Andrew Farrugia

Maltese living in Portugal. Exited founder and now offering fractional CMO services to SMEs

[Andrew Farrugia @andrewchado]

@evanseech Meta

[Andrew Farrugia @andrewchado]

@learnwithella SEO

[Andrew Farrugia @andrewchado]

@FynCas See

[Andrew Farrugia @andrewchado]

@mikefutia Meta

[Andrew Farrugia @andrewchado]

@MichLieben Ads

[Andrew Farrugia @andrewchado]

@oliverwhudson @drinkbrez Brez

[Andrew Farrugia @andrewchado]

@rahulluthra22 Nice 😊

[Andrew Farrugia @andrewchado]

@oshalchemy Figma

[Andrew Farrugia @andrewchado]

@blvckledge Tracking

[Andrew Farrugia @andrewchado]

@adswithani Roadmap

[Andrew Farrugia @andrewchado]

The trend is very clear…

[Wade Foster @wadefoster]

We’re setting a new standard at Zapier.

100% of new hires must be fluent in AI.

[Andrew Farrugia @andrewchado]

@michalmalewicz Well said! You’d think client management is all easy and businesses are just throwing money in exchange for a couple of click on the latest ai tool. Everything works perfectly in their La La Land.

[Andrew Farrugia @andrewchado]

Solid Marketing Ops foundations have never been more critical, lock down your data, processes & governance before scaling your AI-driven strategies. Otherwise, you’ll end up showing up with a floppy disk in an AI-powered MarTech world.

[Andrew Farrugia @andrewchado]

@DemarcoPippo Democracy at work 🤣

[Andrew Farrugia @andrewchado]

My favourite analogy came from my colleague Daniel recently: giving Wi-Fi to cavemen. 😂🦴 Sure, it’s funny, but it’s a perfect reminder to deliver your value where people can truly understand and appreciate it.

[Andrew Farrugia @andrewchado]

@blvckledge Pmax

[Andrew Farrugia @andrewchado]

@adswithani GPT Ads

[Andrew Farrugia @andrewchado]

10/ If you’re a marketer working with SMEs—stay patient. If you are an SME—invest in the boring strategic stuff. It pays off.

Thanks for coming to my fractional TED Talk. 😊

[Andrew Farrugia @andrewchado]

🧵 The reality of being a Fractional CMO for SMEs

1/ Let’s talk about what it’s really like being a fractional CMO, working hands-on with small and family-run businesses.

You think you're coming in to talk strategy, funnels, creative.

But first? You’ve got to rebuild the foundation they didn’t know was missing.

[Andrew Farrugia @andrewchado]

9/ The best part of the job?
Helping businesses shift from random acts of marketing to a proper, sustainable strategy.

When they see the difference in ROI and start speaking the language of marketing—magic happens.