CREATION

Access the voices of 3M+ HCPs with the world's most comprehensive online HCP listening, from the leaders in #DOL identification and activation.

[Daniel Ghinn @creationdaniel]

Research shows the most peer-trusted healthcare professional voices shaping NSCLC scientific learning online during the last three years of ASCO.

@CREATION's unique HCP Peer Impact metric, an algorithm based on how often other HCPs mention a particular HCP within a specific conversation (in this case, posts about lung cancer during ASCO medical congress), is a powerful way to identify which oncologists or other HCPs are most trusted by their online peers.

You'll notice that the most peer-trusted HCPs are not necessarily the noisiest or most-prolific posters, but they certainly play their part.

Ones to watch for #ASCO26:

#1 @StephenVLiu
#2 @HHorinouchi
#3 @CharuAggarwalMD
#4 @RManochakian
#5 @DrJNaidoo

#ASCO23 #ASCO24 #ASCO25 #ASCO26

[Daniel Ghinn @creationdaniel]

Do not be misled: #Deepfakes and #misinformation are a threat to patient safety.

Yes, you heard that correctly: deepfaking Digital Opinion Leaders is a real thing, and a real threat.

As we head towards #SABCS25 #SABCS2025, here's our trailer for my incredible conversation with the inspiring @drteplinsky - breast cancer advocate and Digital Opinion Leader.

Coming soon on the Better Listening for Better Health podcast https://t.co/XBlvNskEZQ

...it's been a long time coming but I'm so glad to start releasing my latest conversations with the HCPs and scientists shaping healthcare!

[CREATION @CREATION]

We've been tracking the online impact of HCPs talking online about the science being shared during the @escardio #ESCCongress.

The top-3 HCPs who engaged on social media, ranked in terms of our unique peer trust score, are:

1.@DrMarthaGulati

2.@slumberbell

3.@purviparwani

[CREATION @CREATION]

@NEJM Publications such as these were significantly amplified by HCPs at #ESCCongress.

HCPs like @DrPascalMeier and @Drroxmehran who referenced the #AQUATIC @NEJM publication also interpreted the data in real-time, helping peers stay informed of the latest data and recommendations.

[CREATION @CREATION]

We tracked the most-shared journals by HCPs online on day 3 of #ESCCongress.

The #AQUATIC publication in @NEJM drove HCP discussions discouraging the use of aspirin in patients with chronic coronary syndrome who were already receiving oral anticoagulation.

🧵 1/3

[CREATION @CREATION]

@NEJM >75 HCPs shared links to the #AQUATIC trial in @NEJM, on day 3.

By sharing the publication on social media, HCPs played a key role in disseminating science during #ESCCongress.

🧵 2/3

[CREATION @CREATION]

@datadocluis @creationdaniel Thank you, Dr Luis! Yes, exactly. Distilling the clinical discussion brings a clear perspective

[CREATION @CREATION]

Got your coffee? Pick up a waffle at @CREATION #ESCCongress stand E555 when you complete a quick challenge!
#ESCWaffles

[CREATION @CREATION]

@Merck @DrMarthaGulati @slumberbell @DrMarthaGulati and @slumberbell rank among the world's most peer-trusted HCPs in the heart failure space on our Heart Failure DOL Finder.

Drop by our stand (E555) at #ESCCongress to see live demos of DOL Finder and check where you rank!

[CREATION @CREATION]

Day 2 of #ESCCongress flew by!

We tracked the most mentioned trials discussed by HCPs online on day 2 of ESC. The VICTOR trial, sponsored by @Merck, generated the most conversation despite not meeting its primary end-point.

🧵1/3

[CREATION @CREATION]

@Merck Influential cardiologists at #ESCCongress, such as @DrMarthaGulati and @slumberbell, shared balanced summaries of the VICTOR trial results and acknowledged vericiguat’s benefits and favourable safety profile.

[Daniel Ghinn @creationdaniel]

We ranked >11,000 HCPs who talk about #HeartFailure on X.

See where you rank, at #ESCCongress stand E555 with @CREATION.

Currently the world's most peer-impactful HCPs in HF?

#1 @AndrewJSauer
#2 @HanCardioMD
#3 @gcfmd
#4 @mvaduganathan
#5 @GiuseppeGalati_

[Daniel Ghinn @creationdaniel]

@CREATION @AndrewJSauer @HanCardiomd @gcfmd @mvaduganathan @GiuseppeGalati_ ...closely followed by:

#6 @hvanspall
#7 @DrMarthaGulati
#8 @SeguraCardio
#9 @DrRajivsankar
#10 @iamritu

Where do you rank among the 11,000? Come find out at #ESCCongress @CREATION stand E555 (Hall8)

[CREATION @CREATION]

@HanCardiomd @KardiologieHH Peer impact matters for sharing science:

@HanCardiomd is ranked #2 worldwide for peer impact in Heart Failure
@KardiologieHH ranked #121 worldwide peer impact in Heart Failure

Come by stand E555 and see DOL Finder for yourself!

🧵 4/4

[CREATION @CREATION]

We tracked the most-mentioned cardiology indications discussed by online HCPs on #ESCCongress day 1, and #HeartFailure came out on top.

Big peer impact from @HanCardiomd and @KardiologieHH drove high HCP engagement

Read more: https://t.co/S80CwT3F07

🧵 1/4

[CREATION @CREATION]

@HanCardiomd @KardiologieHH Interventional cardiologist @KardiologieHH's #ESCCongress post about valvular heart disease guidelines was also shared widely by HCPs and reached >12,000 impressions by the end of day 1!

🧵 3/4

[Daniel Ghinn @creationdaniel]

It's here: the app exclusively for healthcare professionals on X, to track and grow your peer impact.

Public (HCP-only) beta launch at #ESC2025 - come see us on stand E555 (Hall 8, between @novonordisk, @EliLillyandCo & @AstraZeneca) to get hands-on!

Or https://t.co/eg5re4MNpt

[Daniel Ghinn @creationdaniel]

What does it look like when the pharmaceutical industry is preparing for 30,000 cardiologists to descend on #ESC2025 congress?

Here's my perspective on setup day today in Madrid, all set for the launch of our long-awaited HCP social media impact ap HCPeers.

Stop by and try it!

[CREATION @CREATION]

@drlukeevans @iDrSunny @simisola10 @drraja_ @bmj_latest @DrLKVaughan @Heccles94 @Ben_Bowers__ @DrRichDune Join the discussion about HCP reactions to the #NSH #10YearPlan here or on LinkedIn: https://t.co/j3k3v6E8vU

🧵 8/8

[CREATION @CREATION]

What healthcare professionals think about the @NHSEngland 10-Year Plan
🧵 1/8

[CREATION @CREATION]

@drlukeevans @iDrSunny @simisola10 @drraja_ @bmj_latest @DrLKVaughan @Heccles94 @Ben_Bowers__ While the "3 Major Shifts" are seen as necessary for modernising healthcare, some HCPs raised concerns about the feasibility of implementing such ambitious changes without adequate funding and support for frontline staff.
🧵 7/8

@simisola10
@DrRichDune