Ricardo Rubio

Community-led Products 📱🌎

[Ricardo Rubio @Ricardorubiocc]

Llevo algunos meses obsesionado con entender las dinámicas que suceden en torno a una comunidad.

Creo que son el futuro de la colaboración y la forma en la que nos organizamos para resolver problemas.

[Ricardo Rubio @Ricardorubiocc]

@shnufalo_ God bless mom

[Steve 🤙 @SteveKBark]

Incredibly emotional watching this because I’m painfully aware that “the good old days” are right now.

At 42 I have a perfectly imperfect life with a wonderful wife and two great kids. I don’t long for my younger years. I want to freeze time right now.

[Jason Fried @jasonfried]

A bespoke software revolution? I don't buy it.

It'll exist. It already exists. Small consultants and big consulting firms have made custom software for years. It almost always sucks. It’s bloated, confusing, and because the client pays, it’s built wrong in all the ways.

Who’s excited about bespoke software? Software makers! Of course they're excited about building bespoke software — that's what they do. X is full of them. Your feed is full of people who love making software talking about making software. Of course they’re excited about the revolution. Echo, echo, echo...

Most people don’t like computers. Nobody in tech wants to say that out loud. People tolerate computers. They use them because they have to. Given the choice, most would rather not think about them at all.

So when someone suggests that AI means everyone will build their own custom tools, ask who "everyone" is. The three-person accounting firm drowning in client paperwork? They want the paperwork gone, not a new system to maintain. The regional logistics company with 40 trucks? They want the routes optimized, not Joe spouting off about this new system he’s been messing around with. The law firm billing 70-hour weeks? They want leverage on their time, not a software project to design.

They don’t hate technology. But building and maintaining their own critical systems isn’t their wheelhouse, regardless of how much faster and easier it’s become. It's another job on top of the job.

Will these people use AI? Absolutely, for all sorts of things. Will some outliers go deep and build real custom systems? Sure, but they're almost always people who already had some pull toward software. The curiosity was already there. They were dabblers before.

Giving everyone access to software building tools doesn't mean everyone becomes a builder. A powerful excavator doesn't turn a homeowner into a contractor. Most people just want the hole dug by someone else. They don’t want the responsibility either.

[Jason Fried @jasonfried]

What do they got?

A big team, lots of money, a strong brand, seemingly unlimited resources, panache, reputation, all that. They’re established.

They’re your competitors.

You want to look away, but you see them everywhere. Their ads on your social, their name in the media, your dream clients on their website.

But you know what else they got?

Bigger company bloat. Overflowing obligations. Narratives to uphold. Appearances to maintain. Entitlement. Too much overhead.

They’re slow. They’re conservative. They talk too much. They’ve stopped taking risks. They’re resting on their laurels, gliding on their reputation. They’re on defense.

What they’ve really got is a lot to lose.

What do you got?

Hunger. Drive. Grit. Scrappiness. Independence. You’re on offense.

You don’t have enough, which is why you’re dangerous. You have no choice but to be clever and creative. To make up for what you don’t have with something they can’t have: The underdog spirit.

You can move. You can adjust. You can adapt. You can get it done while they’re still stuck deciding what to do.

Small is not a stepping stone. Small is not less than. It’s greater than. It’s faster than. It’s better than.

Savor your position. You don’t get to be the underdog forever. The baton will be passed. But for now, it’s your magic wand. Use it.

We stand with the underdogs.

[Ricardo Rubio @Ricardorubiocc]

@cline @MexicoTechWeek @GoogleDeepMind Amazing !!

[Ricardo Rubio @Ricardorubiocc]

@nickbaumann_ 😱

[Cline @cline]

The Cline team is heading to Mexico City and we want you to come build with us!

October 21-22 at PLX'25, spend two days solving real industry challenges alongside engineers, designers, and PMs from across LatAm. You'll have expert mentors from AI, product, and data to help you ship better work, plus full access to Product LatAm Summit sessions while you build. The best work gets recognized and rewarded, but the real win is building something that matters with people who care about craft.

Mexico City has incredible technical talent, so come show us what you've got.

[Ricardo Rubio @Ricardorubiocc]

https://t.co/VvIxt7msKn

[Ricardo Rubio @Ricardorubiocc]

@alifarhat79 @elonmusk H

[gaurav @gaxrav]

kobe bryant has one of the greatest posts of all time.

[Sam Altman @sama]

it’s not that the future is going to happen so fast, it’s that the past happened so slow.

[Naval @naval]

It’s not so much that you find what you’re looking for, it’s more that you lose your self.

[Naval @naval]

Pay the world whatever it takes to leave you alone to think.

[Ricardo Rubio @Ricardorubiocc]

@zachpogrob Me too

[Ricardo Rubio @Ricardorubiocc]

@andrewchen Online bets

[Ricardo Rubio @Ricardorubiocc]

just dont die, have fun and share it

[Ricardo Rubio @Ricardorubiocc]

@iamjasonlevin Hahahah

[elle ✨ @heyellehogan]

“If you're going to try, go all the way. Otherwise, don't even start. This could mean losing girlfriends, wives, relatives and maybe even your mind. It could mean not eating for three or four days. It could mean freezing on a park bench. It could mean jail. It could mean derision. It could mean mockery — isolation. Isolation is the gift. All the others are a test of your endurance, of how much you really want to do it. And, you'll do it, despite rejection and the worst odds. And it will be better than anything else you can imagine. If you're going to try, go all the way. There is no other feeling like that. You will be alone with the gods, and the nights will flame with fire. You will ride life straight to perfect laughter. It's the only good fight there is.”

— Charles Bukowski, “What Matters Most Is How Well You Walk Through The Fire”

[Ricardo Rubio @Ricardorubiocc]

Hoy es un día emocionante 📲 🎉. Los principales exponentes de tecnología Serverless se reunirán en CDMX 🇲🇽 para discutir la implicación de hacer arquitecturas sin servidor.

Si quieres ir al evento envíame un DM
https://t.co/71ttGKsnRh

[Ricardo Rubio @Ricardorubiocc]

@anuatluru You can prioritize engagement over reach. Commitment is underrated