Dave Hutton

SEO Professional/Marketer. Ohioan now living in the Mountain West. Partaker of the outdoors, two wheeled machines and good beer.

[Mic King @VeryWellVersed]

How does this super smart guy keep showing up in my timeline? Sheesh! So good!

[Ross Hudgens @RossHudgens]

I've talked to dozens of CMOs over the past month and the trend is clear: pessimism about whether their current agency "gets" GEO.

Highlighted below, the growth in searches are unlikely to be new demand -- it's hesitation about whether or not someone's current vendor "gets" it.

[Lily Ray 😏 @lilyraynyc]

Aaand we are back to 2019 SEO 😅

[Cyrus SEO @CyrusShepard]

Q. How much traffic growth can you expect from SEO?

A. Great question! If you regularly create good content, earn authorative links, and provide a great user experience, you can expect -20% to -50% traffic growth in 2025 alone

[Dave Hutton @huttondh]

@RossHudgens Currently experiencing this, even for english to english speaking targets (US vs CA) are wildly different in monthly volume, competition, CTR% and yes AOV. Solid take @RossHudgens

[Lily Ray 😏 @lilyraynyc]

Me, always: I hate how much the world has the wrong idea about the SEO industry

My inbox:

[Dave Hutton @huttondh]

Hey #seo peeps out there. Any experience with google flagging merchant center products as "alcoholic beverages" instead of furniture? Asking for a friend.

[Cyrus SEO @CyrusShepard]

Until it (possibly) gets taken down by Google's lawyers, here's a direct link to the leaked Google ranking API docs

"google_api_content_warehouse v0.4.0"

Save these pages!

https://t.co/8RgmoF69z9

[Ross Hudgens @RossHudgens]

Good SEO shares many similarities with good investing.

Invest in performance over decades, not weeks.

Play the long game to endure through traffic swings.

Look at underlying value, not what it trades at today.

Diversify and don’t put all of your eggs in one basket.

[Dave Hutton @huttondh]

@lilyraynyc literally did this yesterday to aggregate a number of large multi-competitor ranking footprint exports with same columns. So utterly amazing.

[Dave Hutton @huttondh]

@5le I'm down for that, happy to contribute.

[Dave Hutton @huttondh]

@lilyraynyc The golden days knows!

[Dave Hutton @huttondh]

@CyrusShepard Have always felt it a new "established" or "credible" domain valuation that replaced OG domain authority. In general feels like some Sartwell's "beauty" conversation in philosophy but in digital form. Something known and agreed upon but not provable.

[Dave Hutton @huttondh]

@lilyraynyc Definitely utilizes the word "guru" in their linked in profile...

[Utah Daily Snow @WasatchSnow]

Four years since our lives changed for the better

[Dave Hutton @huttondh]

Just an honest reflection, I'm often grateful to be working on a smaller team than my past roles in SEO and marketing in general. It's beyond rewarding to still be in the weeds in so many ways.

[Barry Schwartz @rustybrick]

Sites dropping out of Google Search over weekend and coming back on weekdays - it coincides with the unconfirmed Google algorithm updates but is it a Google bug or is it a site quality issue (edging of indexing) https://t.co/Onzeytsy7x hat tip @Giridja @TomekRudzki

[Dave Hutton @huttondh]

@CyrusShepard @searchliaison For the record zero new pages were launched. It’s simple generic search results serving notably more product and collection pages in the e-commerce space. Granted it was a sale month we made some small tweaks for but not enough for this shift.