Launched

Charlie Chapman @_chuckyc talks with indie app developers and solo creators about what it *really* takes to ship new apps and make a living from mobile.

[Sub Club @SubClubHQ]

1/ Praktika is at $50M ARR, profitable, with ~40 people. The month that changed everything: $1M to $12M ARR, off one creator video the CEO didn't even like.

New Sub Club with Praktika co-founder and CEO @adampraktika 🧵

[Sub Club @SubClubHQ]

Thursday on Sub Club Live: @thomasbcn and @sylvainww take over the show for the best of App Growth Annual 2026.

Sold-out room, 5,000+ online, 36 workshops. They'll go through what was worth remembering, then take your questions.

🕘 Thu, 9 a.m. PT / 12 p.m. ET / 5 p.m. CET
📺 Watch on YouTube: https://t.co/R5UhRpCMiW
🗓️ Set a reminder on Luma: https://t.co/tV61tZP6qQ

[Sub Club @SubClubHQ]

Tomorrow: Sub Club Live from New York , with a studio audience.

@drbarnard hosts in person with @AnadaLakra (BoldVoice). In the room, taking turns in the hot seat: @thomasbcn, Ashley Black, Julian Pscheid and more of the App Growth Annual workshop hosts.

12 p.m. ET / 9 a.m. PT / 6 p.m. CEST

Watch on YouTube: https://t.co/dZteJLVqDu
Set your reminder: https://t.co/OBEJRT12wp

[RevenueCat @RevenueCat]

pov: you're walking round #AppGrowthAnnual looking for the person who claimed the last Tama plushie

[RevenueCat @RevenueCat]

And we’re off! 🎢

#AppGrowthAnnual 2026 has begun. Welcome our emcee for the day @drbarnard to the stage!

We’ll be here all day (and night, depending on your time zone 🌙) sharing top takeaways from each session, plus some behind-the-scenes highlights.

Use #AppGrowthAnnual to follow along or join the conversation.

Which session are you most excited for today?

[Sub Club @SubClubHQ]

AI ad creative that converts | Sub Club Live ft. Lukas Szanto and Jonathan Lee https://t.co/CWEiM7R6xF

[Sub Club @SubClubHQ]

Followers can lie. Comments can't.

@jakecastilloooo (co-founder and COO, Cal AI) on how to tell whether a creator niche will convert before you spend a dollar: read the comment sections under its biggest creators. Are people asking for a solution your app solves?

"If so, that's prime time. You know, you go full steam ahead."

Full episode with @drbarnard: https://t.co/gynzfG8U63

[Sub Club @SubClubHQ]

Hard paywall apps convert 5x better than freemium. That number is real.

It also only measures one of the three things people mean by "hard paywall."

In our latest <15 min tl;dr video @drbarnard sorts out the other two, with BoldVoice, Opal, Natal, Ladder, and Phil Carter.

https://t.co/7cgtXFh2xG

[Launched @LaunchedFM]

"I think the first interaction that we had from Formula One was a legal notice." — Kamal Kumar, Box Box Club

Their reaction? "We were happy that they are using the product." 🏎️

New Launched with @align_all &amp; @Kamal_K2

Full ep: https://t.co/JBwLFnonCG

[Sub Club @SubClubHQ]

Thursday on Sub Club Live: @HannahParvaz (Aperture) on what's working in app growth right now, then AMA.

Her example to start with: cost per trial £158 to £18, same creative, same targeting. Only the optimization event changed.

9 a.m. PT / 6 p.m. CET
Live on YouTube: https://t.co/fndFsHPYXM
Set a reminder: https://t.co/DSz8cMGNB8

[Sub Club @SubClubHQ]

Apple is dropping the colored background behind ads in iOS 27.2, search tab included. Thomas Petit's (@Thomasbcn) read: advertiser CTR up, ASO traffic down.

Ask him about it tomorrow. Open app growth AMA with @drbarnard, 9am PT / 18:00 CEST.

https://t.co/mPqm2nZNGn

[Sub Club @SubClubHQ]

1/ WeWard is in 29 countries, has ~80 people and millions of US users. For its first 4 years it spent $0 on Meta, Google or any direct UA.

Founder Yves Benchimol on how press did the job instead 🧵

[Launched @LaunchedFM]

"I didn't have a Mac. I didn't know what Xcode was. I knew nothing." — César Pinto Castillo, @ambre_app

He agreed to build the app anyway. Then bought a $150 PowerBook G4.

Could it build iOS apps? Nope. 💻

Full ep. with @JagCesar &amp; @FosiaDesign: https://t.co/zogMttVNaz

[Sub Club @SubClubHQ]

Under 10 minutes until we have a founder on air, opening his books, to get a valuation LIVE. Don't miss it! https://t.co/8G1ljSTgXn

[Sub Club @SubClubHQ]

1/ BoldVoice is at $10M ARR with a team of 10.

One early decision: charging from the first weeks of YC. $10 a month, one-week trial, nothing fancy.

@AnadaLakra on why charging early was how they found their customer 🧵

[David Barnard @drbarnard]

I’ve sold three apps, and never shared the sales price or numbers behind them. Founders rarely do!

But this Thursday an app founder is letting me and @alwaysjoshp (who buys apps for a living) dig into his numbers live and come up with a valuation.

RSVP: https://t.co/PGvVDYy7H5

[Sub Club @SubClubHQ]

This Thursday: a founder opens his real books, LIVE on air.

@alwaysjoshp buys apps for a living. He's going to value one in public, with the founder sitting right there.

We're not saying whose app it is until we go live.

Thu Sep 17, 9am PT / 12pm ET / 6pm CET

📅 Set a reminder: https://t.co/VUIuNMZsoB
📺 Watch: https://t.co/1WFIe8hVlg

[Launched @LaunchedFM]

"If I give you this $5k early, by October you're going to need another $5k, and then you're just in the cycle."

First app shipped. Apple hadn't paid yet. Dad said no to the bridge loan. So @drbarnard sold the Honda Accord. 🚗

Episode 100: https://t.co/RQog2EfMlz

[Launched @LaunchedFM]

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➡️ Thursday

[Sub Club @SubClubHQ]

We go live today 🔴

Affiliate marketing for subscription apps, with Michael Butler (Insert Affiliate) and @marklkennedy (None to Run).

🕘 9am PT / 12pm ET / 6pm CET
📺 https://t.co/mBpn9377D7

❓Drop your questions for the Q&amp;A here and/or live!