Ben Salzman

CEO of OpenGTM | Ping Pong Enthusiast | Succulent Propagator

[Ben Salzman @bensalzman]

@travisk This is good

[Ben Salzman @bensalzman]

@HarryStebbings @t_blom @Bandrew Selling is the same. It’s the buying that’s different.

[Ben Salzman @bensalzman]

@DBredvick 🙌

[Ben Salzman @bensalzman]

@levie 🎯. A normal workflow these days: long detailed prompt (likely voice) —> AI says “that was cute. Hold my beer” and outputs something so much better than you imagined. Often leads to solving problems you didn’t even know existed.

[Jason ✨👾SaaStr.Ai✨ Lemkin @jasonlk]

There is going to be a rude awakening for the sales profession in 2026.

Everyone is going to be surprised how many fairly big deals close without a sales exec.

This isn’t to say they will close without a human involved.

We will have more FDEs, more SEs, more SAs, more experts involved. More humans helping you onboard your agent, train your agent, etc. More humans than ever helping you before you go live, even before you pay.

But AI agents and more will be able to handle the rest. Not just $2k deals.

If a deal can be closed on a text message, then well, an AI can close it close to as well. If not today in many cases, then soon.

[Ben Salzman @bensalzman]

@SahilBloom In 2025 this question is a trap. Weaknesses are just things you haven’t asked AI yet.

[Jason ✨👾SaaStr.Ai✨ Lemkin @jasonlk]

Things we will need humans for in sales in 2026:

- In-person sales
- Complex deals
- Phone-based cold calling

Things we won’t need very many humans for in sales in 2026:

- Email + text outbound (maybe need 0)
- Lead qualification
- 1-2 call closes
- AEs that aren’t product experts

Things that will be more valuable in 2026:

- Being incredible at AI GTM orchestration

The future is almost here. Embrace it or face a wave of frustration to come.

[Ben Salzman @bensalzman]

@jaltma Agreed. I once skipped high school for two days to beat tomb raider. More teamwork and problem solving than in class.

[Ben Salzman @bensalzman]

@jasonlk @HenryLSchuck @ZoomInfo Also let’s sleep on the digital crystal for your OpenSea account 🙂

[Ben Salzman @bensalzman]

@jasonlk @HenryLSchuck @ZoomInfo Love it thanks for joining! Incredible episode.

[Ben Salzman @bensalzman]

@BigMekaStyle @firstround @stripe Whoa 🤩

[Ben Salzman @bensalzman]

@saranormous 👀

[Ben Salzman @bensalzman]

@jasonlk 🎯

[Ben Salzman @bensalzman]

@ben8128 @dps @collision @stripe Same! And going to sessions. @jeff noooo 🫣

[Sam Altman @sama]

‘show up and do stuff, and then do more of what works’ is underrated advice

[Henry Schuck @HenryLSchuck]

Generative AI is the future of software, and today I’m thrilled to announce that @ZoomInfo will incorporate GPT technology across our go-to-market platform.

[Henry Schuck @HenryLSchuck]

The most efficient companies run a regular set of go-to-market plays that drive their results. We / @ZoomInfo and @bensalzman are open sourcing the best ones we’ve seen - all can be automated with ZoomInfo. https://t.co/bKMEnAr6dR

[Ben Salzman @bensalzman]

@HackItMax @Allbirds too. Great ‘How I Built This’ on them and why they did it.

[Ben Salzman @bensalzman]

@davegerhardt @GoldFrontSF @CampfireLabsCo

[Michael C. Wright @mikecwright]

Spurs coach Gregg Popovich on the league’s announcement today of no positive cases for COVID-19: