Aaron Putnam

VP @conversiongiant | Helping #ecom brands dominate search + convert more clicks into customers via @googleads

[Aaron Putnam @aaronputnam]

Ahhh, this explains everything.

https://t.co/9lFuTJqnPO

[Aaron Putnam @aaronputnam]

Nothing better than paying @semrush $400/month only to realize they gated paid search reports that were previously included in our plan.

[Aaron Putnam @aaronputnam]

Nothing better than paying @semrush $400/month only to realize they gated paid search reports that were previously included in our plan.

[Aaron Putnam @aaronputnam]

@semrush Is any of this AI visibility data available in your API yet?

[Aaron Putnam @aaronputnam]

Who is going to win the agentic commerce game?

OpenAI and Google are both racing toward commerce agents that can reason, recommend, and transact.

Who gets there first?

[Aaron Putnam @aaronputnam]

Feed optimization now matters even more: The better your structured product data (titles, descriptions, attributes), the more accurately Google’s model can recommend your products in these conversations.

[Aaron Putnam @aaronputnam]

Conversational commerce is happening whether you like it or not.

Just another reason your product data needs to be on point.

[SERP Alert ⚡️ @SERPalerts]

Google is now testing out an 'ask stores' section within the Shopping tab.

The section features prominent related stores to the query with a 'get advice' CTA attached to them.

When selecting the CTA, it then opens the sales assistant feature that has been showing in various capacities since November of 2024.

Details: https://t.co/pVz5kSkI7s

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📧 Stay on top of changes to Google's SERPs by subscribing to the SERP Alert Newsletter. Join 3,100+ subs for monthly updates: https://t.co/CyLde59l8t

[Aaron Putnam @aaronputnam]

With search traffic sliding, how long can your #ecom business afford to stand on the sidelines?

https://t.co/xtR0XiU42A

[Aaron Putnam @aaronputnam]

@EmailEngineers Even if I didn’t do CrossFit or manage ecom businesses I’d still desire to read this entire post.

[Aaron Putnam @aaronputnam]

Tale as old as time —

“small brands launch catalog ads with messy feeds, get poor results, and assume it doesn't work for them”

[Dan Pantelo @danpantelo]

Fortune 500 brands are heading an insane trend in the catalog ads world

they all have dedicated people whose ONLY job is feed optimization

not someone in marketing who also handles catalogs

not warehouse staff typing product info

actual specialists

at first, I thought they could afford this because they're massive

but after working with dozens of them, I realized it’s backwards

they got big BECAUSE they treated their catalog as revenue infrastructure

small brands launch catalog ads with messy feeds, get poor results, and assume it doesn't work for them

one gap isn't just product volume

it's organization

Meta understands their structured data

small brands stay invisible with garbage product info

if you've tried catalog ads and thought they failed, you probably just launched raw data and expected miracles.

the performance comes after optimization, and most brands never get there

[Aaron Putnam @aaronputnam]

Kind of is though ngl

[Raju | Google Ads @raju_GoogleAds]

Feed optimization isn’t sexy.
It’s not a “new strategy.”
It’s a one-time deep job that pays forever.
Do it once, tweak monthly.
Your PMax will finally know what the hell to sell.

[Aaron Putnam @aaronputnam]

Louder for those in the back 🗣️

[Jackson Blackledge @blvckledge]

The biggest lever here is product titles.

Our formula for writing titles that rank:

- Characters 1–40: Primary keywords (gender + product type + benefit)
- Characters 41–80: Secondary keywords
- Characters 81–120: Brand & selling points
- Characters 121–150: Extra benefits

[Aaron Putnam @aaronputnam]

Google search isn’t the traffic engine it used to be. AI Overviews are rewriting how people click, search, and trust.

Stop chasing rankings — start building visibility, authority, and trust.

[Wil Reynolds @wilreynolds]

Those clicks aren't coming back yall, keep pushing to change your KPIs. We just updated our research from earlier this year, if you thought it couldn't get worse... it did.

https://t.co/F77vOn6Z1r

[Aaron Putnam @aaronputnam]

Didn’t have that on my bingo card

[Snap Inc. @Snap]

Snapchat + @perplexity_ai 🤝

Starting in early 2026, you’ll be able to ask questions, explore new ideas, and get credible answers right inside chat.

AI that feels more personal, social, and fun! https://t.co/5J10blvzhR

[Aaron Putnam @aaronputnam]

Hopefully better than the ChatGPT Canva integration.

[Google Gemini @GeminiApp]

5/ Up your presentation game in Canvas

Upload any source to create entire decks with images and data visualization. Export to Google Slides to add any finishing touches. Rolling out to Pro subscribers today and to Free users in the coming weeks

[Aaron Putnam @aaronputnam]

My Ray-Ban Meta glasses are the only reason I use Meta AI’s app.

[Similarweb @Similarweb]

Meta AI's app drove 28 million monthly active users in October, a 175% increase from September.

>>

[Aaron Putnam @aaronputnam]

As “agentic search” evolves, Google will shift from showing links → executing tasks. Businesses that prepare now with actionable structured data will have a first-mover advantage in visibility and conversions when AI Mode becomes mainstream.

[Robby Stein @rmstein]

New agentic capabilities are launching in AI Mode: you can now get help booking event tickets or beauty & wellness appointments. This is available to all users opted into Labs in the U.S., with higher limits for Google AI Pro & Ultra subscribers.

Try it out in Labs here: https://t.co/ba6B7k3RRN

[Aaron Putnam @aaronputnam]

Google is saying that for its “AI Overviews” feature, monetization is roughly on par with classic search.

I say it’s hard to monetize clicks you no longer get.

[Barry Schwartz @rustybrick]

Report: Google's AI Overviews continue to drive click-through rate declines https://t.co/1ATZJFXNuI via @SeerInteractive

[Aaron Putnam @aaronputnam]

@rustybrick @lenraleigh Even when chatgpt dies this, I’m biased to the left response since I always read it first.

[Aaron Putnam @aaronputnam]

@blvckledge I still miss broad match modifiers they used to crush it

[Aaron Putnam @aaronputnam]

Their advertisers will tell you otherwise

[Tanay Jaipuria @tanayj]

Google confirms that AI overviews are currently monetizing at the same rate as classic search.

“For AI Overviews, even at our current baseline of ads, below and within the AI response, overall, we see the monetization at approximately the same rate. So over time, we're excited about the opportunity of richer experiences in AI Mode and AI Overviews to open up the opportunity for much richer placements.” - Google CBO