Phil Stocker @Lamaison40]

Add the Chrome breakup news this week! #adtech is never boring!!

[HollisCGuerra @HollisCGuerra]

Between this and @TheTradeDesk news.... what a Wednesday

[Phil Stocker @Lamaison40]

@RichieHyden @iris_tv @viant_tech @tim @cvanderhook Congrats mate! Stoked for you and the Iris team!

[Phil Stocker @Lamaison40]

@mikewmccarver @EricTilbury_RTB What’s wrong with Anonymous hashed deal IDs?!

[Phil Stocker @Lamaison40]

@WilsonsPE Happy Birthday Jenson!

[Phil Stocker @Lamaison40]

@BradAT @Yahoo AdTech Twitter has a direct influence on product strategy! Balancing customer privacy with open distribution… but ConnectID has big scale and big addressability/absorption! In support of all/any championing - thanks!
@yahooads

[Phil Stocker @Lamaison40]

@GiuseppeLaRock Relevant ad man - think that would look great on you @GiuseppeLaRock 🤪… but agree, it’s so incredibly bad and broken!