Who is going to win the agentic commerce game?
OpenAI and Google are both racing toward commerce agents that can reason, recommend, and transact.
Who gets there first?
Feed optimization now matters even more: The better your structured product data (titles, descriptions, attributes), the more accurately Google’s model can recommend your products in these conversations.
Google is now testing out an 'ask stores' section within the Shopping tab.
The section features prominent related stores to the query with a 'get advice' CTA attached to them.
When selecting the CTA, it then opens the sales assistant feature that has been showing in various capacities since November of 2024.
Details: https://t.co/pVz5kSkI7s
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Fortune 500 brands are heading an insane trend in the catalog ads world
they all have dedicated people whose ONLY job is feed optimization
not someone in marketing who also handles catalogs
not warehouse staff typing product info
actual specialists
at first, I thought they could afford this because they're massive
but after working with dozens of them, I realized it’s backwards
they got big BECAUSE they treated their catalog as revenue infrastructure
small brands launch catalog ads with messy feeds, get poor results, and assume it doesn't work for them
one gap isn't just product volume
it's organization
Meta understands their structured data
small brands stay invisible with garbage product info
if you've tried catalog ads and thought they failed, you probably just launched raw data and expected miracles.
the performance comes after optimization, and most brands never get there
Feed optimization isn’t sexy.
It’s not a “new strategy.”
It’s a one-time deep job that pays forever.
Do it once, tweak monthly.
Your PMax will finally know what the hell to sell.
The biggest lever here is product titles.
Our formula for writing titles that rank:
- Characters 1–40: Primary keywords (gender + product type + benefit)
- Characters 41–80: Secondary keywords
- Characters 81–120: Brand & selling points
- Characters 121–150: Extra benefits
Google search isn’t the traffic engine it used to be. AI Overviews are rewriting how people click, search, and trust.
Stop chasing rankings — start building visibility, authority, and trust.
Those clicks aren't coming back yall, keep pushing to change your KPIs. We just updated our research from earlier this year, if you thought it couldn't get worse... it did.
https://t.co/F77vOn6Z1r
Snapchat + @perplexity_ai 🤝
Starting in early 2026, you’ll be able to ask questions, explore new ideas, and get credible answers right inside chat.
AI that feels more personal, social, and fun! https://t.co/5J10blvzhR
5/ Up your presentation game in Canvas
Upload any source to create entire decks with images and data visualization. Export to Google Slides to add any finishing touches. Rolling out to Pro subscribers today and to Free users in the coming weeks
As “agentic search” evolves, Google will shift from showing links → executing tasks. Businesses that prepare now with actionable structured data will have a first-mover advantage in visibility and conversions when AI Mode becomes mainstream.
New agentic capabilities are launching in AI Mode: you can now get help booking event tickets or beauty & wellness appointments. This is available to all users opted into Labs in the U.S., with higher limits for Google AI Pro & Ultra subscribers.
Try it out in Labs here: https://t.co/ba6B7k3RRN
Google is saying that for its “AI Overviews” feature, monetization is roughly on par with classic search.
I say it’s hard to monetize clicks you no longer get.
Google confirms that AI overviews are currently monetizing at the same rate as classic search.
“For AI Overviews, even at our current baseline of ads, below and within the AI response, overall, we see the monetization at approximately the same rate. So over time, we're excited about the opportunity of richer experiences in AI Mode and AI Overviews to open up the opportunity for much richer placements.” - Google CBO