Learn about the Great Organic Search Traffic Decoupling and What to Do About it in today's #SEOFOMO TL;DR with special guest @jonoalderson, covering:
* The Great Decoupling Explained By A Googler by @rustybrick
* Google Adds AI Mode Traffic To Search Console Reports by @MattGSouthern
* Welcome to Zero-Click Search. Please Leave Your Traffic at theย Door. by @Lou_Linehan
* The New Normal by @Kevin_Indig
* The AI Search Content Optimization Checklist [With Examples + Google Sheets] by yours truly
* The rise of synthetic authority by @jonoalderson
Sponsored by @Similarweb ๐
Watch the full episode here: https://t.co/OQEy1CXrQB
How do you really capture attention and build trust? Check out this tip from a content expert ๐ก
Want the rest of the expert playbook? Weโve got 5 more powerful tips: https://t.co/4nVNqRzEHY ๐
Thank you @Lou_Linehan at @ahrefs for sharing!
Yep, I have seen this too. AIOs surged with the March 2025 core update -> AI Overviews Have Doubled (25M AIOs Analyzed)
"The total number of AI Overviews grew by 116% between March 12th (pre-update) and May 6th, according to our database."
And: "Reddit now appears in 5.5% of AI Overviews". https://t.co/TPhyu7qwYp
AI Makes Up 0.1% of Traffic, but Clicks Arenโt Everything ๐ค๐ Insights from a study by @ahrefs / @Lou_Linehan / Xibeijia Guan
* AI receives roughly the same amount of traffic as Reddit
* Perplexity has overtaken Gemini as a referrer
* Best-of content, product pages, and guides drive the most AI traffic
See more: https://t.co/ZzCMMr9Itx
love this new research from .@Lou_Linehan. check it out if you want to understand AI Overviews better:
~ median keyword difficulty/search volume/traffic potential for AIO/non-AIO SERPs
~ co-occurrence with other SERP features
~ desktop/mobile traffic split
~ dominant intent
and more!
https://t.co/8eDyngizuX
An insightful AI Overviews analysis from 300K keywords SERPs ๐ by @Lou_Linehan ๐
* AIO keyword Traffic Potential (TP) is 8x smaller than non-AIO SERPs.
* AIO keywords are long-tail, with a phrase length of 4 words vs. 2 words in non-AIO SERPs.
* Informational intent keywords trigger an AI Overview 99.2% of the time.
Read:
https://t.co/HMPqdHtDJW
My toxic trait is adding interesting looking articles to a "To read" tab group, hiding the tab group when I don't have time to read them, then starting another "To read" tab group
Now in @ahrefs, if you look at an individual page, you can enable "Content changes" to see when the page content was changed and how the changes impacted traffic.
@Pharmacy2U I need to talk to someone urgently and there's no chat icon on your site (like it says there is) and your automated phone system keeps hanging up on me. This is terrible customer service. How can I talk to a human?
The sites where people spend time are not the places that send traffic.
Please don't confuse "sent visits according to our analytics" with "has value as a marketing channel."
We already do internal linking well on the @ahrefs blog, but adding a related posts section seems to have helped.
I believe it's because many of the related links are pieces of content that we wouldnโt naturally link to from within the blog content.
https://t.co/dG09eWU0kB
Content Request ๐
I'm writing an article on PR media lists & I'd love to see your visual/template examples + any comments you have on the criteria you usually include, how you prioritize contacts & any interesting formats
DM me if happy to share โ I will ofc reference you! :]
@Lou_Linehan says many PR problems can be avoided with a bit of groundwork at the pre-pitch stage. She shares her strategies and tips from PR experts. https://t.co/p92plQLIRV