Elena

[Elena @elena_ycl]

#NewProfilePic

[Elena @elena_ycl]

Zzz

[Elena @elena_ycl]

Brand image = fresh tomatos
@lets_NEUROmkt

#NMKTRCH #MKTINGNEURO #XperientialMkt

[Xueru WANG @XueruWANG3]

I want to share this AD, that's so interesting for the brand.
@lets_NEUROmkt

#NMKTRCH #MKTINGNEURO #XperientialMkt

[Elena @elena_ycl]

A model in mind, a succes in business
@lets_NEUROmkt

#NMKTRCH #MKTINGNEURO #XperientialMkt

[EMILY @Irisemily]

Virality has a recipe (J.Berger): STEPPS

U can use this model to create an advertisement to promote a product
U manage to get viral:the message u want to share will travel very fast and ur visibility will be over the clouds

@lets_NEUROmkt #NMKTRCH #MKTINGNEURO #XperientialMkt

[Elena @elena_ycl]

Human brains can easily be trick by numbers
@lets_NEUROmkt

#NMKTRCH #MKTINGNEURO #XperientialMkt

[EMILY @Irisemily]

Be careful how you present prices. The human brain is easily influenced by small details.

The larger the amount of characters, the larger the price SEEMS TO BE.

@lets_NEUROmkt #NMKTRCH #MKTINGNEURO #XperientialMkt

[Elena @elena_ycl]

Neuroscientific knowledge increases sales, so why not!
@lets_NEUROmkt

#NMKTRCH #MKTINGNEURO #XperientialMkt

[Michele Moruzzi @MoruzziMichele]

NeuroPricing
use of neuroscientific knowledge to make business
@lets_NEUROmkt
#MKTINGNEURO #NMKTRCH #XperientialMkt

[Elena @elena_ycl]

Brand identity + Brand image = A Brand
@lets_NEUROmkt
#NMKTRCH #MKTINGNEURO #XperientialMkt

[Sarah Lafare @SarahLafare]

There is a difference between the #identity & the #image of a brand. The identity is made by the brand, it's what they want to transmit, while the image is made by the customers depending on what they get.
@lets_NEUROmkt #NMKTRCH #MKTINGNEURO #XperientialMkt

[Elena @elena_ycl]

This is sad...
@lets_NEUROmkt

#NMKTRCH #MKTINGNEURO #XperientialMkt #negativemotions #negativemotion

[Elena @elena_ycl]

Das Auto.
Surprises their customer as well as they surprise the child in the video. #Volkswagen
@lets_NEUROmkt

#NMKTRCH #MKTINGNEURO #XperientialMkt

[Elena @elena_ycl]

People buy brand to become what they wish to become, but I don't think I can offer a Chanel.

@lets_NEUROmkt

#NMKTRCH #MKTINGNEURO #XperientialMkt

[Elena @elena_ycl]

This is the best user experience I have ever had with ketchup and mustard. They have it in Japan.

@lets_NEUROmkt

#NMKTRCH #MKTINGNEURO #XperientialMkt

[Elena @elena_ycl]

Virality can literally make people become popular to the whole world on the next day morning.

@lets_NEUROmkt

#NMKTRCH #MKTINGNEURO #XperientialMkt

[Elena @elena_ycl]

Will it blend? It's a virality and social validation, but please don't blend an iPhone. It pains me to see it.

@lets_NEUROmkt
#NMKTRCH #MKTINGNEURO #XperientialMkt

[Elena @elena_ycl]

That is such a great and accurate example

@lets_NEUROmkt #NMKTRCH #MKTINGNEURO #XperientialMkt

[EMILY @Irisemily]

Has it happened to you that an ad almost talks to you? It is PERSONALIZED PERSUASION

Many brands use this to connect better with you, their potential user

An example for us who struggle to get out of bed in the mornings😴

@lets_NEUROmkt #NMKTRCH #MKTINGNEURO #XperientialMkt

[Elena @elena_ycl]

Brain is a very complicated parts. Not even the scientists understand fully about our human brains
@lets_NEUROmkt #NMKTRCH #MKTINGNEURO #XperientialMkt

[Pierre-Adrien Mathieu @PierreAMathieu]

@lets_NEUROmkt
#NMKTRCH #MKTINGEURO #XperientialMkt
The theory of the triune model of the brain presented by MacLean considers each of these parts of it as independently conscious, and as elements added to the brain during human evolution.
These 3 layers are :

[Elena @elena_ycl]

That’s why brand image and identity is so important to a company.
@lets_NEUROmkt #NMKTRCH #MKTINGNEURO #XperientialMkt

[Sarah Lafare @SarahLafare]

There is a difference between the #identity & the #image of a brand. The identity is made by the brand, it's what they want to transmit, while the image is made by the customers depending on what they get.
@lets_NEUROmkt #NMKTRCH #MKTINGNEURO #XperientialMkt

[Elena @elena_ycl]

Branch image is not the same as brand identity
@lets_NEUROmkt #NMKTRCH #MKTINGNEURO #XperientialMkt

[Michele Moruzzi @MoruzziMichele]

Brand image vs brand identity
brand identity = what the brand wants to transmit
brand image = what the target market has in mind (happens in the mind)

@lets_NEUROmkt
#MKTINGNEURO #NMKTRCH #XperientialMkt

[Elena @elena_ycl]

Price and value are different! They cannot exactly represent each other.
@lets_NEUROmkt #NMKTRCH #MKTINGNEURO #XperientialMkt

[Constance Mangeot @ConstanceMgt]

Did you know that #price and #value are different?
The first one is about the money the customers are asked to pay and the value is about what they are willing to pay. So to summary in one equation : value >= price =purchase
@lets_NEUROmkt #NMKTRCH #MKTINGNEURO #XperientialMkt

[Elena @elena_ycl]

@XueruWANG3

[Elena @elena_ycl]

This is not only just gambling ads but also scarcity and very vivid to the audience (red advertisement)

#NMKTRCH #MKTINGNEURO #MktingGambling @lets_NEUROmkt