Bob Geller

President of Fusion PR ( news junkie, music lover, dad.

[Seth Menacker @Seth_Menacker]

@EvanandTikiWFAN @EvanRobertsWFAN @TikiBarber @ShaunMorash I hope this is part of the Evan and Tiki plan reveal today at 1:25pm... @NFL @NBA @MarchMadnessMBB @MarchMadnessWBB

[Bob Geller @rgeller]

@jleecary @GovPressOffice Yeah and your man has the answer? What a joke

[Bob Geller @rgeller]

Watching RobinHood CEO Vlad Tenev on CNN - great PR for them - something got bleeped out when he was discussing tracking politician’s trades, did anyone manage to lip read what he said?

[Bob Geller @rgeller]

Enjoyed having @StaceyRossCohen on the #DoneandDoner podcast. TY for sharing your insights.
It was a nice chat on the changes rocking #PR, w advice for agency and internal comms teams.
Check it out, on Spotify https://t.co/yeIhc7zOG2
And YouTube https://t.co/d7hKjfv9mh

[Bob Geller @rgeller]

@Frank_Strong We are from the government (er, from AI) and are here to help...

[Frank Strong 🤘🏻✒️🗡 @Frank_Strong]

Tale of two headlines today:

1. AGI is right around the corner (and the government is in on it)

2. Generative AI confidently makes mistakes 60% of the time on average

I suppose both of those things aren't mutually exclusive.

If that's the case, we are going to have AGI that is basically drunk all the time.

Personally, I don't think we are anywhere close to AGI. Or if we are, it's because the standards on what precisely constitutes AGI is lowered.

[Bob Geller @rgeller]

[New post] It is not easy to stand out in the noisy world of tech, or get the attention of info-overloaded journalists... understanding and mastering a single word can be key. Check it out https://t.co/5ceBNN011J with great input from @guttmann and @MichaelSchein1

[Bob Geller @rgeller]

Klarna's CEO is bragging about using AI to rein in jobs, hiring incl. in mktg and comms. Is this a good #PR strategy? And what tasks are being automated? https://t.co/VTCEYTH8Ru w great content from @nytimes @noamscheiber @martechismktg @spacecasetay

[Bob Geller @rgeller]

It was great having @NealSchaffer on the #DoneandDoner podcast, TY Neal! We covered the 2025 social media agenda and a digital 1st approach in marketing. What are the cornerstones? Where to focus? Should I even be posting here lol? https://t.co/ymIcDU399L

[Bob Geller @rgeller]

Get your AI to pitch their AI

[Frank Strong 🤘🏻✒️🗡 @Frank_Strong]

LLMs are the new front page -- so how can you "pitch" an LLM and get placed?

I asked around to see what comms pros thought. Here's what I heard.

1. Articulate a unique point of view (via @adamclyde of @Notified )

2. Answer very specific questions (via @seanomeara of @contentbrains - and sounds a lot like the timeless @TheSalesLion approach of 'answering customer questions.')

3. Basic comms principles, including traditional media, still matter (via Andrew Holland of @JBHdigitalpr)

Read their ideas here: https://t.co/Fpg3vNoR48

[Bob Geller @rgeller]

TY for having me on your podcast @AlexRomanovich4 Was great discussing how to innovate and stay ahead in an ever-evolving media and PR landscape; and relevance for int'l and US markets. Great to be part of the @globaledgemkts community https://t.co/9NHZdaec6i

[Bob Geller @rgeller]

It was a very good, very bad (OK, let's face it, totally crappy) week for US AI vendors. How to explain the sudden rise of DeepSeek? My post explores the media firestorm https://t.co/Uqok1j1RUi TY @tressalynne @truescopehq @Seth_Menacker @muckrack @Meltwater

[Bob Geller @rgeller]

Another year, another round of #PR predictions, via @SwordandScript https://t.co/urhWTnhhom TY @Frank_Strong for including mine. He writes: "...if this roundup is any indication, we don’t have a consensus about the future." I guess we gotta wear shades!

[Bob Geller @rgeller]

[New podcast] I chat with author Ben @guttmann about his book Simply Put: Why Clear Messages Win—and How to Design Them, a great read. It's not easy to simplify but Ben breaks it down. https://t.co/YUgCI4g1GH on YouTube: https://t.co/l5SKp4oPWH H/T @NealSchaffer

[Bob Geller @rgeller]

[New post] Out of all the stops on Kamala's media tour this week, why did her @callherdaddy spot get the most attention? What does this mean for #PR https://t.co/Jd3SaiVel4 w great content from @MikeIsaac @nytimes

[Bob Geller @rgeller]

@Britrock Sorry for delay here @Britrock ya had me fooled! Funny, thought they were talking about Fusion agency vs. actual nuclear fusion

[Bob Geller @rgeller]

[New post] How much is that puff piece in the window? I cite the growing number of ways media flip the pitch on PR, with a price tag https://t.co/zIvRJ5HK3H

[AU10TIX @AU10TIXLimited]

With over 1M #IdentityTheft reports in 2023, protecting your #DigitalIdentity is more important than ever. In a new @ForbesTechCncl panel, our CEO @YDanYer shares tips to protect your data and stay safe online in the age of #AI. Read more: https://t.co/wcQeMynUES

[Bob Geller @rgeller]

[New post] @karaswisher and @profgalloway chime in on the state of media and big #PR Reveals; I share interesting commentary from a recent @PivotPod https://t.co/AR7VAyTFYB (spoiler, don't pitch Scott if you see him at an event; you're welcome, prof G)

[Bob Geller @rgeller]

Love it!

[Democratic Wins Media @DemocraticWins]

BREAKING: Allan Lichtman, who has correctly predicted the last 40 years of Presidential elections, has predicted Kamala Harris will win. Let’s go.