Caley Sawchuk

Chicago - WVU

[Caley Sawchuk @caleysawchuk]

@LuwisAbel @CopywriterBob I love this ad because Sesame Street is something many people can relate to enjoying. It is also a part of people's childhoods which triggers emotions that many had forgotten. It brings back the happiness they experienced and ties it to the brand. #ICMKTG #WVU389

[Caley Sawchuk @caleysawchuk]

@ErikaLundquist @LaurelAynne @Doritos I also loved this ad, especially because it can resound with a variety of age groups/generations. In a way, ads like this bring people together despite their differences. #WVU389 #ICMKTG

[Caley Sawchuk @caleysawchuk]

@LaurelAynne @CocaCola 2. I think it is a great tool for marketing and it is not misleading for a consumer. It is merely a reminder of a pleasent time that is connotated with the product or service. #WVU389 #ICMKTG

[Caley Sawchuk @caleysawchuk]

@LaurelAynne 1. A company that comes to mind is @CocaCola The brand has been very popular and a part of "American culture" for many years. Their ads often reference the nostalgic feeling of sharing a coke with family or friends; emphasizing the social environment it creates. #WVU389 #ICMKTG

[Caley Sawchuk @caleysawchuk]

@Michael09069842 @Capitaldemarca @KhabyLame @pepsi I agree, I think they could have been more creative and focused the AD on the flavor of the new drink because it is something different than I assume most people have tried before. #ICMKTG #WVU389

[Caley Sawchuk @caleysawchuk]

@ErikaLundquist @LaurelAynne I agree Erika, especially with the popularity of TikTok, there are different influencers that could fit with the different appeals of certain brands. An example of a fun one could be a collab with Just Dance and Charlie D'amelio based on her dance videos #ICMKTG #WVU389

[Caley Sawchuk @caleysawchuk]

@LaurelAynne @KhabyLame 3. Based on the AD Im not sure I would try the product, solely based on the way he poured the drink. I assume anyone that poured soda knows it fizzs over. They could have been more clever with @khabylame and made a pun towards the similar taste to a normal pepsi. #ICMKTG #WVU389

[Caley Sawchuk @caleysawchuk]

@LaurelAynne 1. I think using a TikTok Influencer can be useful to reach a certain audience. Especially with someone like @KhabyLame where his gimmick is specific and better understood if the viewer has seen his content before. #ICMKTG #WVU389

[Caley Sawchuk @caleysawchuk]

@LaurelAynne @KhabyLame 2. @Starbucks would be a great brand for this strategy that I have not yet seen on TikTok or using TikTok for marketing. They are always launching trendy seasonal specials and influencers can promote them by starting TikTok trends involving the product. #ICMKTG #WVU389

[Caley Sawchuk @caleysawchuk]

@rennerremily @bryritchey @LaurelAynne Yes there is a definitely an image a brand can get from using these tactics that can make them seem insensitive. This will decrease customer interest and deflect a large demographic of parents and childcare workers. #WVU389 #ICMKTG

[Caley Sawchuk @caleysawchuk]

@ErikaLundquist @LaurelAynne I completely agree with you Erika that the bond a child can form with something at a young age is strong. I do think that parents should restrict technology from children, but at this point in society it has evolved to where it is almost impossible to do that. #ICMKTG #WVU389

[Caley Sawchuk @caleysawchuk]

@LaurelAynne I would disagree with my boss' idea because first, it is morally wrong, and second, it can create a bad image for the brand. Children absorb everything especially at the age where they can begin to navigate technology and it is unfair to exploit them. #ICMKTG #WVU389

[Caley Sawchuk @caleysawchuk]

@nataliesanty @LaurelAynne I agree if there are more numbers available that prove the safety of AI then customers will accept it. It is important to also make sure the statistics are easy to understand and point out the main issues. #WVU389

[Caley Sawchuk @caleysawchuk]

@HarrigalSean @LaurelAynne I agree safety comes first and reassures people of a new concept like AI. Especially with society today people are easy to question everything so presenting the issues to the customer will make it easier to integrate AI. #WVU389

[Caley Sawchuk @caleysawchuk]

@LaurelAynne I think a strategy companies can use to reduce this fear is more exposure. Because of technology everyone has information at their fingertips so many people believe "If I see it I can believe it". Giving a trial of the AI will make people feel more comfortable. #ICMKTG #WVU389

[Caley Sawchuk @caleysawchuk]

@Chloeaoconnor @F_A_R_N_O_U_S_H @WSJ I agree that customers think this is a disappointment, but it is also presenting an opportunity for certain people to gain from their timing whether it is planned or not. #ICMKTG #WVU389

[Caley Sawchuk @caleysawchuk]

@ErikaLundquist @LaurelAynne I agree there will not be consistency from customer reactions, but I think it could recruit fans that know how to follow the fluctuating prices and buy strategically. #ICMKTG #WVU389

[Caley Sawchuk @caleysawchuk]

@LaurelAynne 3. This means brands may be taken advantage of their ability to manipulate prices, but it gives their loyal fans the chance to buy the product. It leaves the window of opportunity to buy smaller and could start a fan base for the brand.

[Caley Sawchuk @caleysawchuk]

@LaurelAynne 1. Customers are probably not happy knowing this pricing strategy 2. Although pricing is competitive it might give customers a chance to plan to buy products/services during the times the prices deflate. #ICMKTG #WVU389

[Caley Sawchuk @caleysawchuk]

@madslev @LaurelAynne I agree it was different than most car ADs in general and that's is why it caught my eye. We always expect so much for super bowl ads so paying homage to a classic movie was a good move. #ICMKTG #WVU389