An adtech, martech & measurement GTM and product executive with extensive product strategy, marketing, growth strategy and executive leadership experience.
Signal & Noise is taking our talents to Cannes!
Brett, Rio & Krish will be talking with the CMOs, agency leaders, and tech executives who are building the future of advertising.
Partnering with the iconic publisher Hearst, we’ll be engaging in deep, long-form discussions - no vendor cheerleading and no hot takes!
Hope to see you there!
From the new Signal & Noise episode > From Publishers to Platforms:
On CTV, Career Exits and the Future of Television Data, Evgeny Popov of Samba TV joins Brett House and me to break down a smart strategy a lot of people missed: how a gaming company built an ad business around its data and platform position.
- It is a good reminder that some of the most interesting AdTech businesses do not start as AdTech businesses. They start with an asset, a signal, or a behavior advantage and build from there.
Watch or listen now. Link below:
https://t.co/XRjNs2P7Pr
DM me if you're going to Miami! I'll be there represnting https://t.co/Vu59Q8E3Vk and https://t.co/mmgdze72q7. @RioLongacre and I will be conducting interviews all day every day!
#IABTechLab's @shails joined @LiveRamp for a great conversation on where digital advertising is headed next. From rebuilding identity infrastructure to the growing role of AI and data collaboration, the discussion explores how the industry is evolving: https://t.co/dLENmTFfVp
Thank you, John Ebbert for calling out https://t.co/XaGWxBbLzm on Tipsheet the other day!
>Opinion: AdCP and Real-Time Bidding
For those who do not know about https://t.co/PbgcMplqeO, it's an awesome newsletter that covers how AI is transforming advertising and marketing space, offering operator-level analysis. Check it out!
https://t.co/00OGl1T9iu
The video universe is converging — and we’re mapping the whole thing. Today we unveiled expanded Video Everywhere coverage, bringing the industry the most complete view of video advertising across CTV, linear, and social. Get the full details, https://t.co/9vS23XcE3S
🚨Event Update! Today’s webinar with the @4As — Streaming Meets Shopping — is being rescheduled.
We’ll be announcing a new date soon and look forward to continuing the conversation. If you haven’t already, register to get updates as they’re released > https://t.co/bm168kOJPr
We’re joining Mirren tomorrow at 3:30PM to dig into Optimizing AI for New Business: Where to Hit Go, Where to Hold Back — led by Bo Sams.
It’s all about using AI to accelerate the work that matters, not replace the human craft that wins deals. https://t.co/GKX4zkKfvo
Fragmented? Maybe.
Valuable? Absolutely.
The Streaming Shift in Media Strategy is here—see how publishers can turn disruption into sustainable growth.
Read more now https://t.co/nwSJ4lmmjb
#AdTech#StreamingTV#MediaRadar
Today's the day—see you at 1PM at the Media Stage to hear Matt Krepsik discuss "CTV & the Video Revolution: Who Owns the Future of Sight, Sound & Motion?" You don't want to miss it!
#AWNewYork25#AdvertisingWeek#FutureOfAdvertising#MediaRadar
The MediaRadar team is on the ground at Advertising Week!
Find us at Penn District and join us at the Media Stage for our panel discussion - 10/8 at 1:40 and fireside chat - 10/9 at 1:00
👉 https://t.co/51U4mbhHoO
#AdWeekNY#AdvertisingWeek#FutureOfAdvertising#MediaRadar
The future of travel is calling! ✈️
Get exclusive insights into ad spend, share of voice, and emerging leaders with the full collection:
📖 In-Depth Report
🎥 Executive Summary Video with Lauren Amira
📊 Presentation Deck
Start your adventure at https://t.co/4oP4TzYTTl
Are your ads blending in…or breaking through?
Dig into why surface-level metrics (likes, shares, impressions) can be misleading—and how MediaRadar's Creative Intelligence helps brands figure out what’s really working.
👉 https://t.co/31RfHrP7L3
#CreativeIntelligence
Sports advertising is in the middle of a massive shake-up—and streaming is changing the playbook. 📺 ⚡
“State of the Industry: Navigating the Seismic Shift in Sports Advertising."
🧠 Learn more: https://t.co/3zlwr7FWu9
👉 Reserve your seat now: https://t.co/J0J9Gwkug2