Michelle Vickerman

Eater 🍤 Drinker🍷 Tennis player 🎾

[Michelle Vickerman @MichAndaya]

@BBCWomansHour I didn't realise the expense of childcare so went back to work without it when my daughter was 10m. I had to juggle job and care for two months, but the mental strain had taken its toll so I quit in tears with nothing new lined up after feeling like a failure 4 months later.

[Koru Kids @korukids]

Bringing a new baby into the world is no simple task. Birth itself is a massive physical and emotional ordeal. And the non birthing partner is asked to go back to work after 2 WEEKS: (thread)

[Rachel Carrell @RachCarrell]

PATERNITY LEAVE SUCKS!
Or at least, it does currently.
Let’s change that!
🧵

[Areej @areej_abuali]

My weekly #WTSFest update
✔️ 11 brilliant speakers confirmed
📲 Kick-off call with our venue done
👉🏽 We only have 3 remaining sponsor slots, get in touch if you'd like to sponsor us
---
🗓️Friday, March 3rd
��Barbican Theatre, London
Tickets will be released SOON 🙌🏽

[Type A Media @type_a_media]

🚨🚨We're hiring 🚨🚨

We've got roles for SEOs, developers, designers, and PRs. Check out our careers page to see salary brackets and application info: https://t.co/AdnB8dcgzr

💥💥If you needed a sweetener, don't forget we only work four days💥💥

[Ross Tavendale @rtavs]

This weeks Canonical Chronicle is out!

We talk about:

🇺🇸 US Congress Giving up the Secret Algorithm
📍 Google Maps Going Social
🔗 Google confirms "links" are not the most important ranking factor
📊New Structured Data Reports in Search Console

https://t.co/QCkBhTRViT

[Michelle Vickerman @MichAndaya]

This is huge for showing that anyone can do any sport. I love swimming and I'm so proud to see it become a more diverse sport. The British swimmer breaking down barriers https://t.co/jIC0W0PskR via @bbcsport

[Michelle Vickerman @MichAndaya]

🔥

[Mark Rofe @iamrofe]

The dating apps weren't working, so I bought a billboard and set up a website to stand out and try get a date.

Help me out https://t.co/ddz5s5aTul #DateMark

[Michelle Vickerman @MichAndaya]

@SurenaSays @brightonseo Amazing @SurenaSays!! You'll smash it!

[Ross Tavendale @rtavs]

How do you optimise for Google BERT? All explained in this weeks #CanonicalChronicle.

https://t.co/gaZJxpNQp4

Plus:

📚 Resources to learn more about natural language processing
😲 Page Speed and CrUX at Scale with Screaming Frog 12.0

Please RT if you like it :-)

[Ross Tavendale @rtavs]

How do you optimise for dark mode? All explained in this weeks Canonical Chronicle!

https://t.co/vHM4F08ISr

• Dark Mode 😏
• How 404s are crawled 🕸️
• Facebook reporting woes 📉
• New Ad Formats 💄
• New GMB features 📍

Please RT for the cringe thumbnail! 😂

[Michelle Vickerman @MichAndaya]

Although we do already use scrum, this was probably my favourite talk of @MeasureFest, giving amazing real-life insight into how to make it work better.

[Bethan Vincent @BethanVincent]

The write up of my @MeasureFest talk on running Scrum marketing teams is finally *fully* complete!

I really hope it's useful for anyone wanting an introduction to how the Scrum framework can be used for non-development teams/

https://t.co/0ddLwlZHmi

@brightonseo

[Michelle Vickerman @MichAndaya]

For anyone who came to my @MeasureFest talk on Google Sheets & Supermetrics, I've got my slides and a full video of the talk here: https://t.co/Fe16sSIr51 #measurefest #googlesheets

[Michelle Vickerman @MichAndaya]

@AzeemPPC @DragosDragusin Hey Dragos... I'm a last-minute Larry so they'll be up tomorrow - I'll tweet a link once they're live!

[Michelle Vickerman @MichAndaya]

@SurenaSays Not totally different - I was in house in traditional comms/ pr/ marketing but felt like a big jump outside my comfort zone at the time

[Michelle Vickerman @MichAndaya]

@SurenaSays Twice.
Because I wasn't happy doing what I was doing (both times) and wasn't being the best version of myself.
I was early twenties then late twenties.

[Kim Clijsters @Clijsterskim]

Hi guys, I’m excited to finally be able to share this news with you… #wta #2020

[Michelle Vickerman @MichAndaya]

This is why I've come to Brighton.

[Azeem Ahmad @AzeemDigital]

You can tell that @MichAndaya is giving a really useful and actionable talk around Google Sheets when you can see people literally implementing her techniques while she's speaking. #measurefest

[Type A Media @type_a_media]

Our director of search @MichAndaya will be sharing practical examples in her advanced Supermetrics and Google Sheets for Dummies talk today at 3.40pm #MeasureFest #brightonseo