Sarah Whitley

Assistant Professor of Marketing at University of Georgia. Interested in why consumers do what they do.

[Terry College | UGA @TerryCollege]

The @UniversityofGA Terry College of Business is proud to host the upcoming 2025 @INFORMS Society for Marketing Science Conference in Washington D.C. - an annual event that brings together leading marketing scholars, practitioners, and policymakers.

https://t.co/mShohdwIR8

[Journal of Marketing @JofMarketing]

A new Journal of Marketing study finds that positive emotions affect the words used in search queries and can boost clicks on paid search ads, helping marketers optimize their #SEM strategies.

Learn more here: https://t.co/EcxqWOMHkm

@SarahWhitC @TerryCollege #digitalmarketing

[Sarah Whitley @SarahWhitC]

Just got back from a trip? My colleague and I would love to learn about your rental experience. Please consider taking our short survey.

https://t.co/ukyWZA1I7Q

[Carey Morewedge @morewedge]

Why won't men go to therapy?

Identifying barriers to men's uptake of #mentalhealth applications, by @BUQuestrom's Jaewoo Lee and @trudel_remi in @myscp.

https://t.co/lhD3guLPuC

[Sarah Whitley @SarahWhitC]

@xgarciarada @tami_kim_ @peggyjliu @myscp @maysbusiness Very cool Ximena!! Congrats!

[Sarah Whitley @SarahWhitC]

@dalenaton @rosannaksmith @JulioCSevilla @JofMarketing Congrats Lan Anh!!!

[Sarah Whitley @SarahWhitC]

@fshaddy @uclaanderson Congrats Franklin!

[Sarah Whitley @SarahWhitC]

@morewedge @nirajana_phdmom @psych_of_tech @YaleCCI @NU_Business @BUQuestrom Congratulations Nirajana!! Great job!

[Sarah Whitley @SarahWhitC]

@rosannaksmith @dalenaton @TerryCollege @universityofga @JulioCSevilla Congrats Lan Anh!!!

[Sarah Whitley @SarahWhitC]

@xgarciarada @FleuraB @morewedge Congrats Ximena!!

[Carey Morewedge @morewedge]

Congratulations to @xgarciarada for this award and her and Sarah’s perseverance!!! 👏👏👏This paper took several tries to publish, and they learned econometric and qualitative methods along its way to an award winning paper.

[Sarah Whitley @SarahWhitC]

@xgarciarada @morewedge Same! @xgarciarada

[Ximena Garcia-Rada @xgarciarada]

I’m honored and humbled to receive this year’s JCP Best Paper award by an Early Career Contributor for my paper “Relational spending in funerals: Caring for others loved and lost” coauthored with @SarahWhitC, @FleuraB, Dan Ariely, and @morewedge.

[Fleura B @FleuraB]

Thanks for the interest in our #ACR2022 session on #qualitative interviews for experimental studies. A copy of the slides: https://t.co/KmF99cUJXq Message me if further questions. Together with @morewedge @SarahWhitC @xgarciarada we hope to have started the conversation

[Carey Morewedge @morewedge]

How can qualitative interviews complement experiments?

Join @FleuraB, @SarahWhitC, @xgarciarada and me at @aconsres for a panel and Q&A discussing complementary strengths, diff approaches, an example, and when they might be preferable a field study.

[5.9, 8:30am Sat in GS16]

[Sarah Whitley @SarahWhitC]

@rosannaksmith @dalenaton @TerryCollege @universityofga Congrats Lan Anh!!! Very much deserved!!!

[Rosanna K Smith @rosannaksmith]

Congrats to @dalenaton my PhD student @TerryCollege @universityofga for winning the 2022 Mathew Joseph Emerging Scholar Award!

This award is given to one doctoral student a year based on their productivity and the novelty and relevance of their research. She is so deserving!🥳

[Sarah Whitley @SarahWhitC]

@rosannaksmith @universityofga @MegMittel @sarahksshannon @TerryCollege @amanda_frossard @UGAWarnell @ugactl @AaronSchecter @UGAFranklin @UGAChemistry Congrats Rosanna!

[Sarah Whitley @SarahWhitC]

@morewedge @nirajana_phdmom @BUQuestrom @YaleCCI @Northeastern @adamleealter Congrats Nirajana!!!

[Sarah Whitley @SarahWhitC]

What a great day of research!

[Rosanna K Smith @rosannaksmith]

Having a great time at the 2022 Southeast Marketing Symposium @TerryCollege @universityofga! A rare assistant prof pic with @SarahWhitC, Pengyuan Wang, & Tari Dagogo-Jack. Also great talk as always by @NicoleInThePhD! 🎉