Sam Melnick

SaaS Marketing & Customer Success Leader | #MarketingNerd | Product Marketing @PostscriptIO via @Allocadia & @IDC

❤️ BBQ, Beer, and my boys

[Sam Melnick @SamMelnick]

I did a thing this week. That thing was joining @PostscriptIO as their Head of PMM.

For more on why I'm pumped about this move here's a post: https://t.co/t1RYTN74Fr

Excited to build something great with an amazing team and fantastic customers. Lettttttsss gooooooo!!!

[Postscript @PostscriptIO]

One must spiritually prepare to be on @9operators

[alex beller @ringmybeller]

It's Black Friday in the Fizzzy office. Does this feel familiar? Triggering?

The SEASON FINALE of Skeptics is out now!

Thanks for watching with us over the last month. Have enjoyed all the feedback along the way.

[Sam Melnick @SamMelnick]

When I joined Postscript 4+ years ago my thesis was:

1) Ecommerce would continue to grow even with potential headwinds
2) Brands would coalesce under Shopify as the top player
3) SMS was the next frontier for direct marketing.

Now we've passed $100M with more to come!

[Atlee Clark @atleeclark]

Last year, the developers building on @Shopify took home $1.3B.

Behind that: a designer who bought his hometown football club with app revenue @malisauskasLT . Three co-founders who turned a lunch conversation into a $100M company @PostscriptIO. A builder who's been here since the first 100 apps and never looked back @isaacbowen.

When the ecosystem wins, merchants win. https://t.co/iSSNl86Hbd

[alex beller @ringmybeller]

Our Studios Team decided to make Skeptics to have some fun with themes and skepticism we run into all the time.

And today we're back with episode 3! This time with a very special guest... cc @ecommcowboy

Season finale next week!

[MarketingOperators @M__Operators]

Send MORE. Send smarter.

Texting your entire list ~10 per month does not increase unsub rate!

25% of subs buy in mo one
“Conversations” lift LTV 1.5x
Grüns texts 23 times 1st 30d
2x frequency is incremental
RCS *stomps* SMS + MMS

@PostscriptIO’s @mikemanheimer joined @codyplof (CEO, Jones Road) + @couuor (CMO, Ridge) to share behind the scenes on how top brands are using SMS to make more sales and retain more customers.

[Postscript @PostscriptIO]

ICYMI, our latest episode is out! And if you've ever wished you could text with Julian...you can. https://t.co/LJ2NlGPPRE

[alex beller @ringmybeller]

Episode 2 of our series SKEPTICS dropping now...

Say hello to AI Julian.

Enjoy!

[Postscript @PostscriptIO]

Teaser to episode 3 is also hidden in there.

[Postscript @PostscriptIO]

AI Julian has entered the building. Catch up with the Fizzzy team now. Episode 2 of Skeptics is out!

[Sam Melnick @SamMelnick]

@davegerhardt Lots of things 🤝 golf

[alex beller @ringmybeller]

Gave a little preview yesterday....

Proud to share the world premiere of Skeptics, a series about an ecom brand discovering the power of SMS and AI — told through the lens of Fizzzy, the most chaotic DTC soda brand you've ever seen.

Watch EPISODE ONE now!

[Postscript @PostscriptIO]

Introducing Skeptics — a Postscript original series.

Meet the team at Fizzzy Soda, a spiritual soda brand.

Watch what happens when a growing ecom brand discovers the power of SMS…and AI.

Watch episode one now. 👇

[Postscript @PostscriptIO]

About to drop a show as iconic as this one

[Sam Melnick @SamMelnick]

@ringmybeller Reminds me of Isaiah Thomas Celtics years. You didn’t expect them to be good, but then they were (albeit a step below championship level) and really fun. Then they got kyrie…😒

[Sam Melnick @SamMelnick]

@ringmybeller Boston Sam's

[Sam Melnick @SamMelnick]

@BryanDickey_ I feel seen. (Or my wife does)

[Sam Melnick @SamMelnick]

@laura_serino Isn’t that what already happens?

[Sam Melnick @SamMelnick]

@kyleplacy How long you in boston for?!?!I may be in town Tues and wed some.

[Sam Melnick @SamMelnick]

@RyanDavidHolmes I think about this one often

[Sam Melnick @SamMelnick]

@RyanDavidHolmes Love the 911 one.