ceo @cleve_ai - ai personal brand agent w 30k users | prev 100k users in 4 weeks | @enter_delta, @antlerglobal | writes about design, vibe coding, startups
The fallacy of this is that more creates more. More hours, more hiring, more something.
And it is true in a sense. If you put in more work, more work will happen. But I think for most startups, the leverage is really in how differently you approach the problem, how well you cultivate your team, and the strategy.
Any large company can outspend you on hours. They have thousands or tens of thousands more people, spending more hours. If hours worked were the metric, every large company and government organization would always win and do the best work. More hours, better output.
This thinking is often representative of younger founders, where the startup becomes their identity and life. They have a hard time doing anything else, and cannot understand that your work is not the person that is you. But activities outside of work can grow you as a person too and make you do better work.
I’ve never worked this way. As a designer, I always saw the need to take a step back, to take a break. At times, I might work 12 hours or 16 hours, or whatever amount was needed, but it wasn’t the norm. You just can't grind design, you need inspiration. But taking that step away from the work, would give me more perspective, inspiration and I could approach the problem differently or I could just see the solution.
Grinding is never good for any creative problem, and startups or creating new products are often mostly about creative problem solving. Grinding works ok for email jobs, or where you just executing on very clear playbook.
With Linear, we’ve never worked this way. We work reasonable hours, 5 days a week. All of us founders have families. Many of our employees have families. I personally stop every evening, spend time with the family, cook dinner for the family, eat dinner together, and focus on things outside of work. Sometimes I work in the late evenings or weekends, but to me the pride is that I don’t need to. Company should be succesful without it.
My goal is to build a company that is sustainable in the long term, and doesn’t require heroics or personal sacrifices every single day.
There are times when our team is heroic. Launches, incidents, some other work that just needs to be done. They will work late into the night because they know it is the right thing. But we don’t require that every day or every week, and the more this happens, the more I think it is a failure of our company and leadership. The team and the leaders should always keep a reserve to use when something is needed.
Our thinking was also that quality, which we value, doesn’t emerge from working more or stressing people more. It emerges when you create the conditions for it to emerge. Often it is the appreciation, space, time, and how the person feels. A person who is rested will do better work.
I wouldn’t attribute much of our success to working a lot. The success came from having clear thinking, ideas, and focus to do the right things.
I sometimes wish we could move the culture more toward a Zen master.
Real mastery is not exerting the most effort. It is achieving the outcome with the least necessary effort.
a lot of tools claim you can go from prompt to production-ready workflows.... but what does that actually look like in reality?
I put @bubblelab_ai side-by-side against @gumloop in a live, no-cuts build to see how each platform handled the exact same prompt.
The result:
🫧 Bubble Lab: One-shotted <2min, zero manual wiring, 3s execution
🌀 Gumloop: 25 mins setup, manual nodes, 7 min execution
we believe you shouldn’t have to be a 'node expert' to automate your work
The most female-led product org in tech right now:
Chief Product Officer: Ami Vora
Claude Code/Cowork Head of Product: Cat Wu
Claude Code/Cowork Head of Eng: Fiona Fung
Claude Platform Head of Product: Angela Jiang
Claude Platform Head of Eng: Katelyn Lesse
Research Head of Product: Dianne Penn
President: Daniela Amodei
(Also, the fastest-growing company in history)
We’ve agreed to a partnership with @SpaceX that will substantially increase our compute capacity.
This, along with our other recent compute deals, means that we’ve been able to increase our usage limits for Claude Code and the Claude API.
IT'S FINALLY HERE!
🔥 Freepik is now Magnific! 🔥
They loved the brand so much they decided to rebrand their/our name/domain.
Let me tell you the story of how two guys created the fastest growing bootstrapped startup EVER in history and the love story with Freepik 🧵👇
Google’s design.md format is soo interesting & cool approach with them open sourcing it. Been using a similar structure across all my web projects recently.
"These cursors seem like a small touch, but it's the first time I've seen AI feel human."
Here's my new episode with @tomkrcha (CEO of Pencil) where we covered the most mind blowing AI design tool I've ever seen.
Tom showed me:
✅ Swarm mode with 6 AI agents designing an app at the same time
✅ How to load a full design canvas inside Cursor and Claude Code
✅ From design to working website in one prompt
Some quotes from Tom:
"We launched 2 weeks ago and now have 100,000+ users. Craft and care still matter."
"Most vibe coding platforms are too linear. You should be able to explore 20 variations with agents."
