Megan Averell

Strategist, researcher, people + ad industry hound. Founded 'The Insight Inn,' to bring people into the heart of business:

[Patrick Coffee @PatrickCoffee]

Creatively speaking, the game was this

[Megan Averell @Meggatron]

Thanks for playing, everybody #Plannerbowl 2024 was different than in the past, but still pretty rad-- thanks to all of you!

[Megan Averell @Meggatron]

The Nerds ad paid a lot for a top creator and she basically... sat there at the end. They used her in the teaser but NOT in the ad? Weird.

[Moshe Isaacian @MosheIsaacian]

@Meggatron @KRG There was like one creator in the Beyoncé ad bud barely anyone saw him

[Megan Averell @Meggatron]

3rd SECOND HALF PLANNERBOWL WINNER, for "Yeah, this is absolutely accurate cause 'cameos' don't make sense in the creator era" is @KRG for this banger that is so true, but so, so sad:

[Kenny Gold @KRG]

Another year of #SuperBowl advertising is rapidly going by and brands still don’t know how to use creators. Maybe next year. #plannerbowl

[Megan Averell @Meggatron]

2nd SECOND HALF WINNER, for "Best Plannerbowl Tweet Tying Back to 'Culture'": @LeeEar for this snark celebrating the $7 million ad that hopefully reminded Disney that it ain't sh*t without its amazing writers...

[Lee Earle @LeeEar]

@Disney. Aren’t you glad the writers strike is over. #plannerbowl #adbowl #SuperBowl

[Megan Averell @Meggatron]

1st SECOND HALF WINNER, for "Absolute Meanest-Spirited-But-Most-Hilarious-Take" is @bradleysm for this gem about the @Kia spot:

[Brad @bradleysm]

That would have been great if the old man wrote 3 on the window #plannerbowl

[Megan Averell @Meggatron]

OKEY DOKE, SECOND HALF #Plannerbowl winners coming down the pike in subsequent tweets! ...thanks for playing amid the chaos, everyone! And thanks to my co-conspirators: @brianwaka @Grant_A_Walters @himmelsblog ... Here we go....

[kj @heyitskj_]

What is with this text weaving through the air creative trend this year though? Have seen it on #Doordash #Lindtt & #Poppi ads 🤔
#plannerbowl

[Megan Averell @Meggatron]

I'm sorry to report that to me, T-mobile has come off as that awful try-hard you know that tries to insert themselves and is just is SO very grating #Plannerbowl #Superbowl #Brandbowl

[Megan Averell @Meggatron]

YYYEEESSSSSS. #Plannerbowl second half winner contender here @brianwaka @himmelsblog @Grant_A_Walters ?

[Lee Earle @LeeEar]

@Disney. Aren’t you glad the writers strike is over. #plannerbowl #adbowl #SuperBowl

[Megan Averell @Meggatron]

Need freelance help? Hire this clever man, y'all #Plannerbowl

[Steve Bayley @stevenrbayley]

While I have you here if anyone out there is looking for freelance or full time strategy help hit me. These tweets are not paying my mortgage. #plannerbowl

[Megan Averell @Meggatron]

The #Budweiser probable ad brief: "So, people don't like us anymore. But they do like Clydesdales and Golden Retrievers! #Plannerbowl #Superbowl #Brandbowl

[Megan Averell @Meggatron]

BWAHAHAHAHAHA. Cold, @bradleysm. Ice cold. #Plannerbowl

[Brad @bradleysm]

That would have been great if the old man wrote 3 on the window #plannerbowl

[Megan Averell @Meggatron]

HEY-OH! Clapback from the O.G. #Plannerbowl boss...

[brian wakabayashi @brianwaka]

Microsoft: Hey Co-pilot, write me a montage spot of diverse people using my product. #plannerbowl

[Megan Averell @Meggatron]

Tons of people in this broken system are caretakers now. Mum was the caretaker for the elder parent, I'd gathered. Maybe I was wrong, but I'm a sucker for a brand that actually tries to tell a story at this point #Plannerbowl #Brandbowl

[Nathan Young @notnathan]

I have several questions about the @kia commercial.

Why did we need to know mom was out of the picture?
Why did plugging in the EV turn the lights on?
Why were the grandparents locked in the house? #plannerbowl

[Megan Averell @Meggatron]

OK, @Kia that got me-- I got sand in my eye. Just need a minute... #Plannerbowl #Brandbowl

[Megan Averell @Meggatron]

Local pod but loving this energy. #plannerbowl

[Alper Kologlu @alter_abi]

Alaska Airlines: Now you can cross your legs on our planes for $200 extra round trip, fee and taxes not included. #plannerbowl

[Megan Averell @Meggatron]

The internet blew up about Cetaphil and stolen content from a black creator in the days before the Super Bowl #Plannerbowl. Not a great look for Cetaphil at all.

[childless pet lady | ebroms.bsky.social @ebroms]

So apparently I was grabbing pie during the Cetaphil spot but honestly surprised no one's talking about it...What's everyone's takes? #plannerbowl

[Megan Averell @Meggatron]

GO SLOWER, ads. MY GOD. Am I getting old or are they all going far too fast? Looking at you https://t.co/1ToZL0YtW9 #Plannerbowl #Brandbowl

[Megan Averell @Meggatron]

Lots of YES AND YIKES to this @alter_abi !!! #Plannerbowl second half contender here @brianwaka @himmelsblog and @Grant_A_Walters

[Alper Kologlu @alter_abi]

That Tacoma ad would have been more accurate if those sounds were made by terrified pedestrians that saw ever growing “mid size” trucks barreling down the road toward them. #plannerbowl