BIGLIST B2B Marketing & SEO

Curated news about all things Marketing from AI to SEO to Content Marketing via B2B Marketing agency @TopRank

[Lee Odden @leeodden]

All Search is now AI Search. Here's what B2B Marketers need to do about it: https://t.co/Vtut7iB2D8

[BIGLIST B2B Marketing & SEO @biglist]

Example of a Google Search Profile: Lee Odden https://t.co/N4Oi4yGTtJ

[BIGLIST B2B Marketing & SEO @biglist]

B2B Marketing is full of cliche's and this man has been on a mission to break free of them (and boring B2B) with next level creativity. Check out the latest episode of #BeyondB2BMarketing featuring Reuben Webb from @TheDrum

[TopRank Marketing B2B @toprank]

What happens when AI can create content, images, videos, and even campaigns at scale?

According to Reuben Webb, B2B Editorial Lead at @TheDrum, it makes one thing even more valuable: Originality.

Learn why on the latest #BeyondB2BMarketing podcast: https://t.co/ExFaxI4NDD

[TopRank Marketing B2B @toprank]

Check out our latest on Substack: The Best Answer Brand Advantage: Lessons from 9.5 Million AI Citations https://t.co/7v67qHr0ym

[BIGLIST B2B Marketing & SEO @biglist]

How Best Answer Marketing Drives Visibility & Trust for AI and Human Discovery https://t.co/QQvTnwzcMP

[BIGLIST B2B Marketing & SEO @biglist]

LinkedIn's Algorithm Changed: What B2B Marketers Must Do Now https://t.co/YEqYv0urnO

[BIGLIST B2B Marketing & SEO @biglist]

Customer Data Platforms are useful beyond marketing and here's why according to Tealium CMO, Heidi Bullock on the latest episode of #BeyondB2BMarketing https://t.co/Db3T6yUEWp

[Lee Odden @leeodden]

Is your brand's next audience an AI agent? How do you optimize for that? Check out the answers from @Adobe 's VP of Enterprise Marketing and @ServiceNow 's VP of Digital from their keynote at #forrb2bsummit https://t.co/WJe8oACtn6

[BIGLIST B2B Marketing & SEO @biglist]

Want to learn how to build consensus that your B2B brand should be chosen? Check out the latest episode of #beyondb2bmarketing featuring @leeodden and @debbieks from @ANAmarketers https://t.co/RbkzjurciJ

[Barry Schwartz @rustybrick]

OpenAI officially launches its beta self-serve Ads Manager interface and tools for ChatGPT ads https://t.co/6f7JsIK0cf

[BIGLIST B2B Marketing & SEO @biglist]

What is Best Answer Marketing? Get the best answer on that here:

[Lee Odden @leeodden]

Thanks to David Rowlands at B2BMarketing for a great conversation! Best answer marketing: Building trust, reaching the 95%, and winning complex buying groups with Lee Odden https://t.co/xwcsmU6BH4

[BIGLIST B2B Marketing & SEO @biglist]

Are you a B2B marketer looking to grow? Find your tribe!

[TopRank Marketing B2B @toprank]

Successful B2B marketers are surrounding themselves with the collective wisdom of peers through communities. To find your tribe, here is a curated list of 30 B2B marketing communities worth exploring: https://t.co/DC7c1CcwNd

[BIGLIST B2B Marketing & SEO @biglist]

Most B2B buyers want a rep free experience so they find shortlist and decide solutions before ever making contact. "More content" isn't the solution. Being the best answer is. Learn more about driving smarter visibility, inspiring belief and being chosen: https://t.co/YGuMbBtGpz

[Aleyda Solis 🕊️ @aleyda]

Does AI content rank well in search? [Survey + Data study] by Margarita Loktionova / @semrush showing that:

* Humans still lead most content workflows : 87% of SEO teams report that their content is either fully created by humans or heavily led by humans. Keeping humans directly involved in production and editing.

* 64% of SEOs use a human-led AI-assisted workflow, making it the most common content production model.

* Most SEO professionals that use AI content (72%) say they think AI-assisted content performs just as well or better than human-written content in search rankings.

* However, after grading 42K blog posts with an AI detector, content classified as fully human-written outperformed content classified as AI-generated or mixed across all top 10 positions.

* The gap is most striking at position 1, where pages have an 80.5% probability of being human-written compared with just 10% for AI-generated.

Conclusion:

Use AI to move faster through research, outlining, and drafting. Then invest the time saved into incorporating expert insights, proprietary data, and other elements that make your content stand out.

Read: https://t.co/bGZBFgPp0C

[TopRank Marketing B2B @toprank]

The System B2B Brands Need to Succeed in 2026: Best Answer Marketing. Check out our latest B2B Marketing Insider Newsletter https://t.co/bBt4yHNiWp

[TopRank Marketing B2B @toprank]

85% of B2B marketers are using influencer marketing. So why are nearly half still struggling to get it right?

Here's the answer to that & 14 of the most in-demand questions about B2B creator & influencer marketing: https://t.co/OR538aNKMj(sourced from research & case studies)

[BIGLIST B2B Marketing & SEO @biglist]

Great conversation: for those in the B2B space: are you a promotional marketer or a commercial marketer?

[TopRank Marketing B2B @toprank]

In the newest episode of the Beyond #B2BMarketing podcast, David Rowlands from B2B Marketing & Propolis & @leeodden discuss the needed evolution from promotional marketing to commercial marketing and the impact on business. Listen, watch, or read here: https://t.co/E53JkiO6dO

[TopRank Marketing B2B @toprank]

From The CMO Club: 16 Brilliant Marketing Consultants To Follow In 2026
@aprildunford
@PamDidner
@randfish
@davegerhardt
@leeodden
@morganjingram
@Dmurr68
See the full list https://t.co/2HFfehMBsO

[BIGLIST B2B Marketing & SEO @biglist]

How can B2B brands show more impact with their thought leadership content investments? Be the best answer? Here's how:

[TopRank Marketing B2B @toprank]

97% of B2B marketers say thought leadership is critical. So why is most of it invisible? Learn how successful B2B brands are tapping into the #BestAnswerMarketing from @leeodden at #DigitalSummit Tampa. Can't make it? Check out today's post: https://t.co/5o98HEANRW

[BIGLIST B2B Marketing & SEO @biglist]

Managing change as a B2B Marketer requires you to adapt early while staying grounded in the fundamentals plus having a great network of people to support you. On top of that, having a marketing system that is durable and focused on impact creates confidence.

[TopRank Marketing B2B @toprank]

What's your best career advice for B2B marketers navigating change? That's the question we asked B2B marketing pros from LinkedIn, AT&T, CARFAX, ANA, Hexagon and more. Check out the 5 themes for navigating change in B2B marketing: https://t.co/3cpaj9wg9y