Louise Linehan

Content Manager @BuzzSumo, reformed TOWIE addict and sour cream pringle devotee.

[Patrick Stox @patrickstox]

Is AI traffic actually better? It's kind of a mixed bag in this study of ~82k websites from @Lou_Linehan https://t.co/RjPIyQ1A7e

[Aleyda Solis 🕊️ @aleyda]

Learn about the Great Organic Search Traffic Decoupling and What to Do About it in today's #SEOFOMO TL;DR with special guest @jonoalderson, covering:

* The Great Decoupling Explained By A Googler by @rustybrick
* Google Adds AI Mode Traffic To Search Console Reports by @MattGSouthern
* Welcome to Zero-Click Search. Please Leave Your Traffic at the Door. by @Lou_Linehan
* The New Normal by @Kevin_Indig
* The AI Search Content Optimization Checklist [With Examples + Google Sheets] by yours truly
* The rise of synthetic authority by @jonoalderson

Sponsored by @Similarweb 🙌

Watch the full episode here: https://t.co/OQEy1CXrQB

[WordStream by LocaliQ @WordStream]

How do you really capture attention and build trust? Check out this tip from a content expert 💡

Want the rest of the expert playbook? We’ve got 5 more powerful tips: https://t.co/4nVNqRzEHY 🚀

Thank you @Lou_Linehan at @ahrefs for sharing!

[Louise Linehan @Lou_Linehan]

@merlinox Hey @merlinox I don't right now, but it's something we've been digging into 👀 I will post if/when we have that data!

[Glenn Gabe @glenngabe]

Yep, I have seen this too. AIOs surged with the March 2025 core update -> AI Overviews Have Doubled (25M AIOs Analyzed)

"The total number of AI Overviews grew by 116% between March 12th (pre-update) and May 6th, according to our database."

And: "Reddit now appears in 5.5% of AI Overviews". https://t.co/TPhyu7qwYp

[Louise Linehan @Lou_Linehan]

@yoyaoh @aleyda @brodieseo @crestodina @FatStacksBlog @kathpay @lilyraynyc @p_agnew @siquanong Thank you for including me! :]

[Aleyda Solis 🕊️ @aleyda]

AI Makes Up 0.1% of Traffic, but Clicks Aren’t Everything 🤖👇 Insights from a study by @ahrefs / @Lou_Linehan / Xibeijia Guan

* AI receives roughly the same amount of traffic as Reddit
* Perplexity has overtaken Gemini as a referrer
* Best-of content, product pages, and guides drive the most AI traffic

See more: https://t.co/ZzCMMr9Itx

[Ryan Law @thinking_slow]

love this new research from .@Lou_Linehan. check it out if you want to understand AI Overviews better:

~ median keyword difficulty/search volume/traffic potential for AIO/non-AIO SERPs
~ co-occurrence with other SERP features
~ desktop/mobile traffic split
~ dominant intent

and more!

https://t.co/8eDyngizuX

[Yoyao @yoyaoh]

The 213th Digital Surfer newsletter was just sent with the most important news and resources you need from this past week! 🌊

Great posts and shares this week from:

@dannyashton
@emroth08
@ichbinGisele
@KelseyLibert
@Lou_Linehan
@Okayy_Dan
@VincetheNero

And the creators who went to the Google event
@betweenengland
@CharlestonCraft
@GoAwesomePlaces
@joshtyler
@mountainweekly
@natejhake
@swebermarketing
@TechRaptor
@ThisHouseFresh
@TravelerAddicts

Get all the goodies 👇

#digitalsurfer #seo #ai #digitalmarketing

[Aleyda Solis 🕊️ @aleyda]

An insightful AI Overviews analysis from 300K keywords SERPs 👀 by @Lou_Linehan 👇

* AIO keyword Traffic Potential (TP) is 8x smaller than non-AIO SERPs.
* AIO keywords are long-tail, with a phrase length of 4 words vs. 2 words in non-AIO SERPs.
* Informational intent keywords trigger an AI Overview 99.2% of the time.

Read:

https://t.co/HMPqdHtDJW

[Louise Linehan @Lou_Linehan]

My toxic trait is adding interesting looking articles to a "To read" tab group, hiding the tab group when I don't have time to read them, then starting another "To read" tab group

[Sam Oh @samsgoh]

Does Google intentionally lie to webmasters/SEOs?

[Patrick Stox @patrickstox]

Now in @ahrefs, if you look at an individual page, you can enable "Content changes" to see when the page content was changed and how the changes impacted traffic.

[Louise Linehan @Lou_Linehan]

@Pharmacy2U I need to talk to someone urgently and there's no chat icon on your site (like it says there is) and your automated phone system keeps hanging up on me. This is terrible customer service. How can I talk to a human?

[Louise Linehan @Lou_Linehan]

@LidiaInfanteM @ThomasHeyes Congratulations Lidia! 🎉👶🍼

[Louise Linehan @Lou_Linehan]

@chimammeje more a phrase than a word, but intros always start with some variation of "In the ever changing landscape of media/marketing/SEO..." 🫠

[Rand Fishkin (follow @randderuiter on Threads) @randfish]

The sites where people spend time are not the places that send traffic.

Please don't confuse "sent visits according to our analytics" with "has value as a marketing channel."

[Patrick Stox @patrickstox]

We already do internal linking well on the @ahrefs blog, but adding a related posts section seems to have helped.

I believe it's because many of the related links are pieces of content that we wouldn’t naturally link to from within the blog content.

https://t.co/dG09eWU0kB

[Louise Linehan @Lou_Linehan]

Content Request 🙏

I'm writing an article on PR media lists & I'd love to see your visual/template examples + any comments you have on the criteria you usually include, how you prioritize contacts & any interesting formats

DM me if happy to share – I will ofc reference you! :]

[Gini Dietrich @ginidietrich]

@Lou_Linehan says many PR problems can be avoided with a bit of groundwork at the pre-pitch stage. She shares her strategies and tips from PR experts. https://t.co/p92plQLIRV