Miki Adamus

Founder & Creative Director at FOMO* | Launch Videos & Strategic Visual Communication for Crypto & AI | @Optimism, @AcrossProtocol, @Celo +more

[Miki Adamus @MikiAdamus]

780,000+ views and so many new signups, it broke the product's API limits.

5x user growth within 48 hours.

That’s what happened when we created a launch video for NoScroll.

NoScroll is an AI agent that reads the internet and texts you updates on things you care about.

Great product – but it was missing a great story.

So that’s what we started with in the launch video.

We open with the problem and the promise before anything else happens:

“There’s more to life than scrolling the feeds. Look up from your phone.”

The camera lifts out of the feed at the exact moment NoScroll appears.

Visuals showcase how it works so viewers see real value immediately.

Less scrolling what you don’t want. More content you do want - delivered.

The results -

Day one, posted from a small account:

252,000 views and 348 bookmarks.

Signups climbed fast enough that the team publicly noted the launch blew past their API limits.

780,000+ views and counting since.

The product was always excellent.

The launch made strangers understand it in seconds.

That's what we do: launch videos for funded crypto and AI teams shipping something worth understanding.

If you’re launching soon -

You very likely already have a great product. Which means making the product better isn’t what will get you users now.

Getting more eyes on it will.

That all starts with the right story so you show your value to the right people straightaway.

Which is what I help people with, and it is what I post about here.

So, follow along for my best advice on how to make your next launch a success.

And shoot me a DM with "launch" if you want the details on how I work with businesses.

More videos coming soon. I’m glad you’re here.

[Miki Adamus @MikiAdamus]

If a third of buyers now follow an AI's pick, your product has a new audience to explain itself to.

Clarity used to help you sell. Now it decides if you get picked at all.

[a16z @a16z]

More than 1 in 3 Americans bought something based on an AI recommendation in the past year

44% say AI helps them find better value for money

34% would pay more for a product if AI showed it was the best option for them

Charts of the Week: https://t.co/mdb37dD2sk

[Miki Adamus @MikiAdamus]

@ai_for_work AI only recommends what it can explain. The products that win here are the ones with a story clear enough to repeat.

[Miki Adamus @MikiAdamus]

@nirkouris Let’s go!

[Miki Adamus @MikiAdamus]

If you've been around here a while, you knew me as Doodles PFP and mikididthis.

That was me. Still is.

New face. Real name. @mikiadamus

A quick reintroduction for everyone who joined since.

I'm Miki.

I trained as an architect and spent years at a big international firm. Parameters, constraints, a site you can't ignore. More engineering than painting.

During the pandemic I started making short motion loops on the side.

Loops turned into longer pieces. Longer pieces turned into full stories. Each project a little bigger than the last.

At some point I looked up and realized I'd been building toward launch videos the whole time.

So I started messaging crypto teams.

That became FOMO*.

Nearly a decade in crypto and 95+ videos for 26 teams later, we work with teams like the largest liquid staking protocol in DeFi and a bridge built into Coinbase and MetaMask.

The job hasn't changed. Take something technically brilliant and make a stranger get why it matters in seconds.

Why the new face now?

The anon era made sense back then. It doesn't anymore. People hire people, and it's hard to trust a partner you can't see.

So, hi.

Same guy. Different face.

[Leon Abboud @leonabboud]

Switching to a human pfp will help you build a higher quality audience.

I don’t make the rules.

[Miki Adamus @MikiAdamus]

@kingfxyo Appreciate you!

[Miki Adamus @MikiAdamus]

@mushy from •ᴗ• to ✳️

[Miki Adamus @MikiAdamus]

@boardyai It's all about trust

[Miki Adamus @MikiAdamus]

@micahfattahi Thanks!

Showing up as a real person felt like the right move for me

[Miki Adamus @MikiAdamus]

@leonabboud https://t.co/bAUkLMkMGh

I just changed it a while back with no explanation

Thanks for the nudge

[Miki Adamus @MikiAdamus]

If you've been around here a while, you knew me as Doodles PFP and mikididthis.

That was me. Still is.

New face. Real name. @mikiadamus

A quick reintroduction for everyone who joined since.

I'm Miki.

I trained as an architect and spent years at a big international firm. Parameters, constraints, a site you can't ignore. More engineering than painting.

During the pandemic I started making short motion loops on the side.

Loops turned into longer pieces. Longer pieces turned into full stories. Each project a little bigger than the last.

At some point I looked up and realized I'd been building toward launch videos the whole time.

So I started messaging crypto teams.

That became FOMO*.

Nearly a decade in crypto and 95+ videos for 26 teams later, we work with teams like the largest liquid staking protocol in DeFi and a bridge built into Coinbase and MetaMask.

The job hasn't changed. Take something technically brilliant and make a stranger get why it matters in seconds.

Why the new face now?

The anon era made sense back then. It doesn't anymore. People hire people, and it's hard to trust a partner you can't see.

So, hi.

Same guy. Different face.

[Miki Adamus @MikiAdamus]

@hanghuang_ Always!

[Miki Adamus @MikiAdamus]

@leonabboud That's just facts

[Miki Adamus @MikiAdamus]

@ml_angelopoulos @arena Routing that actually beats picking one model is the unlock.

[Miki Adamus @MikiAdamus]

@Isha Just went through the full guide.

You can feel the work in it: the merchant vs bank use cases, the real examples, and the six questions to turn into policy.

Super useful for anyone on the receiving end of agents!

[Miki Adamus @MikiAdamus]

Your competitors can copy your features in a month.

They can't copy being the one people understand first.

In crypto and AI, the clearest explanation wins the category

not the best tech.

[Miki Adamus @MikiAdamus]

@StephanEwen Being ready for moments like that is how you build long-term trust.

[Miki Adamus @MikiAdamus]

@0xSigil @stripe @link @jeff_weinstein This is the cleanest on-device pay flow I've seen!

Privacy finally matching the checkout moment.

[Miki Adamus @MikiAdamus]

@johnrobertreed multiplayer is also the easiest network effect to show

[Miki Adamus @MikiAdamus]

@BrennanErbz 100 plays in a week and you're sick of it. the real test is still playing it years later

[Miki Adamus @MikiAdamus]

@cancelik what's the first thing you'd build in a software factory?