@johnbarratt76 @timjcarden Agree. The goal of a continuity (subscription) product is to create customers; branding comes second. I interviewed with Durbin and his backers right after the UniLever deal and they shared some of their numbers with me. Their end-game was retail and they never made it that far
@GardenTreena @MzBehavn73@RonFilipkowski No, its not ‘readily available.’ Tax records are confidential and privacy protected. You can’t just log onto irs dot gov and start browsing through returns
@ehdecker@rorysutherland I spent the late ‘90s running the Starbucks assignment for my agency. I was at SODO when they celebrated opening their 1,000th door. That company no longer exists…
@Elroythecat I ran a half a dozen focus groups when panelists told us (paraphrasing) “I don’t care if it cures cancer, there is no way in hell I’m buying it.”
Which is my subtle way of saying that even the greatest ad in the world can’t sell a bad product
@rscottri@SaysSimulation One of these days, C-level executives will wake up and realize that the aircraft mechanics and engineers can run the company better than they can build airplanes
@davetrott Bourdain also wrote a magnificent paragraph, or two, in Kitchen Confidential about how cooking is Craft, not an Art. Too many ad folk talk about their work as something similar to Michelangelo when it's really the work of the craftsmen who built the Chapel
@rshotton From my youth I recall an ad for Ford featuring Colin Chapman of Lotus after winning two consequitive world championships in dominating fashion;
“Lotus won two, one-two”