Tom Crewe

Freelance SEO Consultant. Guest author @sengineland and @sejournal. @brightonseo speaker. Passionate and enthusiastic about all things SEO.

[Tom Crewe @TomCrewe]

Incredibly proud moment for me. My article on auditing Core Web Vitals using @screamingfrog has just gone live on @sengineland! I've been learning from Search Engine Land since the start of my career, so to be published there (unsponsored BTW!) is a career highlight for me!

[Search Engine Land @sengineland]

How to audit Core Web Vitals by @TomCrewe https://t.co/BqN6YdBeFN

[Tom Crewe @TomCrewe]

@lilyraynyc 😂 and the cycle continues

[Tom Crewe @TomCrewe]

@UFCFightPass why is it not possible to buy PPV events like 300 via the FightPass app? It’s so complicated to try and buy it after the event. I don’t want to buy a TNT subscription AND the PPV just to watch it. Will fans be able to purchase directly via FightPass any time soon?

[Tom Crewe @TomCrewe]

@MercurialMeee @UFCFightPass Yeh I got that response. They did have a glitch and it was available for a while though!

[Tom Crewe @TomCrewe]

@UFCFightPass why has UFC 296 been removed from Fight Pass? I watched most of it today and have just sat down to watch the main event and it's been taken down! What's going on?

[Tom Crewe @TomCrewe]

@HelloFreshUK we just got our first order and two of the four meals are incorrect! Please contact me to resolve.

[Tom Crewe @TomCrewe]

@lilyraynyc A journalist pointing the finger at an entire industry of people, describing how they have negatively influenced the content we consume and accusing them of immoral practices in the pursuit of money. A journalist.

[Brodie Clark @brodieseo]

If you're working on eCommerce SEO, you must become an evangelist for pushing for product reviews (but there's a catch).

A very underrated traffic and sales driver is within the 'Shopping' tab. Within this section of Google, the majority of the listings are organic, which wasn't always the case.

Toward the end of 2020 Google expanded their free product listings program to be available within the Shopping tab, now with global application.

At the moment, the best way to track performance within unpaid listings within the Shopping tab is within Merchant Center (with recent connection via GSC). You're able to see this data in the Performance report and selecting 'Organic'.

What many eCommerce SEOs are unaware of is the impact that your Seller Rating can have on performance within the Shopping tab. This is often a responsibility left to the Paid Ads department, but that responsibility should be shared.

In fact, Google has now started to show Seller Ratings for standard organic listings on mobile by default in the US, with there also being recent testing in desktop search results. This can have a noticeable impact on your CTR.

While collecting both 'product' and 'Seller Rating' reviews are important, I find that the Seller Rating is one that is often neglected and can make a big difference to performance in the unpaid listings.

To check your Seller Rating, add your domain name:
https://www(dot)google(dot)com/shopping/ratings/account/lookup?q={yourwebsite}

If you're an eCommerce site and you don't have any Seller Rating reviews, then you need to get to work. The important step here is how reviews are requested and saved, and whether you're using a supported provider.

For more details, make sure that you're familiar with Google's latest guidance: https://t.co/h81th6Dgqk

#seo #searchengineoptimization #google

[Tom Crewe @TomCrewe]

@searchmartin What keeps an SEO up at night?

Screaming Frogs.

[chima mmeje🏳️‍🌈 @chimammeje]

Ever scrolled through the Moz Blog and thought, "I could totally write something like this."

Well, guess what? You can!

If you do SEO, content or growth marketing for a living, I would love to invite you to publish a guest post on the Moz Blog.

More deets👇

[Brodie Clark @brodieseo]

SEO Tip: want to make your eCommerce website stand out more in Google's search results?

Make sure to pay attention to the Merchant Listings report in Google Search Console, with two new items in particular having a big influence.

The report allows you to monitor whether Google is able to pick up on both your returns policy and shipping details for pages.

This data can then be reflected almost site-wide (for both product and category pages) in addition to stock availability, pricing, reviews stars, and more.

In my experience, Google can pick up on this data through making it available either in your Structured Data or through product feeds submitted to Merchant Center.

When working with clients in the eCommerce space, I regularly find that they are not making use of this new enhancement for their pages. So make sure to check!

At the moment, the enhancement is only available in the US, but Google has said that they are looking to expand its coverage in the near future.

#seo #searchengineoptimization #google

[Tom Crewe @TomCrewe]

@Elephant_Farmer do you have dairy free ice cream?

[Tom Crewe @TomCrewe]

@JamesDavidMill2 I don’t remember coming out OR writing a novel about it, but thank you very much James, I’m glad you enjoyed it.

(Although you might have meant @TomCrewe1 😉)

[Chris Boettcher @chrisboettcher9]

I’ve treated over 1000 people with neck, low back, and shoulder pain.

Many of them were limited by one common problem, poor thoracic mobility.

Here are 6 simple exercises I often used and you can do to alleviate pain and improve your posture.:

[Tom Crewe @TomCrewe]

@houseoffraser @houseoffraser I would appreciate a reply ASAP. I have no way of getting in contact with you because all of your customer services appears to be automated and I currently have an item missing from my order and no way to resolve it.

[Tom Crewe @TomCrewe]

@houseoffraser my order just arrived with an item missing. Can't find a telephone number for you, the chat bot is unhelpful and I got an auto-reply via email. How can I get this resolved?

[Dan Go @CoachDanGo]

5 exercises I do every morning to supercharge my energy & loosen up the body:

[Tom Crewe @TomCrewe]

@GoogleMyBiz my client's Google Business Profile keeps adding a competitor URL within the 'Products and services' section. I have requested its removal twice but it keeps coming back. Can you help with this?

[Tom Crewe @TomCrewe]

@semrush serious issues with your position tracking at the moment. Various campaigns of mine are showing a big drop in rankings but when cross referencing those rankings with other tools / the SERP there is no drop. I have contacted support but not heard anything back.

[Cyrus SEO @CyrusShepard]

Is your organic traffic eroding?

*SEO erosion = organic traffic declines over time for reasons not related to an issue with the website*

Highly-relevant new post via @Kevin_Indig as Google prepares new AI features + Project Magi

How to do this analysis is a good skill for SEOs

[Hasan Toor @hasantoxr]

AI is projected to create 2.3 million jobs by 2023.

If you aren't learning AI, you're falling behind.

Here are 10 FREE AI courses you don't want to miss: