Sport4Brands

Sports Marketing is our core and in our blood | We build stronger and international brands through innovative sports marketing and sponsorship strategies

[Sport4Brands @Sport4Brands]

If you are not getting return from your investments in sport, something went wrong. Poor fit, no strategy, bad activation? We fix this 👊👊👊

[Andrea Petrone @ie_andrea]

The Warning Signs of Egocentric Leaders - My latest #leadership insight https://t.co/0kPaKH46oo #CEO

[Sports Geek @SportsGeek]

Josh Barney on tech, stadiums & gaming at Utah Jazz #sportsbiz https://t.co/0HPv94Ed4h

[AR, VR, & AI in Sport @ARVRinSport]

Wow! @Snapchat @Jumpman23 @Shopify recreated Michael Jordan's free throw line dunk from 1988 in augmented reality combining it with a sneaker release to purchase through the experience!

Fittingly it sold out in 23 minutes.

#SportsBiz #AR #ecommerce

[Sport4Brands @Sport4Brands]

Congrats Andrea and good luck! Great topic!

[Andrea Petrone @ie_andrea]

I am excited to be invited at the next Tech Leader Summit in London as a keynote speaker. I’ll be presenting my framework on building a high-performing culture in #tech companies. From scaling to mature phase. Don’t miss it! https://t.co/bxR4fc9WoV #technology #leadership

[Padua Sports @PaduaSportsNG]

Top 10 Adidas athletes that generate the most social value for their brand. Using @Zoomph social measurement tool, total activity on all social media and projected impressions were considered. #sportsbiz

[Jenn Mamajek @JennMamajek]

Nearly a billion-dollar brand, Athleta is ramping up its marketing spending https://t.co/Bb3C8LApBc via @digiday #sportsbiz #marketing #athleta

[Andrea Petrone @ie_andrea]

When organisations struggle with #strategy, they tend to outsource the brain power by hiring expensive consultants who disappear after the plan is developed. Very seldom this process works. There is a much better way. Get in touch to know more at https://t.co/CN0SsuUKkj

[𝘾𝙝𝙧𝙞𝙨 𝙂𝙧𝙤𝙨𝙨𝙚 @Chris_Grosse]

Sports marketing is like a mullet:

There is a business side and a party side. You need to properly execute the business side to be able to enjoy the party side. When done well together, nothing will stop you!

#sportsbiz

[Benjamin Stoll @benjsto]

"The soccer clubhouse is the media version of direct-to-consumer brands such as Warby Parker, Bonobos, and Glossier using brick-and-mortar retail to be a physical space to experience the brand" https://t.co/NrH6M42XfY #experienceeconomy #sportsbiz

[Andrea Petrone @ie_andrea]

Plan Is Nothing, Planning Is Everything: My Interview with Growth #Strategy Expert Lucio Furlani https://t.co/ozFFRI323i

[T. Bettina Cornwell @BettinaCornwell]

#Sponsorship writ small:
Report: Uniform ad patches are 'inevitable' for MLB, could arrive in 2022 https://t.co/l56wTAixN9 via @YahooSports

[Event Marketer @EventMarketer]

One size does not fit all: Tips for engaging all #esports fans at events https://t.co/hRYwM90AcD #esportsbizsummit #sponsorship #eventprofs

[T. Bettina Cornwell @BettinaCornwell]

Here is another interesting question: How much of current TV product placement will digital take in the coming years? @Nielsen finds digital placements have highest growth- 25%. This is consequential for integrated #Sponsorship & #Sportsbiz
https://t.co/wSH4k6T2yg @mp_joemandese

[Andrea Petrone @ie_andrea]

Based on my experience, there are three main challenges for fast growing #tech #startups: 1) strategic planning 2) build and lead high-performing teams 3) scaleup. Here my suggested approach to build a sustainable business https://t.co/oiuFxdkLP3

[Andrea Petrone @ie_andrea]

This is my latest article on selling to corporations if you are a #tech startup: “Four effective strategies to sell to large companies” https://t.co/fAREO9GlUk #startup #sales

[T. Bettina Cornwell @BettinaCornwell]

This is why #sponsorship is so valuable. It has a natural ability to foster an associative network- but admittedly takes work in channeling the right associations.
Building Iconic Brand Associations | Branding Strategy Insider https://t.co/6fymgQFOv7 via @BrandingInsider

[Andrea Petrone @ie_andrea]

Time for #LondonTechWeek #LTW My best outcome for the week would be to hear #tech leaders talking about how they are leading the way in building meaningful and sustainable organisations for the future. Less about fancy market evaluations

[IEG @IEG]

Check out our just-posted #sponsorship spending article on #NHL at https://t.co/7PljglW88m -- Spending up 6.6%!

[Andrea Petrone @ie_andrea]

Too often, cross-functional projects fall apart. Poor collaboration, not clear roles/resps, different priorities are just some of the reasons that lead to failure. There is one thing that brings people all together. Go back to the overarching goal
https://t.co/j2jf163gdB #teams

[Dave Harris @daveharrisAUS]

Another big entrant to #esports team #sponsorship (although obviously missed the naming rights synergy that would have come through a partnership with @excel esports)!