"All this magic on screen...behind the scenes, the agents are just writing JSON."
📌 Watch now: https://t.co/swB61oLYoI
Thanks to our sponsors:
@linear: The AI agent platform for modern teams https://t.co/lI40xrrDsr
@Replit: From 0 to full stack app in 2 min. https://t.co/w6kab0zMqN
we're making @blocks smaller today. here's my note to the company.
####
today we're making one of the hardest decisions in the history of our company: we're reducing our organization by nearly half, from over 10,000 people to just under 6,000. that means over 4,000 of you are being asked to leave or entering into consultation. i'll be straight about what's happening, why, and what it means for everyone.
first off, if you're one of the people affected, you'll receive your salary for 20 weeks + 1 week per year of tenure, equity vested through the end of may, 6 months of health care, your corporate devices, and $5,000 to put toward whatever you need to help you in this transition (if you’re outside the U.S. you’ll receive similar support but exact details are going to vary based on local requirements). i want you to know that before anything else. everyone will be notified today, whether you're being asked to leave, entering consultation, or asked to stay.
we're not making this decision because we're in trouble. our business is strong. gross profit continues to grow, we continue to serve more and more customers, and profitability is improving. but something has changed. we're already seeing that the intelligence tools we’re creating and using, paired with smaller and flatter teams, are enabling a new way of working which fundamentally changes what it means to build and run a company. and that's accelerating rapidly.
i had two options: cut gradually over months or years as this shift plays out, or be honest about where we are and act on it now. i chose the latter. repeated rounds of cuts are destructive to morale, to focus, and to the trust that customers and shareholders place in our ability to lead. i'd rather take a hard, clear action now and build from a position we believe in than manage a slow reduction of people toward the same outcome. a smaller company also gives us the space to grow our business the right way, on our own terms, instead of constantly reacting to market pressures.
a decision at this scale carries risk. but so does standing still. we've done a full review to determine the roles and people we require to reliably grow the business from here, and we've pressure-tested those decisions from multiple angles. i accept that we may have gotten some of them wrong, and we've built in flexibility to account for that, and do the right thing for our customers.
we're not going to just disappear people from slack and email and pretend they were never here. communication channels will stay open through thursday evening (pacific) so everyone can say goodbye properly, and share whatever you wish. i'll also be hosting a live video session to thank everyone at 3:35pm pacific. i know doing it this way might feel awkward. i'd rather it feel awkward and human than efficient and cold.
to those of you leaving…i’m grateful for you, and i’m sorry to put you through this. you built what this company is today. that's a fact that i'll honor forever. this decision is not a reflection of what you contributed. you will be a great contributor to any organization going forward.
to those staying…i made this decision, and i'll own it. what i'm asking of you is to build with me. we're going to build this company with intelligence at the core of everything we do. how we work, how we create, how we serve our customers. our customers will feel this shift too, and we're going to help them navigate it: towards a future where they can build their own features directly, composed of our capabilities and served through our interfaces. that's what i'm focused on now. expect a note from me tomorrow.
jack
I created a Claude Skill that make beautiful slides on the web. The world hasn't woken up to the fact that code can create much better slides than most PPT tools.
- Claude interviews you first about aesthetics, then generate a few directions to "show not tell", and you can pick your favorite
- Cool transitions and animations
- Interactive hover states and cursor effects
- Auto-fits on any screen
- Supports converting existing PPTX files to web-based slides; preserves original images and brand assets
I asked Claude to make a slide show about this skill to showcase what it can do.
Link to skill below
I just translated @mattshumer_'s "Something Big is Happening" (that has >100mil views) to Chinese, Malay, Tamil, Hindi, Malayalam, German & more.
Wanted to share the ideas with my friends & family who don't speak English primarily. Now you can too.
https://t.co/0p8vZOz0Yv
🧵
Peter Steinberger is joining OpenAI to drive the next generation of personal agents. He is a genius with a lot of amazing ideas about the future of very smart agents interacting with each other to do very useful things for people. We expect this will quickly become core to our product offerings.
OpenClaw will live in a foundation as an open source project that OpenAI will continue to support. The future is going to be extremely multi-agent and it's important to us to support open source as part of that.
We are rolling out more detection for automation & spam (and a lot more to come).
If a human is not tapping on the screen, the account and all associated accounts will likely be suspended—even if you’re just experimenting.
While we aim to support legitimate use-cases of agents, this will take some time to do properly.
For now, we recommend holding off on plugging in your bots. If it’s critical, you can use the official API.