Intelligent use of performance marketing was critical in our journey from 0 to 100 cr
But the journey from 100 to 700 cr ARR would have been impossible without ATL campaigns
For D2C/digital first brands targeting >10% market share, here are 6 principles to succeed with ATL
Lifelong learning is a competitive advantage.
But contrary to what you’ve been told, lifelong learners are built, not born.
THREAD: 20 lifelong learning habits you can start developing today.
Condensing everything I have learnt about managing Covid after ~2 weeks of getting my parents through it - things that still aren't common knowledge but need to be.
Hopefully this helps:
(1/n) Using what is the largest active data set on Indian MSMEs, we @Khatabook did an analysis of the impact of lockdown across all Indian states and major business categories. (Thread)
A thread of interesting thought provoking ideas by Kunal Shah (@kunalb11):
1/
Any subscription product that’s about improving yourself has massive retention because cancelling it means you’re giving up on yourself.
@kunalb11 During my ug days I encountered this question 1st time & like majority chose 2nd option. We're programmed to be emotional, hence majority will select 2nd option