Felipe M Affonso

Assistant Professor of Marketing at @OKState 🤠 | Ph.D. in Marketing @UFWarrington 🐊

[Prolific @Prolific]

New pre-print: "AI Agent Prevalence and Data Quality Across Multiple Online Sample Providers,” led by Prolific's research sciences team and researchers from @MSFTResearch, @okstate, @LMU_Muenchen, @queensu, and The Research Heads. 🧵

[Felipe M Affonso @felipe_maffonso]

Thanks for featuring my paper!

[brandingsig @BrandingSIG]

Brand Research Spotlight! Dr. Felipe Affonso's JM Paper: "Marketing by Design: The Influence of Perceptual Structure on Brand Performance"
https://t.co/f1rQgwZthH

[Felipe M Affonso @felipe_maffonso]

@lucas_stanzione @SucumbaEA Tem fácil pra baixar a .ISO, mas tem todo um esquema de rodar com compatibilidade com windows antigo pq o jogo é velho. Mas recomendo. É divertido pra quem tem a nostalgia e jogou no passado.

[Felipe M Affonso @felipe_maffonso]

@lucas_stanzione @SucumbaEA Foi o conjunto todo que me fez lembrar. Lembrei da historinha inicial do Wesley (o Crunch) tomando chuva de bike, etc. Tem muitos anos que eu joguei (e zerei), mas é um jogo que eu jogava bastante com meu irmão e meu pai na época, aí ficou fácil lembrar.

[Felipe M Affonso @felipe_maffonso]

@dhiegolt @SucumbaEA Jazz Jackrabbit?

[Felipe M Affonso @felipe_maffonso]

@GatoMestre99ins @SucumbaEA Manhunt?

[Felipe M Affonso @felipe_maffonso]

@edmotters Então toma https://t.co/V4VDv28cgB

[AMA @AMA_Marketing]

Intel recently revamped its visual identity, and its new logo is all about symmetry and balance. An @ama_journals study shows that design elements like these can reinforce a brand's practical benefits. https://t.co/Xz2vQRkdsC

[OOIR @ObserveIR]

Trending in #Business:
https://t.co/4eaMMMSS7t

1) Deep learning & automatic content generation (@IJRMktg)

2) In-store endcap projections

3) Nudging App Adoption (@JofMarketing)

4) Perceptual Structure & Brand Performance

5) Bank Accounts & Couples’ Relationships (@JCRNEWS)

[Journal of Marketing @JofMarketing]

How does #design affect consumers' perceptions of a #brand? A new Journal of Marketing study explores how marketers can capitalize on the power of #perception. Listen to this JM Buzz episode for more 🎧🎧🎧

@felipe_maffonso #logos #marketing
https://t.co/S7uJSYsH4y

[Felipe M Affonso @felipe_maffonso]

Very excited to share our paper recently published at the Journal of Marketing where we investigate how the visual design of different marketing communications (e.g., logos, retail environments, product packages) influences brand perceptions!

@AMA_Marketing @ama_journals

[Journal of Marketing @JofMarketing]

Can #design elements encourage perceptions of how a #brand is perceived? A new Journal of Marketing study explores how marketers can capitalize on the power of #perception: https://t.co/iWm0n7gbm0

By @felipe_maffonso and Chris Janiszewski

#logos #graphicdesign #marketing

[Felipe M Affonso @felipe_maffonso]

@BecomingDataSci Me!

[Felipe M Affonso @felipe_maffonso]

@Zap_shit @MusicIdentifier

[Felipe M Affonso @felipe_maffonso]

Designing a logo or a package for your brand? The visual design can influence beliefs about brand performance!

Check out this amazing 3-minute practical summary of my recent @JofMarketing publication (w/ Chris Janiszewski)!

[Science Says @ScienceSaysHQ]

🎓 Choose your designs wisely. Research found that:

🔲 Structured design makes you feel reliable.
(e.g. straight lines, squares, symmetry)

👉 Use it to sell safe and effective products.
(e.g. medical devices, work boots, tax advisory)

[Felipe M Affonso @felipe_maffonso]

@Akshina4 @MichiganRoss Congratulations Akshina!

[Felipe M Affonso @felipe_maffonso]

@AdaAka18 @StanfordGSB You're awesome, congrats!!

[Felipe M Affonso @felipe_maffonso]

@Rodrigo_dsdias @EeshaSharma @DukeFuqua Congratulations!!

[Journal of Marketing @JofMarketing]

Consumers enjoy products, services, and experiences more when they happen as a result of serendipity rather than personal choice. Learn more: https://t.co/nKp5iXwnCE

By Aekyoung Kim, @felipe_maffonso, @JulianoLaran, and @KristinaDurante

[UF Warrington College of Business @UFWarrington]

Congratulations to the 10 Warrington students who were honored with @GlobalGators Outstanding Achievement Awards, including Felipe Affonso, FNU Divya, Minmo Gahng and Hae Jin So for being nominated for monetary scholarships. https://t.co/FiiXcd9WcA