Abhinit Agarwal

Strategist @Ogilvy | Visiting Faculty - branding & advertising strategy @MICA_Ahmedabad

[Brian Yates @POSTALBRIAN]

@CNN

[Abhinit Agarwal @abhinit4]

@juliancole I think the strategy itself should determine the number of slides (or may be no slide at all) and not some agency diktat or magic number!!

[Chris Hladczuk @chrishlad]

People network wrong.

Don't wait until you need a job.

Don't wait until you need funding.

Don't wait until you need an employee.

Start providing value right now.

[Praveen Vaidyanathan @v_praveen]

Planners = what
Creatives = how

via David Abbott

[dave trott @davetrott]

Brilliant

[Fer Machado @fer_machado123]

One of my fav print/ ooh campaigns. @duckfather @ElCapitanTopo

[Shashi Tharoor @ShashiTharoor]

#WordIfTheDay: epicaricacy! I am not the gloating kind but there’s a special pleasure in reading these comments today... When everything else has been said,what remains but “wow”?! #IndvsAus

[Praveen Vaidyanathan @v_praveen]

There's no right, only interesting:

'Creativity is not a thing, it is a way'

I.e.,

Creativity isn't an answer, it is an endless series of answers

I.e.,

Creativity abandons certainty and dances between problems and solutions

via @D_Stapleton, Creative Chief, DDB Aus/NZ

[Praveen Vaidyanathan @v_praveen]

It's refreshing to feel depleted in the pursuit of ideas because it reveals a sense of absolute commitment

via George Lois (in Damn Good Advice: For People with Talent)

[Praveen Vaidyanathan @v_praveen]

Advertising isn't rocket science

You want people who feel X feel Y — that's it

It's welding one adjective onto a client's brand..

Volvo = Safety
Porsche = Fast
DeWalt = Tough
Coke = Happiness

via Luke Sullivan (in 'Hey Whipple, Squeeze This')

[Praveen Vaidyanathan @v_praveen]

Discarding logic is a means to greatness..

via Morrissey, N, Rane, R, Romans, A, Higgins, J, Powell, F; W+K; Fast Co.

[Fer Machado @fer_machado123]

Creativity can make anything better. #danette #design #retail #marketing

[Fer Machado @fer_machado123]

Regardless of which party you support, this is one powerful image.

[Julian Cole - Strategy Tips @juliancole]

'Advertising is a trade not a profession.' - @adliterate

This is why it is so critical to have bosses who make time to walk you through their thought process.

There's only so much you can learn through books and reading decks.

[Praveen Vaidyanathan @v_praveen]

Narrative craft > Detailed bits

'When you are creating the pitch or the sell in, god is in the narrative. Write your narrative quickly and early, then you have bags of time to flesh it out and prove your case'

via @adliterate

[Praveen Vaidyanathan @v_praveen]

BBH CSO Sarah Watson's planning style:

Start loose
Agree on an direction
Pursue it with discipline

via @adliterate

[Praveen Vaidyanathan @v_praveen]

'If you think people are dumb, you'll spend a lifetime doing dumb work'

George Lois

via @rshotton

[Praveen Vaidyanathan @v_praveen]

Safe makes the perfect more risky, weird makes the perfect more perfect

via Michael Johnson, @Suzannepope

(From Now Try Something Weirder)

[Byron Sharp @ProfByron]

Share of Search says Trump will win election. Interesting.

[richard shotton @rshotton]

Love this!!!

How do you get people to change their pillows more often?

Stamp a Best Before date on them...

Happy Soldiers Sydney came up with this idea and tripled the sales of Tontine pillows

HT @v_praveen