Shawn Torrey

Digital marketing manager @apexfoothealth. Tweets are my own. I geek out over digital marketing, memes, competition-reality shows, and cats.

[Susanna Gebauer @dreckbaerfrau]

A successful marketing strategy is a long line of mistakes, learnings and optimizations.

[Shawn Torrey @itsshawnt]

@trulykaykay This is so sweet. Just finished!

[Neil Patel @neilpatel]

You’re sending emails during the wrong day and time.

We did an analysis of 1.46 billion emails sent over a year and found that Tuesday, Wednesday, and Thursday are the best days to send emails.

As for time, 9am to 12pm performed the best.

Consider sending your most important emails during those days and time.

[Brooklin Nash @realBrookNash]

i.e. = in other words
e.g. = for example

[Adarsh Chetan @AdarshChetan]

No need to hire a Professional photographer

Here is the list of 8 AI photographer which is available for 24hrs.

Open 🧵

[Ross Simmonds @TheCoolestCool]

CONTENT REPURPOSING 101:

- Turn key quotes into graphics
- Turn graphics into slide shows
- Turn slide shows into live videos
- Turn in-depth guides into PDFs
- Turn podcasts into audiograms
- Remix or repurpose old content
- Turn slides into social carousels
- Make infographics into IG posts
- Turn ebooks into short blog posts
- Upload videos natively to networks
- Turn Twitter threads into YT videos
- Turn old keynotes into YouTube lives
- Update content w/ new stats & data
- Turn old content into Twitter threads
- Republish as a guest post on medium
- Embed your new videos in old content
- Publish audio from videos as podcasts
- Turn tweets into videos for Reels / TikTok
- Remove content from your site that is dated
- Turn old blog content into answers on Quora
- Turn questions on Quora into Q&A short videos
- Turn short videos into one-off social media posts
- Update all content on your site w. embedded tweets

Create once. Distribute forever.

Want more? I'm launching something at the end of the Summer that will help you tap into all of this with ease.

[Erica Schneider @ericasmyname]

This is my favorite format for writing social posts (applies to short and long form):

Header: Declarative statement
Subheader: Why it matters
Body: Supplement your argument and answer “how”
Takeaway: Empower readers & share why it will help them help themselves

For example:

[Lidia Infante is on BlueSky @LidiaInfanteM]

Who is doing SEO at Wayfair? The category pages are 🔥

[Semrush @semrush]

20 things to add to your homepage design (and 5 things to remove) by
@orbiteers
🙌

Find them all here: https://t.co/gl33YDMZF4.

[Dickie Bush @dickiebush]

ChatGPT is overhyped.

That's what I told myself after 2 weeks of trying (and failing) to use it well.

Turns out, I was just a poor prompt writer.

But after spending hundreds of hours tinkering, I've finally cracked it.

And now, it's my personal writing assistant.

Here's how:

[Zain Kahn @heykahn]

AI won't replace you.

A person using AI will.

20 AI tools to help you future-proof yourself:

[Nick Zviadadze 🇺🇦 @Nick_zv_]

9 reasons you’re not ranking on Google👇

For 80% of the websites, it's #4, #6, or #7...

[Blake Emal @heyblake]

Bad marketing:

→ These are the features
→ This is how they work
→ This is why our product's awesome

Good marketing:

→ Here's the problem you face
→ Here's what fixing it would change
→ Here's clear proof that it can be fixed
→ Here's the simple step-by-step to do it

[Marie Haynes @Marie_Haynes]

Just checked on some content I optimized with ChatGPT's help on Dec 29.

Within 5 hours it jumped from page 11 to page 1 & has stayed there.

Used it to:

-rewrite headings
-rewrite my own writing
-find the right subtopics to cover

Will need to find time to repeat this!

[Jamie I.F. @Jamie_IF]

affiliate marketing > display ads

[Nick Zviadadze 🇺🇦 @Nick_zv_]

Blog post not ranking?

Just can’t figure out why?

Worry not, I’ve got your back!

Here’s an 8-point checklist to help you determine why your content isn’t ranking!

🧵A thread:

[Semrush @semrush]

TikTok or YouTube, which platform do you choose? https://t.co/BqHU9TI3sd .
@donutcaramel13 @sejournal

[Alex Garcia 🔍 @alexgarcia_atx]

You can create a content engine from one pillar piece of content:

• Blog post → Newsletter
• Newsletter → Thread
• Thread → 3-5 Tweets
• Thread → LinkedIn Post
• Screenshot Tweets → LinkedIn & IG
• Tweets → IG Reels, TikToks, & YT Shorts

Now you're on 5 platforms.

[Mark Rofe @iamrofe]

New year, new content calendar

@MailMetroMedia (the advertising arm of Metro, Daily Mail & more) have released their 2023 content calendar

Packed with important events & key dates for the year, it makes for a great resource to help plan PR campaigns

🔗 https://t.co/4pcYGfB5AS

[Brad Weinstein @WeinsteinEdu]

Important! 🙌