Hardy

SEO consultant

[Hardy @hardyintl]

It's the Enlightenment versus the Dark Ages.

[Hardy @hardyintl]

@lilyraynyc And they're cheaper than Uber now.

[Cyrus SEO @CyrusShepard]

Study of 15K URLs shows that articles receiving Major Rewrites (30-100% of content) vastly outperform minor/moderate updates

Even minor content updates helped, but content with no update performed the worst (1/2)

[Governor Newsom Press Office @GovPressOffice]

WOW! FOX NEWS CAN’T STOP TALKING ABOUT ME (GAVIN C. NEWSOM), AMERICA’S FAVORITE GOVERNOR!!! TONIGHT THEIR ENTIRE PRIMETIME LINEUP WAS ABOUT ME! JESSE WATTERS KEPT CALLING ME “DADDY” (VERY WEIRD, NOT INTERESTED, BUT THANK YOU!). SEAN HANNITY (VERY NICE GUY) NEARLY CRIED BECAUSE I WON’T TAKE HIS “ADVICE.” SORRY SEAN!!!! THEN THEY DRAGGED OUT THE B-TEAM OF DUMB DUMBS: “MEATBALL RON,” TOMI “TOILET” LAHREN, AND TEDDY “CANCUN” CRUZ (HE EVEN FLEW BACK SPECIAL FROM MEXICO!) ALL WHINING ABOUT ME, GCN! THEY HAD TO “PLAY THE MUSIC” TO SHUT TED UP ABOUT MY BEAUTIFUL HAIR (I GET IT! SO JEALOUS!). TOTAL DISASTER. MAGA HATES ME BECAUSE THEY HATE YOU. THEY HATE THAT CALIFORNIA IS THE 4TH BIGGEST ECONOMY IN THE WORLD. THEY HATE THAT CRIME IS DOWN, THAT WE’RE #1 IN FARMING (I LOVE THE FARMERS!), MANUFACTURING, TOURISM & TECH… ALL WHILE WE GIVE AFFORDABLE HEALTH CARE, FREE SCHOOL MEALS (MAKE AMERICA PREGNANT AGAIN!), PAID “BABY LEAVE” FOR MOMS (THEY SHOULD NOT RETURN ANYWAYS!!), $20 MINIMUM WAGE & SO MUCH MORE FOR THE PEOPLE!!! THEY HATE THAT DEMOCRATS ARE WINNING. FOX & MAGA HAVE NEWSOM DERANGEMENT SYNDROME!!! THEY SHOULD CRY HARDER! SAD!!! — GCN

[Chris Long @chris_nectiv]

SEOs, this is a MUST read.

This article uncovered ChatGPT's "Reranking Model" and found freshness, intent + vocabulary search are key signals:

[Carlos Eduardo Espina @Carlos_E_Espina]

United States citizen arrested by Border Patrol in Pico Rivera, California. 🇺🇸

[Gabrielius Landsbergis🇱🇹 @GLandsbergis]

🧵1/4
Russia’s Deputy Foreign Minister recently stated that, in order to achieve peace, NATO must “withdraw” from the Baltic states. Many found this shocking—but the demand is not new.
As early as the 1990s, when it became clear that newly independent states from the former Warsaw Pact and the Soviet Union might join NATO, the Alliance sought to assuage Russian concerns by signing the NATO-Russia Founding Act in 1997. The document aimed to mitigate Russian objections to NATO’s enlargement.
One of its key political commitments was that NATO would refrain from deploying “substantial” permanent combat forces in the territory of new member states. In return, the Act reaffirmed core international principles, including respect for sovereignty, territorial integrity, and the UN Charter.
Russia has since repeatedly violated these very principles - most notably with its full-scale invasion of Ukraine in 2022.

[Jason Kint @jason_kint]

Incredible work being done by the press to keep facts building on facts. Grateful. This entire WSJ report overnight starting with this lede on how White House orders sparked LA crackdown is both chilling and informative. /1

[Cyrus SEO @CyrusShepard]

How to get links in AI search?

A recent leak of Claude's system prompt shows how likely it is to research + include links to specific sites

Terrific summary via @HannsKronenberg

"Whether Claude links to a source depends partly on the search categories ... but just as important is whether the content can be easily paraphrased – or if it includes something users can only get from the linked page."

This includes assets like:

• Interactive tools  🛠️
• Live, updated data sets 📊
• Genuine UGC (reviews, testimonials, ratings) ⭐
• Local, personal, or niche info AI can’t figure out 📍
• Value-add, expert perspective 🧠

In short, content that is the *opposite* of "commodity content" - this isn't content that anyone can create, but content that's unique and difficult to produce/scale and provides distinct value.

Link in comments 🔗

[Jason Kint @jason_kint]

The Verge comes in with a massive scoop on the backstory reporting it was Musk - and Sacks - behind the scenes trying to blow up IP to train AI on behalf of his allies. This wouldn't be a surprise to anyone. /1

[Marlene Robertson🇨🇦 @marlene4719]

Like all of us, she is horrified at how stupid he is.

[Matt Johansen @mattjay]

🧵 THREAD: A federal whistleblower just dropped one of the most disturbing cybersecurity disclosures I’ve ever read.

He's saying DOGE came in, data went out, and Russians started attempting logins with new valid DOGE passwords

Media's coverage wasn't detailed enough so I dug into his testimony:

[Tristan Snell @TristanSnell]

The Trump administration is now saying they might unite with other countries against China, regarding trade

This was LITERALLY the Trans-Pacific Partnership (TPP), which Obama negotiated in 2016

In 2017, Trump WITHDREW the US from the TPP (!!!)

THE STUPIDITY IS OFF THE CHARTS

[Tymofiy Mylovanov @Mylovanov]

Zelensky: We have captured two Chinese soldiers on Ukrainian territory.

We have their documents, even credit cards. They are citizens of China.

I believe the United States of America needs to pay more attention to what is happening today. 1/

[Timothy Snyder @TimothyDSnyder]

"The Imperialism Has no Clothes: JD Vance in Greenland"
My latest essay: link via image below or profile

[Tymofiy Mylovanov @Mylovanov]

Zelensky: Russia wants to keep the war going. NATO membership is off the table. The U.S. is backtracking on a ceasefire. Crimea is dying under occupation. Ukraine leads in drone warfare. Europe must step up. 0/

[Angry Staffer @Angry_Staffer]

It’s funny how all those big protests just disappeared after the election, despite worsening conditions for Gaza.

Almost like they were being disingenuously amplified to sway voter opinion, or something.

[Gabrielius Landsbergis🇱🇹 @GLandsbergis]

The Trump-Putin Pact already exists, and we should act accordingly. There are some things we will never change with nice words or smart clothing. If you are worried about those things, you should understand where Trump's tactics come from. From Russia.
A thread. 🧵1/14

[Roman Sheremeta 🇺🇸🇺🇦 @rshereme]

Former President of Poland Lech Wałęsa wrote the following letter to Donald Trump:

1/n

[Malinda 🇺🇸🇺🇦🇵🇱🇨🇦🇮🇹🇦🇺🇬🇧🇬🇪🇩🇪🇸🇪 @TreasChest]

Listen to the Finnish president—this is what a real leader sounds like, unlike the nonsense Trump says.

[Madi Kapparov @MuKappa]

While it is easy to explain away DC's erratic behavior toward European allies by calling Trump a Russian asset, which he probably is, China is not the sole long-term threat to the US economic dominance. The other is the EU.