Siena Hickey 🚢

I mostly tweet about unusual things.
In real life I help Growth leaders stop wasting money on marketing guesswork.

[Siena Hickey 🚢 @SienaHickey]

In order to not have death bed regret make sure you don’t have bed time regret. - @GlennonDoyle

[Siena Hickey 🚢 @SienaHickey]

"Good thinking is expensive. Bad thinking costs a fortune.

One way to force yourself to think is to write. Good writing requires good thinking."

A tiny thought in the @farnamstreet Brain Food newsletter. See what you're missing: https://t.co/dgx186W42L

[Siena Hickey 🚢 @SienaHickey]

@DadMoneyClub Mister Rogers and Joe Biden?

[Siena Hickey 🚢 @SienaHickey]

@PipDecks open to feedback?

[Siena Hickey 🚢 @SienaHickey]

Customer strategy isn’t about being in as many markets as possible. It's about positioning your product for the audience where you have a clear competitive advantage.

[Siena Hickey 🚢 @SienaHickey]

The most used white lie in business:
"I'd like this to be a conversation"

[Katelyn Bourgoin 🧠 @KateBour]

What is easy:
> Making things

What is harder:
> Making things people want

What is (nearly) impossible:
> Making people want things

Proceed accordingly

[Siena Hickey 🚢 @SienaHickey]

"Elevated standards create elevated results."

— A Tiny Thought worth reading in the @farnamstreet weekly newsletter https://t.co/Ldi6iho29c

[Siena Hickey 🚢 @SienaHickey]

3 interview parlor tricks for when you're at a loss for what to ask 👇🏼😮

[Siena Hickey 🚢 @SienaHickey]

@robertfunston that they don't feel rich.

[Siena Hickey 🚢 @SienaHickey]

“The happiness of most people is not ruined by great catastrophes or fatal errors, but by the repetition of slowly destructive little things.”
—Ernest Dimnet

[Siena Hickey 🚢 @SienaHickey]

@linnington agree- could be larger % of their overall drive time :)

[Siena Hickey 🚢 @SienaHickey]

52% of accidents occur within five miles of a driver's home. People become complacent when they’re in a familiar territory.

(1/3 👇🏼)

[Siena Hickey 🚢 @SienaHickey]

When the similarities are obvious, we’re overconfident. Sometimes to the point of delusion.

And this means we’re less likely to question our assumptions.

Watch out for this!

Only when we ask those people do we discover that what’s obvious to us isn’t obvious to them.

[Siena Hickey 🚢 @SienaHickey]

Same goes for our ability to understand the people close to us.

We think we “get” someone who lives in our city, shares our gender, falls in our age group.

(2/3 👇🏼)

[Siena Hickey 🚢 @SienaHickey]

@Jameson_Olsen hahah YES - first mover advantage is so 2006

[Siena Hickey 🚢 @SienaHickey]

Just because a product is “new” doesn’t mean customers will flock to it.

And just because a product is “established” doesn’t mean customers will be loyal to it.

The way I see it, positioning should always 👇👀

[Siena Hickey 🚢 @SienaHickey]

@JosiahGoff @jaxx_sam @JordanDParker_ @thejoshuageelen @writes_eve @thealexxroy @robertfunston @AaronFehlen @PathToIkigai @RobCLeadership I've got a ways to go to catch up to the rest of these guys!
Thanks for the push to keep it up @JosiahGoff
🙏🏼🤓

[Siena Hickey 🚢 @SienaHickey]

@roxannemerket @AlterEgoProj @Rachel_Nabers @seizethegaap @soonami @JAdamUllrich @slow_is_better @_archatlas @GabrielsSystems @NidhiIshpujani @duskyramya @harmanpreet_k_r @martyna_io @joe_lurie @pollynowik @WardensWisdom @xjoshwalker @ShuahJoshua @Ketna_m @sukunchopra @TheCreatorsBP @jemallama @kinginmotion @YvonneHappy @Bryanjrlim @prashanttgs @JoashChee @investingbff @RobRan6116 @Stage3Finance @imsayen @thedavidloewen @TheCErvin @cazza42 @AnnemarieEstess @wellnesslovely Roxanne rox 🙏🏼🤓

[Siena Hickey 🚢 @SienaHickey]

@kinginmotion 👏👏👏make it tiny to make it tempting!

[Siena Hickey 🚢 @SienaHickey]

look how LinkedIn leans into content now.

The LinkedIn of 2016 was just a dumpster of resumes and humble brags about 30 under 30.

To gain (and keep) customer buy in, always revisit the question:

“What's the ACTUAL value here?”

[Siena Hickey 🚢 @SienaHickey]

positioning should always be top of mind as you build, break, and revise your product.

It WILL change over time.

Accept it 🙏🏼 Embrace it 💪🏼

For instance, 👇👀