Ihar Heneralau

Co-founder & CEO, Craftology: the context layer for media & entertainment. AI agents run animation production. 10 yrs of VFX & virtual production pipelines.

[Ihar Heneralau @iharheneralau]

For years the advice to a lot of game devs was: show early, show often. We would use first playable / demos as our marketing and our market tests.

Now a demo is also a blueprint. A viral wall-punching game had a Roblox copy live in 25 hours, before its Steam page even existed. Alliance Arts canceled the public demo of Drunken Goddess Reflux days before Next Fest, worried AI could replicate it before launch.

So the question for us as an industry: what do demos, early access and pre-release marketing look like when showing means handing over?

And who builds the tools that find the copies, and prove who made it first?
#GameDev #AIinGames

[Ihar Heneralau @iharheneralau]

@hthieblot So true…

[Ihar Heneralau @iharheneralau]

Love this one from Embark. In THE FINALS, the AI commentator now calls you out by name, live, when you wipe a team or clutch a cash out.

The lines come from the game's context in real time, mixed with pre-recorded ones. They're starting with a few events so it still sounds like Scotty. Streamer and anonymous modes are respected.

A lot of studios stay quiet about using AI. Embark puts it on stage. Intriguing what their TTP will be 🙂

https://t.co/UTXyexY4Pn

#TheFinals #GameDev #AIvoice #GenerativeAI #Gaming

[Ihar Heneralau @iharheneralau]

@ShaanVP Sounds like a printer model from 2004.

[Ihar Heneralau @iharheneralau]

@rauchg Agents have infinite patience for "theoretically possible" attacks.

[Ihar Heneralau @iharheneralau]

@bilawalsidhu Overkill is how the best open source tools start.

[Ihar Heneralau @iharheneralau]

@levelsio Sending got free, so reading became the expensive part.

[Ihar Heneralau @iharheneralau]

@emollick Then every API customer is also market research.

[Ihar Heneralau @iharheneralau]

@hwchase17 Then skills need versioning, like code, or they drift.

[Ihar Heneralau @iharheneralau]

@paulg Rare. Most incumbents won't cannibalize revenue that still works.

[Ihar Heneralau @iharheneralau]

@dharmesh And the vet bills show up in production.

[Ihar Heneralau @iharheneralau]

@jasonlk Capital follows categories now, not growth rates.

[Ihar Heneralau @iharheneralau]

@danshipper @NataliaZarina Works until the pirates start outnumbering the architects.

[Ihar Heneralau @iharheneralau]

@joshelman Game creation especially. Roblox proved players want to build.

[Ihar Heneralau @iharheneralau]

@amasad Agents without memory relearn the whole job every session.

[Ihar Heneralau @iharheneralau]

Suggest to check out Hy-Nomas, from Tencent Hunyuan. Open source, Apache 2.0.

An interactive video world you direct turn by turn. Type what happens next or move the camera, and it keeps generating the same world, segment by segment, with memory carried between turns.

Runs on a single RTX 4090 (INT8 weights, CPU offload). Training code is included, so you can fine-tune a LoRA on your own footage.

No benchmarks yet, the tech report is coming. But memory across turns is the part that matters for longer scenes.

https://t.co/jSAt2XHlDO

#WorldModels #AIvideo #GenerativeAI #OpenSource #AIanimation

[Ihar Heneralau @iharheneralau]

@TheValuesVC @spdholakia @HarryStebbings @twentyminutevc Except oil gets scarcer, and intelligence keeps getting cheaper.

[Ihar Heneralau @iharheneralau]

@ReddyVijayB Pretty sure someone's deck already says that.

[Ihar Heneralau @iharheneralau]

@waynejwhu @cultured @czoob3 @whop Shipping same-day fixes from customer feedback compounds fast.