Rob Walling

Helping SaaS founders for 15 years via @startupspod. Educating and investing in startups through @microconf and @tinyseedfund. Wrote

[Rob Walling @robwalling]

The TinySeed Millionaire Rate is 43%.

Definition: Of @tinyseedfund companies no longer in operation (sold OR shut down), 43% of those founders are now millionaires.💰

This % will obviously change over time. It's still early, and the numbers are still small (~2% of companies have shut down. ~4% have sold).

But this is yet another reminder of how resilient and insanely valuable SaaS companies are.

Personally, I find this number incredible. Much higher than I would have expected, and it brings me nothing but joy knowing the lives that have been changed through entrepreneurship.

(cc @einarvollset)

[Rob Walling @robwalling]

@faizan10114 Thank you! Really appreciate it 🤜🤛

[Einar Vollset 🇳🇴🇺🇸 @einarvollset]

First TinySeed company with a Times Square Billboard! Whoop!

[Startups For the Rest of Us @startupspod]

Is AI actually making your work better or just average?

@robwalling and @ericries dig into Lean Startup 15 years on, his new book Incorruptible, and what it takes to build a company that lasts in episode 834👇
https://t.co/NwyRGCyuUT

[Rob Walling @robwalling]

@noahkagan Fuck dude, sorry to hear it.

Glad you were able to figure this out (and surprised no one at Facebook noticed this on your behalf 😕).

[Rob Walling @robwalling]

@dawsmik @Bencera @marckohlbrugge Same 😕

[Rob Walling @robwalling]

@Bencera @marckohlbrugge This is not true. I’ve clicked unsubscribe six or seven times. I’ve had to block the entire domain with a Gmail filter and emails still somehow get through.

[Rob Walling @robwalling]

@amandanat @randfish 🙌🏻🙌🏻

[Rob Walling @robwalling]

Heck yes I just pre-ordered the new Zero Click Marketing book from @randfish and @amandanat 🎉

(link below)

[Rob Walling @robwalling]

https://t.co/0o2TnQ0ngB

[Rob Walling @robwalling]

@njhern @hustlin_heev @celispj That's not far from the haircut I had in 1998 😑

[Rob Walling @robwalling]

I wish someone would warn startup founders that lower prices usually (I.e. almost always) lead to higher churn.

[Neil Magnuson @hustlin_heev]

i've lost MRR since lowering my price from $99 to $19

Also, churn has gone up to almost 20%

i tried to be PJ Celis and failed

Something gotta change asap

[Rob Walling @robwalling]

@JustinFerriman Yup, not everything is worth that.

But personally, unless it was a side project (or “step 1 business” as I call them), I wouldn’t start a business that couldn’t charge at least $49 or 99/mo.

[Rob Walling @robwalling]

@hustlin_heev @celispj 💇‍♂️

[Rob Walling @robwalling]

@hustlin_heev @celispj That’s great. Glad I’ve been more helpful than otherwise over the years 😉

Feel free to comment on my hair. Everyone else already has 🙄

[Rob Walling @robwalling]

@hustlin_heev It’s all good. I wasn’t trying to troll you, I actually like having yet another data point in support of my stance.

Glad you ran the experiment, cuz now you know 💪🔥

[Rob Walling @robwalling]

@earthlingworks “I built 12 codebases in 12 months” 😑

[Rob Walling @robwalling]

@abhagsain @terencebuilds @TitanxCoaching @dvassallo That’s https://t.co/anj9aTF6dB

[Rob Walling @robwalling]

@hrishio 🔥🔥

[Rob Walling @robwalling]

@crescitaly Now more than 50,000 copies sold.

[Rob Walling @robwalling]

Welp, The SaaS Playbook just sold its 29,000th copy.📙

A huge thank you if you’ve purchased a copy, gifted or recommended it to a friend, or given it a shout out online.🔥

That is the #1 reason the book continues to sell, and I really, really appreciate it.🙏🏻

Since we’re a bunch of data nerds, here's the breakdown of copies sold by sales channel:

📚 35% - Amazon (paperback + Kindle)
🎧 26% - Audible
✨ 25% - Kickstarter
🖥️ 11% - Direct from https://t.co/I5PVb45HBr
🍏 1% - Apple Books

Top line sales are just under $400,000 USD. With the caveat that some of these platforms make it very difficult to tell how much you’ve sold (I’m looking at you, Audible 👀).

Reminder that:
📉 Amazon takes 30%
😱 Audible takes 75%
🤝 Kickstarter takes 8%
💳 Stripe takes 3% (for my direct sales)

And finally, the breakdown across formats:

🎧 43% - Audiobook
📖 29% - Print (paperback, hardcover)
📱 28% - Ebook (Kindle, PDF, epub)

Thanks again for buying, reading, and recommending. Y’all are the best ❤️

[MicroConf @MicroConf]

"I wish I could take a business vacation with 200 of my closest #SaaS founder friends," you say. "And I wish there could be a thermal lagoon involved." Wish granted: https://t.co/168hRbUGlQ