Orlando Valencia

Founder & CEO at Valencia SEM, Inc. a Digital Marketing Agency.
I enjoy exploring the outdoors, traveling and experiencing new things.

[Orlando Valencia @ValenciaSEM]

I'm excited to attend SMX Advanced! Learn more and join me online June 11-12.
https://t.co/TvRKH75HaE via @smx

[Orlando Valencia @ValenciaSEM]

@marksubel @GoogleAds I think everyone is experiencing this and in som cases much worse. Phrase match is now broad match, only leaving you with exact match that still includes close variants.

[Wil Reynolds @wilreynolds]

Mobile first, NOPE, not for our site.

Been trending 90%+ desktop for the last week or so I've been spot checking.

B2B marketers beware of hamburger menus on desktop users if you skew heavy desktop we just go rid of ours.

Also look at those lead form fills mobile vs desktop

[Orlando Valencia @ValenciaSEM]

Despite the ups and downs of 2023, we managed to overcome challenges and achieve a notable accomplishment: securing our second platinum award from Marcom, marking our third consecutive year of award-winning success.

[Wil Reynolds @wilreynolds]

Chat search was almost 12X slower than current Google search for this query.

Google - answer 4 seconds + local
Bing ChatGPT - answer ~50 seconds + had to ask

This is one of the things I keep coming back to. Speed matters in search.

[Orlando Valencia @ValenciaSEM]

@ItsMichaelDB but... brand lift?

[Orlando Valencia @ValenciaSEM]

Anyone else having trouble with @GoogleAds Editor? #ppcchat

[Rand Fishkin (follow @randderuiter on Threads) @randfish]

GTFO. Why didn't they teach us this in High School?

[Orlando Valencia @ValenciaSEM]

@C_J_Ridley @SheffieldDM @sophiegibson I would love to get the deck and video. TIA

[Orlando Valencia @ValenciaSEM]

The Dutch Parliament's lower house passed legislation to establish working from home as a legal right. Dutch Senate will need to approve before final adoption. #workingfromhome

https://t.co/d0tWpStWLg

[Orlando Valencia @ValenciaSEM]

@andreacruz92 @Tinuiti Congratulations!

[Frederick Vallaeys @siliconvallaeys]

@SEMFlem Figuring out RSAs, e.g. what theme works best. So instead of just dumping all ideas into one ad, try 2 ads with different themes and see which theme wins.

#PPCchat

[Orlando Valencia @ValenciaSEM]

@MilwaukeePPC Thank you! that's incredibly easy.

[Orlando Valencia @ValenciaSEM]

@MilwaukeePPC is giving a very informative session on driving digital actions with YouTube.
#HCAustin2022 #heroconf #ppcchat #DigitalMarketing #YouTube

[Amalia Fowler (she/her) @AmaliaEFowler]

They're marketing best practices, not rules.

Let the data point the way

[Orlando Valencia @ValenciaSEM]

@C_J_Ridley @gregfinn @PPCGreg @PPCKirk @NeptuneMoon Overzealous rep you got there. These scores are tied into their performance goals.

[Julie F Bacchini @NeptuneMoon]

I am trying to gather questions from junior PPCers to have a chat where more experienced PPCers answer those questions.

Here is the form where Qs can be submitted anonymously. Please share w/ your jr. folks!

https://t.co/GFJ2whIaHe

#ppcchat

[Orlando Valencia @ValenciaSEM]

A7. I'll look at all data points to determine who we should and shouldn't be targeting. Start with the end goal and work your way backwards to where you have a plentiful amount of data to make clear decision on who your target audience is. #ppcchat

[Orlando Valencia @ValenciaSEM]

A6. None of my current clients have misguided ideas about their customer base. In the past some clients thought that everyone was a potential customer, they're not. Its easy to find by looking at the current customer data and finding where the $ is coming from #ppcchat

[Orlando Valencia @ValenciaSEM]

A5. The targeting intent is different in paid social. That being said, I know I'm targeting the right people but I'm also targeting some of the wrong people too. This is where we have some targeting limitations from social to search. #ppcchat