Matt Whelan

Search & Digital Media Specialist. Plymouth Argyle & Harlequins Fan. My day job is bringing different things together to find out What's Possible.

[Matt Whelan @OldMatt]

@gildner @PPCKirk You might be talking about what Byron Sharp would call “mental availability”. Basically how likely you are to think of a brand (whether or not you are “in the funnel”)?

[Two Woods Four Quarters 🃏 @harlequinspod]

Never in doubt…

[Mike Ryan @mikeryanretail]

Say WHAT?

Google has an internal tool that is automatically modifying conversion actions without notifying users or asking permission

Link in 2nd tweet

[Matt Whelan @OldMatt]

@hannahjthorpe @MrLukeCarthy Please all stay with me we only have to get through the next casino

No you wont get food here, dont stop

It’s straight ahead through those doors

Please dont talk to the master chief

No dont get spiderman to do the pose

Oh FFS

Right

Everyone, looks like we need a whip round

[Matt Whelan @OldMatt]

@dergal Huge congrats!!
But dude i am so disappointed that the Mirador press release doesnt have you “taking a chainsaw to the rulebook” “for local results from Shetland to the isle of wight” etc etc

[Darth Autocrat (Lyndon NA) @darth_na]

.
:: The State of Digital Marketing Report ::

For the 12th year - it's still a shit show.

Blog is not a content type
Video is a Medium
Podcast is not a format
TikTok is not a strategy
The marketing funnel seldom has a sales point
CTR is seldom a KPI

#DigitalMarketing #SEO

[Matt Whelan @OldMatt]

@patlangridge Are you only allowed food in the kitchen that fits the corporate colour palette?

[Matt Whelan @OldMatt]

What a difference a day makes.

Last night, trying to avoid the crush, not getting in til 5mins after kick off.

This afternoon, stadium starting to get busy 90mins before kick off.

[Matt Whelan @OldMatt]

@_annaaaa Getting in was not gorgeous. This is 5mins to kick off.
Hope it’s better today!

[Jess Peck @jessthebp]

new post

🤖🗡️
https://t.co/eHiYLDyocM
💻💾

Your AI Optimism is Going To Kill Someone

it's about language models

[Progressive Rugby @ProgressiveRug]

🚨Statement on Owen Farrell

Prof John Fairclough of Progressive Rugby said:

“Today’s astounding decision to overturn the 🟥 given to Owen Farrell for his tackle on Taine Basham has made a mockery of World Rugby’s claim that player welfare is the game’s number one priority. 1/2

[Matt Whelan @OldMatt]

“Disaster” 🤔
Points with Farrell on the pitch today: 9
Points with Farrell off the pitch (and 12-14 men) today: 10

[Alex Lowe 📰 @AlexMLowe]

Owen Farrell received a four game ban in January for a dangerous tackle (reduced to three because of a day at tackle school).

Farrell will need any ban to be reduced from the six-game entry point if he is to play any part in the RWC pool stage.

Disaster for him and England.

[Lara O'Reilly @larakiara]

New from me: A report from @AdalyticsHQ alleged YouTube misled advertisers — including Fortune 500 brands and global government agencies — with its TrueView ads product. The European Parliament is now auditing its Google ads going back to 2020 https://t.co/VQZFJbukJU

[Daniel Vassallo @dvassallo]

This is how meaningful Meta’s numbers are:

[Matt Whelan @OldMatt]

@TacoVerdo @jonoalderson @yoast Bizarrely that appeared next to this in my feed…

[Sky News @SkyNews]

A guard has fainted during a rehearsal for Trooping the Colour.

https://t.co/PAiZ4D1jU3

📺 Sky 501, Virgin 602, Freeview 233 and YouTube

[Matt Whelan @OldMatt]

@patlangridge Massive congratulations mate!!

[Matt Whelan @OldMatt]

@chrisgreenseo @dergal @danwht I am not a mortgage advisor, BUT reasonably sure you can port a mortgage to the new property, so (assuming you are buying one) no need to sit on a tracker for however long it takes to sell your house. Find an acceptable fix with an acceptable port fee, then top up the balance.

[Matt Whelan @OldMatt]

@twoht You can buy ads regionally. But Sky also have a product called AdSmart that inserts postcode-level targeted ads into the break. For something so niche i suspect it’s that.

[Matt Whelan @OldMatt]

@OfflineTake @ohmishy @JudithLewis @rishil @tom_bourlet @ChrisSimmance @VickySimmance @WillKennard @BibiBuzzCom @dergal I only have one karaoke photo from TIO Amsterdam… and it doesn’t feature me!