Sponsy

The modern all-in-one sponsorship manager for newsletters, podcasts, and other publications.

Tweet about product updates and the media business

[Miguel Correia @sircon]

I looked at 13,841 sponsorship prices recorded in @getsponsy over the last year.

Here’s what newsletter sponsorship pricing looked like:

1 – 25k subscribers = $400 typical · $900 higher end · $2,300 top end
25 – 50k subscribers = $300 typical · $1,000 higher end · $1,500 top end
50 – 100k subscribers = $500 typical · $800 higher end · $2,100 top end
100 – 250k subscribers = $600 typical · $1,100 higher end · $1,700 top end
250k+ subscribers = $5,000 typical · $7,100 higher end · $9,600 top end

Typical = the middle price. Higher end = roughly the top quarter. Top end = roughly the top 10%.

Based on priced sponsorship slots from 100+ newsletters over the last 12 months.

The surprising part: between 25k and 250k subscribers, the typical price barely changes.

List size alone is a poor guide to what a newsletter sponsorship costs. The audience and positioning matter a lot.

P.S. These are Sponsy’s internal numbers, so this isn’t a clean view of the whole market. We mostly work with premium media companies, which likely pushes these prices above what you’d see across all newsletters.

[Miguel Correia @sircon]

I've been drawing and building the new onboarding experience for @getsponsy for the last week and still on it.

I went already through 4 iterations. The goal is reduce the number of steps needed vs the reward of having the best showcase value for the user.

It is a tricky balance...

[Sponsy @getsponsy]

@tldrnewsletter @OverstoryMedia https://t.co/jtapmt9TTa

[Sponsy @getsponsy]

🟪 Sponsy Product Update 🟪

Automations just got smarter 🎉

Now you can schedule by business day & time — no more 3am reminders or Sunday night reports 😅

Keep sponsors happy + engaged at the right time.

Thanks @tldrnewsletter , @OverstoryMedia & co for pushing this! 👇

[Sponsy @getsponsy]

@PavelTseluyko @cluely @alex_barashkov @im_roy_lee @harmonic_ai @vladtenev @passionfrootme Thanks for the mention ❤️

[Sponsy @getsponsy]

https://t.co/OGPfoktJgE

[Sponsy @getsponsy]

🟪 Sponsy Product Update 🟪

Create Automations Faster with Templates 🎉

We’re rolling out Automation Templates to help you get automations up and running in seconds. These pre-built workflows tackle common use cases across publishers and spark new ideas 💡

[Sponsy @getsponsy]

@itsjohnapolinar 👋👋👋

[Nick Hageman @NickHageman3]

@itsjohnapolinar @NotionHQ for all content. @getsponsy for ads.

[Sponsy @getsponsy]

@WouterTeunissen Great trailer!

[Sponsy @getsponsy]

💸 Hide Storefront Prices – Keep pricing flexible by removing prices from view.

🧭 Ad Placement Helper – Add helpful context when picking placements.

[Sponsy @getsponsy]

🟪 Sponsy Product Update 🟪

Better Storefront, Smoother Deals 🎉

We’ve rolled out a bunch of updates to give you more control over how deals flow into Sponsy—and how they’re created from your storefronts.

Here’s what’s new 👇

[Sponsy @getsponsy]

⚙️ Default Deal & Slot Status – Control where new deals land in your workflow from the start.

📆 Limit Calendar Dates – Exactly define the available booking window.

[Sponsy @getsponsy]

https://t.co/LSqrencmoO

[Sponsy @getsponsy]

🟪 Sponsy Product Update 🟪

We’re proud to introduce a game-changing update: Customer Portal 2.0!
✨ Live ad previews
✨ Automated image cropping & conversion
✨ Downloadable PDF reports (!)
✨ And honestly? It’s just a joy to use.

Full update in the comments 👇

[The Newsletter Conference @NewsletterConf]

We have some pretty amazing companies sponsoring The Newsletter Conference this year:
@ezoic, @kit, @SparkLoopHQ, @ad_butler, @BuySellAds, @CollabWORK_co, @knightfdn, @m_intercept, @OmedaDataDriven, @RevContent, @getsponsy, Thanks, @JoinSubtext, & Traffic Grid

[Sponsy @getsponsy]

@tldrnewsletter https://t.co/apNBOXJXrY

[Sponsy @getsponsy]

🟪 Sponsy Product Update 🟪

Sell More with Your Customer Portal 💰

You can now embed a Storefront directly into your Customer Portal. Use it to facilitate renewals, negotiating dates and of course push more inbound sales! 🚀

Kudos to the @tldrnewsletter's team for the request

[Sponsy @getsponsy]

https://t.co/HjgqNbVcxE

[Sponsy @getsponsy]

🟪 Sponsy Product Update 🟪

Send emails directly from Sponsy ✉️

Switching between Sponsy and your email client just to send a quick message can be repetitive 😴

You can now connect your email account to Sponsy, allowing you to send emails without leaving the platform 🙌