Marina Panina

M.S student at NYU
Thoughts about new rules of Marketing & PR
#NYUDigitalMarketing

[Marina Panina @MPanina12]

And other hotels brand has launched a creative campaign to retain customers.#NYUDigitalMarketing IHG books priciest campaign in a decade to promote loyalty revamp https://t.co/rCaB7aCUjX via @marketingdive

[Marina Panina @MPanina12]

💭about new rules of M&PR. Creating friendly buyers' website and the newsroom is your free (almost) SEO.
Chp 19 #NYUDigitalMarketing

[Marina Panina @MPanina12]

💭about new rules of M&PR. Brand’s news release is one of the communication channels but in a more formal way. Share your achievements with the audience, adding links to sources for continuing attracting them, and buyers will follow you.Chp 18 #NYUDigitalMarketing

[Marina Panina @MPanina12]

@mimi535131 Right. One of the reasons for using stock images is usage rights. When you use stock photos, you pay for the use of the site, while individual photos can cost hundreds of times more.

[Marina Panina @MPanina12]

@AnnieTang9995 How is it interesting..Pharma is on air

[Marina Panina @MPanina12]

@YangZhe05552044 I agree. The book provides a comprehensive explanation of how to work with it.

[Marina Panina @MPanina12]

Jurisdiction vs. Marketing. How federal scrutiny of mobile location data might affect marketers #NYUDigitalMarketing https://t.co/VLiFt4bfUA via @marketingdive

[Marina Panina @MPanina12]

💭about new rules of M&PR. Text relies on precise word choice to establish the right tone. With video, viewers are able to determine exactly what the speaker is trying to get across by observing body language, verbal tone and other visual cues. Chp 17 #NYUDigitalMarketing

[Marina Panina @MPanina12]

💭about new rules of M&PR. “Research has found that 65 percent of the general population are *visual learners*, meaning they need to see information in order to retain it”
@Atlassian
. Think about it when you post a new long read on your social media.Chp 16 #NYUDigitalMarketing

[Marina Panina @MPanina12]

@AnnieTang9995 Yes, but i'd say good video content is a great way to attract the audience.

[Marina Panina @MPanina12]

@JuliaLo41563717 Right. Focus on opportunities you create for your users
Not on problems you are solving in the company

[Marina Panina @MPanina12]

@hongyu_bao Fully agree. Visual content, esp. charts and graphs, is much more effective than text for sharing information.

[Marina Panina @MPanina12]

WOW WOW WOW! New collaboration for the huge buzz around the cool movie.#NYUDigitalMarketing HBO expands partnership with Duolingo for GOT spinoff https://t.co/5GEgipx7bg via @marketingdive

[Marina Panina @MPanina12]

💭about new rules of M&PR. Blogs are new books. Want to “sell it”? Be transparent, truthful, and funny. #NYUDigitalMarketing

[Marina Panina @MPanina12]

💭about new rules of M&PR. Social media platforms are like magic wands for business. Want to attract clients?Boom!Wish to share the news?Boom!Want to hire employees?Welcome! To have a great media profile nowadays is like having an upgraded avatar in Fortnite. #NYUDigitalMarketing

[Marina Panina @MPanina12]

@RiviSaad Fully agree. Customers want to consume information in their language.

[Marina Panina @MPanina12]

@JuliaLo41563717 Great campaign👍 finally 'fresh' theme at this question

[Marina Panina @MPanina12]

@AnnieTang9995 Great! thanks for sharing!#NYUDigitalMarketing

[Marina Panina @MPanina12]

#NYUDigitalMarketing And yet they chose the advertising path=(.
Netflix picks Microsoft as partner to build ad-supported streaming business https://t.co/i7oiSQL2J6 via @marketingdive

[Marina Panina @MPanina12]

💭about new rules of M&PR. Bottom line: Practical, straightforward, relevant content supports the idea that your product is the perfect solution to a customer's problem.#NYUDigitalMarketing Chapt 13