Top Tweets for #AdTechEconomicForum
Masterful thread here of what got covered in today's @acasale interview w/ @triscari
Question I have is if @IndexExchange views themselves as a tech partner to pubs, then why don't they charge a tech fee (aka SaaS) vs revshare for the value they provide? #adtecheconomicforum
The Shift to Sell-Side Curation, Err, Decisioning
We're off to a good start, @triscari notes the Canadian representation is strong at #atef #adtecheconforum with @acasale @IndexExchange @rbeeler
A little background of Casale > Index history to establish why Index is now committing to this new future.
Tom says Index is in a "prime position"

🔥 panel moderated by @ericfranchi “The openweb is at stake. If AI-driven experiences are the primary way people access information, will they still venture into the open web? The next $100B adtech co will be one that monetizes AI-driven experiences." #AdTechEconomicForum

Shots fired 💥
@bokelley not interested in funding co's that solve for the antiquated 'open web' as the sun has already set on that paradigm ... Great start to #adtecheconomicforum #ATEF 😂

The gravity of walled garden data trades.
“Feed DSPs what they need to eat, good data”
“Companies are to afraid of change and reimagining the way the Adtech ecosystem works”
#adtecheconomicforum #adtech $CAUD

My favorite panel topic Audience Data.
“The future is about empowering brands and publishers data, and enabling the data as a utility outside of the walled gardens”
#adtecheconomicforum #adtech #data $CAUD

QUESTION
“If you were working at a DSP or SSP what advice should you give�� Laura Martin, Needham & Co asked Sir Martin Sorrell
“I would tell them to run for the hills”.
Hell yes! Consolidated & unified into a single system, or AudienceCloud
$CAUD #adtech #adtecheconomicforum

Our CEO, @BillWise, hosted a panel at the #AdTechEconomicForum. Thanks to the panelists, @apolloglobal's Reed Rayman, @Landmark's John Kunschner, and @GTCRLLC's Stephen Master for the engaging conversation. #AdTech #Finance

“It feels like the next vintage is emerging…advertising is eating the world” - @ericfranchi
“There is a talent gap in our industry…How do we get out of the mindset that we know everything?” - @bokelley
#adtecheconomicforum
@sanjapartalo
Darcy Frisch

“The largest companies in the world have inserted themselves into commerce, and they charge a toll.” - @joemarchese
#adtecheconomicforum

Great panel on #adtech private equity, investment banking and M&A.
“Adtech is an A as an opportunity in 2024 going forward as it rekates to mergers, build new platforms, consolidating and deploying capital” - Reed Rayman, Apollo
#adtech $CAUD #adtecheconomicforum

“The open internet will grow faster than the monopolies of the walled gardens”. - Laura Martin, Needham & Co
Yes!! We couldn’t agree more @CollectiveAud That’s our mission to build the first open #adtech ecosystem at $CAUD #adtecheconomicforum

Be sure to connect with Samantha Giaver, Head of Global Sales, and Bernd Bube, CEO, who are attending the AdTech Economic Forum tomorrow.
#adtech #salesforce #adtecheconomicforum Beeler Tech Quo Vadis Newsletter

#CMO tenure is less than 2 years and falling. At the #AdTechEconomicForum, Shenan Reed, Global Chief Media Officer at General Motors, and Ian Whittaker, MD & Owner, Liberty Sky Advisors, will discuss how CMOs can speak the CFO’s language. Apply to attend: https://t.co/jTMYBA1ihP

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