Marti Sanchez

CEO of Influence Podium — helping B2B CEOs create thought leadership content at scale to generate inbound opportunities. MBA and Podcast host. 🏀. DMs open.

[Marti Sanchez @itsmartisanchez]

Helping share and spread the stories of people I believe in is the reason I started https://t.co/gIDceCldCY

Working with dope leaders like @agazdecki and our other amazing clients makes me proud of what we're building.

Not done yet!

[Andrew Gazdecki @agazdecki]

How @microacquire helps streamline due diligence for startup buyers by showing true SaaS revenue metrics...

Shout out to my buddy @itsmartisanchez for helping me put together some awesome video content!

[Marti Sanchez @itsmartisanchez]

If you’re a good writer…
write content.

If you’re good with a camera…
record video content.

Whatever it is that you’re good at, focus on that.
Because we tend to stick to what we like.

And content marketing is a long-term game.

[Marti Sanchez @itsmartisanchez]

Ceteris paribus, I'll hire the employee with the best personal brand.

[Marti Sanchez @itsmartisanchez]

@JuiceboxCA I've seen many players praise him too. Not sure if he brings anything to the table Doc didn't, but oh well we'll see.

[Marti Sanchez @itsmartisanchez]

@rgeller Worth sharing!

[Marti Sanchez @itsmartisanchez]

Love to see my podcast mentioned on @rgeller's new post.

I love reading about the future of PR, and I think he makes some great points here.

Check it out below 🔽

[Bob Geller @rgeller]

New post] Tesla slams the brakes on #PR https://t.co/I3Ukwxyz14 with great content from @fredlambert @itsmartisanchez @tedkitkat and @FusionPR Sorry @Frank_Strong here's one more story on this

[Marti Sanchez @itsmartisanchez]

B2B marketing has been disrupted.

Here's how:

[Jon Sakoda @jonsakoda]

Founders are called “optimists” and are accused of seeing the best in bad situations.

Don’t be confused - nobody understands the risks of failure better than a founder.

Optimism is not a choice in a startup - it’s the only path forward. You keep going when others give up

[Marti Sanchez @itsmartisanchez]

@allthingsmarco Yoo 🔥🔥🔥

[Marti Sanchez @itsmartisanchez]

How to get results in Twitter (as a B2B company):

• Niche-down (pick 1-2 central topics)

• Create high-quality content around your niche, consistently

• Drive conversations in the comments and DMs

It’s easy but you’ll have to be patient.

[Marti Sanchez @itsmartisanchez]

One of the biggest content marketing mistakes I see B2B companies make:

(and damn, it pisses me off…)

We all know how important content marketing is to drive demand generation and inbound revenue.

And it makes me so happy to see more B2B companies investing in it.

[Marti Sanchez @itsmartisanchez]

@allthingsmarco Lmk

[Marti Sanchez @itsmartisanchez]

@Taylor_Nieman Idyllic is my fave -- it's very similar to how we say it in Spanish and Catalonia!

[Marti Sanchez @itsmartisanchez]

The more content ≠ the better.

Now, don’t get me wrong.

You need to create high-quality content and be very consistent with it.

But there will be a point where you get diminishing returns.

That’s when you invest in distribution.

[Marti Sanchez @itsmartisanchez]

Not everyone wants to commit 30 min of their time to listen to your podcast or read your articles.

But they’ll be open to a “1-min date” of microcontent.

So make sure you’re getting the most juice out of your oranges.

#b2b #contentmarketing #personalbranding

[Marti Sanchez @itsmartisanchez]

One of the biggest content marketing mistakes I see B2B companies make:

(and damn, it pisses me off…)

We all know how important content marketing is to drive demand generation and inbound revenue.

And it makes me so happy to see more B2B companies investing in it.

[Marti Sanchez @itsmartisanchez]

• Cut the best 1-min video highlights and put them on LinkedIn and Instagram.

• Take the best quotes of the articles and put them on Twitter.

• Use 3-4 paragraphs and rewrite them for LinkedIn.

• Publish the article on Medium and Quora.

[Marti Sanchez @itsmartisanchez]

What’s the ROI of this thread?

I have no idea... and I don’t care.

Content marketing runs into the same walls over and over:

How do you measure results?

And here’s the problem:

90% of your content should not be optimized for lead generation.

[Marti Sanchez @itsmartisanchez]

@philmvella 😂😂😂