Brett House

An adtech, martech & measurement GTM and product executive with extensive product strategy, marketing, growth strategy and executive leadership experience.

[Brett House @bretthouse]

@RioLongacre Rock on my friend. We got game.

[Brett House @bretthouse]

@RioLongacre Best pod around. @RioLongacre you rock. We always said we’d do this. #together

[Brett House @bretthouse]

This is the REAL deal. #nohottakes

[Rio Longacre @RioLongacre]

Signal & Noise is taking our talents to Cannes!

Brett, Rio & Krish will be talking with the CMOs, agency leaders, and tech executives who are building the future of advertising.

Partnering with the iconic publisher Hearst, we’ll be engaging in deep, long-form discussions - no vendor cheerleading and no hot takes!

Hope to see you there!

[Rio Longacre @RioLongacre]

From the new Signal & Noise episode > From Publishers to Platforms:

On CTV, Career Exits and the Future of Television Data, Evgeny Popov of Samba TV joins Brett House and me to break down a smart strategy a lot of people missed: how a gaming company built an ad business around its data and platform position.

- It is a good reminder that some of the most interesting AdTech businesses do not start as AdTech businesses. They start with an asset, a signal, or a behavior advantage and build from there.

Watch or listen now. Link below:
https://t.co/XRjNs2P7Pr

[Rio Longacre @RioLongacre]

Signal & Noise is looking for sponsors for our podcast.

DM me if interested.

🤘

[Brett House @bretthouse]

DM me if you're going to Miami! I'll be there represnting https://t.co/Vu59Q8E3Vk and https://t.co/mmgdze72q7. @RioLongacre and I will be conducting interviews all day every day!

[Brett House @bretthouse]

@IABTechLab @shails @LiveRamp Great interview!

[IAB Tech Lab @IABTechLab]

#IABTechLab's @shails joined @LiveRamp for a great conversation on where digital advertising is headed next. From rebuilding identity infrastructure to the growing role of AI and data collaboration, the discussion explores how the industry is evolving: https://t.co/dLENmTFfVp

[Rio Longacre @RioLongacre]

Thank you, John Ebbert for calling out https://t.co/XaGWxBbLzm on Tipsheet the other day!

>Opinion: AdCP and Real-Time Bidding

For those who do not know about https://t.co/PbgcMplqeO, it's an awesome newsletter that covers how AI is transforming advertising and marketing space, offering operator-level analysis. Check it out!

https://t.co/00OGl1T9iu

[MediaRadar @MediaRadar]

The video universe is converging — and we’re mapping the whole thing. Today we unveiled expanded Video Everywhere coverage, bringing the industry the most complete view of video advertising across CTV, linear, and social. Get the full details, https://t.co/9vS23XcE3S

[MediaRadar @MediaRadar]

🚨Event Update! Today’s webinar with the @4As — Streaming Meets Shopping — is being rescheduled.
We’ll be announcing a new date soon and look forward to continuing the conversation. If you haven’t already, register to get updates as they’re released > https://t.co/bm168kOJPr

[MediaRadar @MediaRadar]

We’re joining Mirren tomorrow at 3:30PM to dig into Optimizing AI for New Business: Where to Hit Go, Where to Hold Back — led by Bo Sams.

It’s all about using AI to accelerate the work that matters, not replace the human craft that wins deals. https://t.co/GKX4zkKfvo

[MediaRadar @MediaRadar]

Fragmented? Maybe.
Valuable? Absolutely.

The Streaming Shift in Media Strategy is here—see how publishers can turn disruption into sustainable growth.

Read more now https://t.co/nwSJ4lmmjb

#AdTech #StreamingTV #MediaRadar

[MediaRadar @MediaRadar]

Today's the day—see you at 1PM at the Media Stage to hear Matt Krepsik discuss "CTV & the Video Revolution: Who Owns the Future of Sight, Sound & Motion?" You don't want to miss it!

#AWNewYork25 #AdvertisingWeek #FutureOfAdvertising #MediaRadar

[MediaRadar @MediaRadar]

The MediaRadar team is on the ground at Advertising Week!

Find us at Penn District and join us at the Media Stage for our panel discussion - 10/8 at 1:40 and fireside chat - 10/9 at 1:00
👉 https://t.co/51U4mbhHoO

#AdWeekNY #AdvertisingWeek #FutureOfAdvertising #MediaRadar

[MediaRadar @MediaRadar]

The future of travel is calling! ✈️
Get exclusive insights into ad spend, share of voice, and emerging leaders with the full collection:

📖 In-Depth Report
🎥 Executive Summary Video with Lauren Amira
📊 Presentation Deck

Start your adventure at  https://t.co/4oP4TzYTTl

[MediaRadar @MediaRadar]

Are your ads blending in…or breaking through?

Dig into why surface-level metrics (likes, shares, impressions) can be misleading—and how MediaRadar's Creative Intelligence helps brands figure out what’s really working.

👉  https://t.co/31RfHrP7L3
#CreativeIntelligence

[MediaRadar @MediaRadar]

Sports advertising is in the middle of a massive shake-up—and streaming is changing the playbook. 📺 ⚡

“State of the Industry: Navigating the Seismic Shift in Sports Advertising." 

🧠 Learn more: https://t.co/3zlwr7FWu9
👉 Reserve your seat now: https://t.co/J0J9Gwkug2

[MediaRadar @MediaRadar]

🚫 Stop blocking. ✅ Start performing.

@MediaRadar's @BrettHouse spells out the marketer’s playbook for turning quality news into performance fuel: https://t.co/wpGNFZMVnj

#MediaRadar #MarketingIntelligence #ProgrammaticAdvertising #MarketingTrends #AdTech

[MediaRadar @MediaRadar]

From the NBA Finals to nightly news, appointment viewing still commands attention, but what about the rest of the video landscape? Catch the full webinar on-demand: https://t.co/0gMKYgVG99

#MediaRadar #StateOfTheIndustry #MarketingIntelligence #VideoAdvertising