Copywriting Tip:
Before you start writing your copy, identify:
1) What you want them to know
2) What you want them to feel
3) What you want them to commit to
Need a mnemonic to remember it?
Use “KFC”.
Here’s another video of me going through my burner email & rating the emails of random brands & what I’d do differently to increase conversions.
Enjoy:
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Different email campaign angles:
- How the product is made
- How to solve X problem
- Us vs competitors
- Press mentions
- Blog content
- Ingredients
- Gift guide
- IG UGC
- Reviews
- Myth
The best products have a viral loop - where existing users bring in new users, who then become active participants and continue the cycle by bringing in even more users.
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New to copywriting?
Try the FEEL framework:
1) (F)ascinate them with your headline
2) (E)mpathize with their pain points
3) (E)laborate on how your solution solves their problem
4) (L)ead them towards taking action
One of the easiest and most effective frameworks out there.
"I've been stuck at the same revenue"
A brand told me recently.
I asked, "What breakthroughs are you focusing on?"
He gave me 2. Ads and offer.
But that's only 2 of 38.
Here's a list of 38 breakthroughs that can change your revenue position.
Hit that 50k on the gram today. One year of work.
Boost your best posts.
Use "profile visits" as the intent and automatic audiences.
Works.
Started at like $5/day and grew when I saw follow per $ made sense.
Make sure the posts you boost have captions that have quick summaries about the entire brand.
Klaviyo's most misunderstood tool:
SMS Marketing.
I’ve put together an in-depth guide on how we use email and SMS together
This was previously kept private for my team only.
Want a FREE copy?
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