Chris Brubaker

CFO @ Postscript

[alex beller 💬 AI Retention @ringmybeller]

Rather than respond to all the DMs, can confirm, yes—we are doing email!

And yes @Seanfrank spilled the beans but we could never be mad at him.

More details dropping soon:
https://t.co/cbTgfkVIEW

[Chris Brubaker @chris_brubaker]

@Audi I bought a CPO 2024 Q4 in late April. When it was delivered, the backup camera didn’t work. I was able to get a service appointment on May 13.

It is July 18. That’s over two months sitting in service for a simple backup camera.

Can you help me out here?

[Chris Brubaker @chris_brubaker]

This was such a fun watch!

[alex beller 💬 AI Retention @ringmybeller]

It's Black Friday in the Fizzzy office. Does this feel familiar? Triggering?

The SEASON FINALE of Skeptics is out now!

Thanks for watching with us over the last month. Have enjoyed all the feedback along the way.

[Postscript @PostscriptIO]

AI Julian has entered the building. Catch up with the Fizzzy team now. Episode 2 of Skeptics is out!

[Postscript @PostscriptIO]

Introducing Skeptics — a Postscript original series.

Meet the team at Fizzzy Soda, a spiritual soda brand.

Watch what happens when a growing ecom brand discovers the power of SMS…and AI.

Watch episode one now. 👇

[Chris Brubaker @chris_brubaker]

@geoffintech @threadreaderapp unroll

[Postscript @PostscriptIO]

For years we’ve been talking about how having conversations over SMS can drive significant results for your strategy—in revenue, engagement and customer loyalty. But the belief just hasn’t been there.

We teamed up with @DTCNewsletter and decided to survey brands and consumers.

[alex beller 💬 AI Retention @ringmybeller]

I am so pumped to share this... we WON in texas.

This means all Postscript customers are carved out from SB140 (the new texas sms law).

To be extra clear, if you are a Postscript customer or EIA member, no registeration, bonding, disclosures, waking hours, etc.

If you aren't a PS customer or EIA member, or you already registered in Texas, your situation is more complicated and you'll want to do your diligence. Unfortunately there's been tons of misinformation and bad advice spread by other players around this topic.

Stoked to secure the bag for all our customers! And if you aren't a PS customer but want to work with by-far the industry leading SMS platform, you know where to find me 🙂

More from me below and in the blog post.

[Chris Brubaker @chris_brubaker]

Huge congratulations to our friends at @getaleph on their $29M Series B!

We’ve been proud customers for nearly 4 years, and Aleph has truly redefined what’s possible in FP&A for us.

Excited to see what’s next as they lead the future of AI-native finance!

[alex beller 💬 AI Retention @ringmybeller]

I have major news to share. But I wanted to let this play out in court before I spoke about it here.

Over 2.5 years ago @attentiveHQ sued @PostscriptIO for patent infringement over their “two tap” technology. And in the years since, they’ve spent millions of dollars on lawfare, preferring to push a weak infringement case vs competing in the market with innovation.

Well a few weeks ago, a US District Court in Delaware ruled against Attentive, concluding that “[a]ll of Attentive’s claims of patent infringement (of any type) have now been resolved in Postscript’s favor” and threw out all of Attentive’s claims.

Pretty good 🙂

But that's not the end of the story…

In an effort to defend ourselves against their lawfare, we countersued. And last week, a jury in Delaware found Attentive liable for infringement on our Campaign Flows patent, and awarded us over $1.5M in damages.

Yep–you read that right. They sued us, and ended up being the liable party + paying us damages.

Now that’s justice. Maybe the biggest Uno Reverse Card I can remember.

But, I still have a sour taste in my mouth.

Why? Well, Attentive wasn’t exactly silent about their allegations over the last few years. They’ve left the market with the impression that Postscript infringed on their IP, which a court found to be false.

But is anyone really surprised they went this route? Unfortunately, it’s extremely on brand.

Ever since we exposed their bullying antics with phone number list holding, or pushed back on some of their other aggressive tactics over the years, we haven’t exactly been Attentive’s favorite. So we figured something like this might happen.

The funny thing is, we aren’t against the idea of protecting your IP, especially when it’s actually innovative and the facts are strong. Postscript has a bunch of patents. But, in our opinion, their litigation was never about protecting intellectual property.

And so they sued us. Without merit, as the Court has now found. In fact, Onsite Opt In replaced Two Touch popups over a year ago and has shown superior results consistently for merchants. But Attentive wanted to keep the suit going, clearly prioritizing lawfare and bullying over building better products for customers.

