The @UniversityofGA Terry College of Business is proud to host the upcoming 2025 @INFORMS Society for Marketing Science Conference in Washington D.C. - an annual event that brings together leading marketing scholars, practitioners, and policymakers.
https://t.co/mShohdwIR8
A new Journal of Marketing study finds that positive emotions affect the words used in search queries and can boost clicks on paid search ads, helping marketers optimize their #SEM strategies.
Learn more here: https://t.co/EcxqWOMHkm
@SarahWhitC@TerryCollege#digitalmarketing
Just got back from a trip? My colleague and I would love to learn about your rental experience. Please consider taking our short survey.
https://t.co/ukyWZA1I7Q
Why won't men go to therapy?
Identifying barriers to men's uptake of #mentalhealth applications, by @BUQuestrom's Jaewoo Lee and @trudel_remi in @myscp.
https://t.co/lhD3guLPuC
Congratulations to @xgarciarada for this award and her and Sarah’s perseverance!!! 👏👏👏This paper took several tries to publish, and they learned econometric and qualitative methods along its way to an award winning paper.
I’m honored and humbled to receive this year’s JCP Best Paper award by an Early Career Contributor for my paper “Relational spending in funerals: Caring for others loved and lost” coauthored with @SarahWhitC, @FleuraB, Dan Ariely, and @morewedge.
Thanks for the interest in our #ACR2022 session on #qualitative interviews for experimental studies. A copy of the slides: https://t.co/KmF99cUJXq Message me if further questions. Together with @morewedge@SarahWhitC@xgarciarada we hope to have started the conversation
How can qualitative interviews complement experiments?
Join @FleuraB, @SarahWhitC, @xgarciarada and me at @aconsres for a panel and Q&A discussing complementary strengths, diff approaches, an example, and when they might be preferable a field study.
[5.9, 8:30am Sat in GS16]
Congrats to @dalenaton my PhD student @TerryCollege@universityofga for winning the 2022 Mathew Joseph Emerging Scholar Award!
This award is given to one doctoral student a year based on their productivity and the novelty and relevance of their research. She is so deserving!🥳
Having a great time at the 2022 Southeast Marketing Symposium @TerryCollege@universityofga! A rare assistant prof pic with @SarahWhitC, Pengyuan Wang, & Tari Dagogo-Jack. Also great talk as always by @NicoleInThePhD! 🎉