Did they learn their lesson from the list holding controversy? Nope. Because this was always about a larger company that’s raised enormous sums of money with a historical pattern of bully tactics trying to push around a smaller, more innovative competitor. One that's become a thorn in their side, that they're afraid to compete with in the market.

It’s a bummer they behave this way, because (contrary to what you might believe) we do welcome healthy competition.

We want brands to win, we want the market to win, and it’s been frustrating to have to correct the record that we did not infringe on Attentive’s IP. At the same time, they’ve been banging the drum for years that they had a unique, disruptive technology that was exclusive to Attentive that could only be used by Attentive customers. That’s why we felt it was so important to defend ourselves and our customers and prove that Attentive didn’t really own what they said they did.

And of course along the way, we did what we are known for, we innovated and launched something WAY more performant for list growth - Onsite Opt In. We left the outdated technology behind while Attentive continued litigating, burning resources on the past rather than innovating for the future.

I truly wonder what their calculus has been–they’ve spent millions on this meritless lawsuit, all to have a court and jury declare that (1) Postscript’s two touch popups did not infringe and (2) in fact Attentive has been the one infringing on Postscript’s IP. Has this been a good use of time and money? What is the strategy over there? Why do they behave like this?

Whatever the reason, we are proud to be vindicated by the court in this way. We will continue to do what we always do - innovate on behalf of our customers to make their SMS program as performant as possible. In fact, we’ve been so successful at innovation, Attentive has had to use our patented technology to keep up. We’ll continue setting the pace on behalf of Postscript customers everywhere.

More to come, I’m sure. We will keep fighting the good fight. Thanks for your continued support!

[Chris Brubaker @chris_brubaker]

@mikemanheimer @robinreplies Hey there are still some good, growing independent craft brewers. Although a lot of them branched out into seltzers and such.

New Glarus comes to mind - Who doesn't love Spotted Cow?

[Mike Manheimer @mikemanheimer]

Yotpo is exiting the SMS and Email Business to focus on Reviews, Loyalty, and UGC. You can learn more on Yotpo's blog and legend @eliweisss has a good note about it on his feed. Here's my thoughts:

1) Tough day for the folks who are laid off. There were some great folks over there who I know will land on their feet. Postscript is hiring for some roles on our website.

2) Really tough day for customers of Yotpo SMS Bump. While I respect the decision to focus on what you do best, you can't ignore the toll of taking on a migration that you didn't expect - especially this close to BFCM.

For anyone out there who is looking for a new SMS vendor, here's what we are offering. It's simple and straightforward.

Bring us your most recent Yotpo SMS Invoice and we'll beat your rates by 30%. You'll get a best in class tool, with amazing people supporting you. The service that @PostscriptIO is known for. We'll make sure you are ready to roll for BFCM.

🙏

[Chris Brubaker @chris_brubaker]

@Jack_Raines Reminds me of this classic tweet
https://t.co/c8vcesm1Kk

[Froggenþuſiaſt @Froggenthusias1]

Minecraft proves that abolishing child labour was a mistake. The children yearn for the mines.

[Chris Brubaker @chris_brubaker]

@seanpeaaa @OmahaPolice From what I can piece together, it seems the threats were connected to a school in Georgia that has a similar name to an Omaha school. My read is the arrests happened in Georgia, not here.

[Postscript @PostscriptIO]

The most effective list growth method launches 12/14. Only on Postscript.

[Postscript @PostscriptIO]

On Postscript Sales @QALOring saw a 5.7% increase in GMV and a 32% lift in new customer conversion rates. 😱 Read the case study: https://t.co/LGnOVs6w08

[Postscript @PostscriptIO]

Coming in at at #6 on @Forbes list of Best Startup Employers. #6! 👏 https://t.co/GynqGLpYdN

[Postscript @PostscriptIO]

It's an honor to see Postscript named one of the hottest martech companies of 2022 by @BusinessInsider! 🎉 So proud to be alongside other powerhouse companies on this list. https://t.co/FomvUITL61

[Chris Brubaker @chris_brubaker]

@_zoekahn_ Not to get jalepeño business, but if your gym game still hasn't made you feel "stroganoff" then you need more protein. Don't worry, we got your baby back! It would be a missteak to skip our Cyber Monday sale; hit your gains and still make ends meat.

[Postscript @PostscriptIO]

how it started👋 how it's going🤑